What inspires a Startup?

Before I answer this question, I should answer another question first- What inspired me to write this post? The other day I was having a discussion with my Father when I subconsciously asked him about ‘the type of Businessmen’ in this world. I had a doubt about Businesses and their motives when I asked him this- Why is that there are local businesses running well over 200-300 crores but are not very famous or well known? On the other hand why we have some Entrepreneurs who sold there businesses for some crores but are really well known and sought after (especially by Startups like us)? Well, his answer was simple but it fuelled a new thought in my mind. This is what he said to me-

There are 3 types of businessmen in this World-

  1. Those who are intellectually famous but financially not so affluent (not having a 200-300 crore business),
  • Those who are financially very affluent but are intellectually weak (not having an influential friend network) .. [Read full Post here.]
  • The Morpheus- important piece to solve Indian Startup puzzle!

    What stops you from starting up? Is it the lack of courage or the guidance or the seed capital or the combination of all? Indian startup ecosystem is seeing quite a lot of activities in various fronts- All top colleges run entrepreneurial seminars, B-Plan competitions, e-summits to allow potential startups connect to right startups/investors/mentors, there are websites with loads of free resources and also many groups like Headstart, Proto and Startup Saturdays. But after a particular stage (even after getting recognized in these events) startups get stuck! The main issue remains that of taking the risk, and that usually doesn’t happen because many of the VCs and Investors don’t show enough confidence in these startups. Investors have their own limitations but startups start thinking that their idea is not worthy enough and they quit without giving their 100% to their dream.

    This is where The Morpheus is trying to come into picture. They have a 4 months intense Business Accelerator Program (BAP) where they guide startups and also invest a small but critical amount of 5 lacs per startup. Every year they call for applications from potential new companies and then choose the portfolio based on their business insights and startup’s abilities.

    We have personally worked with them as friends of Morpheus and have received some real good help. Be it getting connected to right people, or asking them to review our website/services or getting help in other things like office setup, project management, social media marketing etc. They have been on their toes to help startups like us. And their enthusiasm and support keeps us going on this tough and mystic path.

    If you think you’re a startup facing the issues described above, you can apply to be in “The Morpheus” portfolio here.

    Why In-dian startups stop In-novating?

    Yes, both these words share common initials, but in reality there is huge gap between India and Innovation. In past decade India has become a hub for outsourcing (specially in IT), and has shown some outstanding growth in fields like Telecom. But this post is specially for Internet Startups where all the action is happening today (both locally and Internationally)! I have recently started my startup journey and have experienced some fake expectations and harsh realities in past one year. My interaction with some young entrepreneurs and startup enthusiasts forced me to think about one issue- “Why we don’t hear Google/Twitter like stories from India?”

    I have been to several B-Plan contests in India and have attended several other events as TIE-Con, OMCAR etc. These events do help us in creating an initial business network but the problem lies in the seriousness shown from both the startup side and Investors’ side. No, it’s not about the idea, in fact all the ideas are good and promising on paper. continue reading..

    Aamir Khan has a hot shot Resume for Marketing Post

    It looks like Aamir is preparing himself for a top class Job offer after his Bollywood Career. Why? Well, his out-of-box marketing strategies must be catching the eyes of top class media honchos and who knows he might be having some offers already. On this Business Blog it makes sense to have a look at some of the aspects of Marketing and relate it to the skills and strategies of Aamir Khan.

    Aspect 1: Understanding Market

    If Ghajini meant reaching out to all type of Audience and meeting people who are going crazy about Aamir’s looks, ‘3Idiots’ means catching college students who most probably have read “Five Point Someone”.

    That’s a very critical lesson from marketing point of view- Start promoting the product from a small group which is able to embrace the ‘idea’ behind the product without actually getting access to real product. Remember what iPhone did?

    Continue Reading..

    Startups are like “2012″!

    I don’t know how many of you have watched the Movie “2012”, but I watched it 2 times and found it an extremely interesting one! It’s not just about the story, the way a person can relate to Movie is also appreciative. But somehow I thought that the movie teaches many lessons, especially from an Entrepreneur’s point of View.

    There are many instances where a Startup can easily see it’s own picture on the Screen. When I watched the movie second time I could relate some dialogues with my own life. It was quite funny too. For instance there is a scene in 2nd half where they talk of selling shuttle seats for some billions of dollars to a Saudi Sheikh – They argue that it’s unfair – To this US Mayor yells “Do you think without billions of dollar aid from Private Investors this mammoth task was ever possible?”. Continue reading..

    ‘Starting up’ -a cool new show on ET Now for Startups!


    I’m glad that so many business news channels are coming up these days. With increasing competition the creativity in content is also visible. I accidentally watched this program while I was surfing my idiot box for something useful and AILAA I got that! Just the kind of show which I was looking for.

    With increasing number of shows and channels, its like winning a lottery when one is able to find something which he/she is looking for! And that feeling is amazing. OK! now let me tell you about the show ‘Starting Up’-

    In the first section, they showcased the final round of Conquest’09 which held at BITS, Pilani sometime back. There was also a short interview with founder of the winning team ‘Alchemy’ [I dont remember exactly if that was the name of the winning team :)]. In another section they featured CIIE i.e. Centre for Innovation, Incubation and Entrepreneurship of IIM Ahemedabad. They told in every detail about the incubation center and its initiatives and also the link where we can apply for incubation, if one is interested.

    After that came a very interesting section, ’empresario’. They featured one design and branding firm which is been run profitably by one person. After he showcased his expertise he was given guidance by Mr. Sanjeev Aggarwal,
    Managing Director – Helion Venture Partners (which was really encouraging).

    The last section featured another founder from foodaholics who managed to start the business just by using her personal savings of 50k. The section was meant for early stage ventures who are hungry for investments :).

    Over all a very likeable and informative show for all the startup enthusiasts. Do enjoy next time it features (Sun at 1:30 PM)!

    And yeah, keep looking for updates from iDubba as we have launched as a mini ‘iDubba’ service :). Check it out!

    iDubba iVerdict- 3.5 Stars.