Why TV shows go to “Leap” mode? Lack of ideas or it really works?

Imagine one fine day you switch on your favourite serial and you can’t recognize any of the characters or you are not able to connect with the story! Well I am sure this might have happened with you. Right? So what is this concept all about? It’s supposedly known as the “Leap Factor”, it might be similar to “Fear Factor”. Just Kidding. Let’s take a dig at this concept and try to find out “Does taking leaps helps the shows gain back TRP’s?” 

When a popular serial takes a generation leap not many serials are able to recapture the flush of success enjoyed before it. But this has not stopped the Leap Factor trend and it’s catching up with the serial makers. Normally the reason for a leap is that a particular serial is not doing well at the Box Office…ohh for television it’s known as TRP’s. Television Rating Points – TRP is the criterion that indicates the popularity of a channel or program and this data is very useful for the advertisers.

Lets find out the serials that have taken a LEAP and managed to gain more TRPs – 

Uttaran, This is a TV serial was aired on Colors Television Channel and in the first six months the show revolved around two small girls Ichcha and Tapasya who were from totally different social and economic background.  But soon the show took a 10-year leap Both Ichcha and Tapasya turned into adults. And recently the show took another leap of almost 20 years which is showing Ichcha and Tapasya’s kids all grown up. ‘Pavitra Rishta‘ took 18 yrs gen leap when a misunderstanding between Manav (Hiten Tejwani) and wife, Archana (Ankita Lokhande) is beyond repair. TRP ratings have been very positive for ‘Pavitra Rishta‘ and the Leap effect has worked really well for the serial.

Phulwa  was thought to be one of the biggest shows for Colors channel, but it did failed to rake in high Television Rating Points (TRPs) and then soon they were gearing up for a ten year leap. As they say “When the going gets tough, time leap comes to the rescue”. That’s exactly what happened to yet another serial “Chhoti Si Zinndagi“. This show was all set to go ahead by 10 years. The most recent example is Kya Huaa Tera Vaada, as the story of Pradeep Singh and Mona Singh a young couple who live in Mumbai with their three children. The story goes on taking may be the smallest leap on television of 6 months. After this leap Pradeep realizes and finally confesses his love for Anushka to his family and plans to break his and Mona’s marriage. Kya Huaa Tera Vaada has shown a slight improvement in terms of TRP’s (from 2.2 to 2.4 since last week) you can check out our TRP talks post for the ratings.

This topic cannot be concluded without talking about Sony TV‘s and Balaji’s ‘Bade Acche Laggte Hai‘. It has been very popular with the audience and has a very loyal base of fans. You can read more about it in our previous post “Is ‘Bade Ache Lagte Hain’ heading for a leap?” However, in the recent times it has seen a dip in the TRPs and that has led the creatives to take a few drastic measures. And there were rumours that there might be a leap soon. There was a lot of discussion on Social Media about this event, many were of the opinion that Leaps in serials at times takes away the essence of the show. The audience who regularly follow the shows end up connecting with the characters and the story, and Gen Leaps do take away that connect and most of the times resulting in losing the fan base.

On the other hand in terms of creativity one can argue that in some cases Generation Leap is a must when there are child artists (Uttaran and Chhoti Si Zinndagi) and hence Leap is a must.

So what is your view on this Leap Trend? Do you think this factor affects the loyal fans? Does this create a huge impact on TRP’s? Looking forward to your thoughts on this unique topic.

Happy “Leap” Viewing.

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Manav Gohil of “K” fame talks about Indian TV industry and much more [iDubba exclusive]

You’ve known him as a popular Indian TV actor, but there’s lot more to him. A little boy from Gujarat came to Mumbai to fulfill his dreams and managed to create a niche for himself. Read to find out what he thinks of Indian TV today!

Interesting Conversation with Manav Gohil

Ruchi: What do you think about the TV content today? How has Indian TV evolved since a decade?

Manav: TV content has degenerated. It has been catering to the masses. Reality shows made their own way and they offered fresh content, so it worked. While, for soaps, I’d say that TV has evolved over the years; of course for the good. It has become more street smart. Special ‘Salaam’ to CID and its team, it takes a lot to keep a show on-air for more than a decade. It is truly commendable.

RS: Any abroad season you’d want to see on Indian Television in an Indian version? Why?

Manav: 24. According to me, it is a spectacular show. It’s a blend of good concept, suave acting, superb writing and smart editing. International shows have great budgets and are well written, edited smartly and that’s why they work so well, even with Indian audiences. People tend to get addicted to it. When I watched 24, for the first time, I was totally hooked on to it. So, I feel, if 24 is made in an Indian version, I hope that it lives up to its expectation otherwise it will be just another run-of-the-mill show. It has to overcome lot of limitations of Indian Television; execution matters the most! But I’d love to watch it in an Indian version.

RS: Well, Manav, you’re in for major entertainment here, as there is a buzz that famous Bollywood/Hollywood actor Mr. Anil Kapoor will be producing 24 for Indian audience.

RS: Your upcoming projects?

Manav: I’m in talks with a few production houses as well as writer friends of mine. Good things are yet to come and I’m waiting for it. I’m coming across lot of fresh content and genuinely good scripts and I’m sure to make a comeback on Indian TV with some different and exciting show for my audience.

RS: How was your experience shooting for Travel and Living channel?

Manav: Oh it was fantastic! It was more like a holiday or a second honeymoon. And the best part to do those kind of shows where you have to travel a lot; you meet a lot of people, plus the Government of that particular country takes special care. Meaning, they’ll treat you in such a luxurious way which might not be affordable if you’re just on a normal holiday. For me and my wife Shweta, it was a wonderful experience on the COSTA CRUISE travelling through the Mediterranean Sea. Over all, it was awesome.

RS: Would you be in for an educative or informative show?

Manav: Definitely, why not? I’d always like to be a part of something different and smarter; as long as it allows me to do other shows as well.

RS: TV producers and Channel are in a race of TRPs? And you think that is why the content is deteriorating?

Manav: Yes for the first half. And I don’t fully agree with the second half. See, Producers are making the shows for entertainment but we should not be impractical and neglect that it’s their money-making job! And I do not think content has fully deteriorated. It still has room for betterment. And I’m sure; there will be some path-breaking shows which will change the present scenario.

RS: You liked times back ‘then’ or ‘now’ in TV?

Manav: And comes an impromptu answer; ‘that good old times’ when there was nothing dirty about the TV when there was fruitful content in terms of shows like Rishtey, Gubbare, etc. In those times, people were also better. I’ve made such good friends and I’m thankful to God as I’m still blessed with them. In those days, everyone would work as a team ‘more’ for the show and nowadays I see/hear they all work more for themselves. It is really sad to know this. But this is the way it is! Few days back I was just talking to my friend Amit Sarin, and he said “we never realized we were so big.” Agree, that time also, competition prevailed but it wasn’t cut-throat like it is today.TV times back then were really pure and nowadays they are indifferent. Even 0.1 increase or decrease in ratings has an immense effect. I’d really want those ‘good old times’ to be back.

RS: One thing you like to change about Indian TV industry as a whole?

Manav: Content majorly. Once you’ve content without any loophole, rest all things will fall in place accordingly. But you need to have a strong script for any show to be a hit. Or, if you have a bad script and you have phenomenal actors, they’ll definitely make something watchable out of it. I have watched just few scenes of Bade Acche Laggte Hain; Ram and Sakshi are very good friends and I’m happy to know that show is doing well as it has fresh content to offer to audience. But even if the script would have been bad and if you’ve Ram and Sakshi; I’m sure they’d act so nicely that it’d become good. “karwa karwa ke bhi, Ram aur Sakshi se kitna kachra karwa lete” LOL! All the best to the team and I hope they keep the freshness alive in the show.

RS: What do you think of iDubba.com?

Manav: I think it’s a great initiative and I had a fabulous interview. To be very honest, I’ve never given such an interesting interview. I’d like to call; it was more of an interesting chat. 🙂 You guys are making a lot of effort to make a difference and to impart TV knowledge which is fascinating; and make TV watching easy. Let’s promote iDubba.com together.

RS: Thanks a lot Manav, for this wonderful ‘chat’ as you’d call it. And it is definitely good to know your view and I agree that content needs to be changed for the betterment obviously. Last but not the least, we all wish you and Shweta all the best as we know you’re soon going to be proud parents. 🙂

Cheers !!!

Taare Zameen Par on TV, sparks off thousands of tweets [Trending]

Today was one of the moment every Social TV website waits for-

“Thousands of people tweeting about a Movie being telecast on TV”

Here is the thing-

The Movie “Taare Zameen Par” was showing on Zee TV from 12:00 PM to 3:30 PM. And we soon started receiving tweets about it- 

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And soon after Twitter-verse started tweeting about the movie being telecast, about their favorite scene from the movie and whether it deserved Oscar or not. This triggered off thousands of Tweets and “Taare Zameen par” started trending on Twitter-

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This has happened for the first time in India (apart from IPL matches and other Cricket matches) that a running program on TV has started to trend.

Here are some of the Tweets-

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This indicates that Indians have now started watching and talking about TV programs simultaneously. I’m also very sure that this will show a TRP jump for Taare Zameen par movie. Let’s wait and watch! But overall, a happy day at iDubba’s office 🙂

TV Industry mein kab kya ho jaaye.. Koi IMAGINE nahi kar sakta..!!!

Turner Broadcasting System decided to cut down investments into its Hindi general entertainment channel Imagine TV, which it had acquired from NDTV in 2010. April 12, 2012 was the last working day for the channel and then Imagine TV would be airing re-runs beginning April 13, 2012. This also applies to its international feed Imagine Dil Se.

Apparently, there were ‘talks’ which were unheard about this abrupt ending of Imagine TV. But it did not last long; people thought it to be just another rumor and did not pay any heed to it. But the declining ratings did not lie. Imagine TV has been consistently on a decline; it became worse after the launch of Life Ok since December 2011. So, somewhere, someone might have predicted about Imagine biding adieu soon!

Imagine TV has always given some different shows. For example, shows like Dwarkadheesh and Chandragupta Maurya. These shows did better in terms of content as well as ratings compared to other shows. I’m sure the loyal fans would have felt bad because the shows had to undergo sudden ending. For ardent fans, shows very much become a part of their daily routine. Imagine how you would feel, when you daily meet your best friend and suddenly he/she stops meeting you without any news? You have no clue, right? But as they say, “the show must go on”; we follow this, feel sad, depressed for a few days and then move on. Unfortunately, these 2 good shows also, were not able to save the sinking ship of Imagine TV.

I have quite a few friends who were working with the channel. I really feel sad for them. When we happened to talk, one of them mentioned, “nobody had imagined it’d shut like this; without any notice given to its employees.” And I was speechless. I did not know how to react! I feel miserable for the crew associated with the production houses; like technicians, light men, etc. How are they supposed to manage their own household? As we all know, one TV show practically employees 200 people. For the record, 200 households are run by one TV show. And now one whole channel has shut. There were more than 5 on-air shows on Imagine TV. Just imagine, 5 on-air shows shut, more than 1000 people are unemployed. This is a SHOCK!

A shock NOT only to me or you, but to everyone associated with the industry as well as the audience! Actors, producers and even directors are left wondering HOW such thing happened! Everyone is thinking in the same direction – “They should have given prior notice.” But nevertheless, it just happened! I’m proud to be a part of the industry where everybody comes together in crisis. Other channels and different production houses are trying their best to provide jobs to all those who NEED it.

This sudden ending of Imagine TV has made everyone think and everyone needs to buck up. Bhaiyya ratings ka he sab khel hai. Kab kya ho jaaye, kaunsa show bandh ho jaaye, koi IMAGINE nahi kar sakta…!! One week you do not get ratings and imagine channel decides to shut your show? It may happen, it may not! Just work best and get all your crazy, whacky ideas from nowhere and execute them in the best way to run your show.

Let’s pray and wish best for those who are unemployed and hope they get employed again, sooner than soon!

TRP talk of the week- shows that rocked and why IPL couldn’t

Television shows TRP (this week) TRP (last week)
Diya aur Baati hum (Star Plus) 4.6 5.4
Saath Nibhana Saathiya (Star Plus) 3.7 4.0
Balika Vadhu (Colors) 3.6 3.9


Sony Max IPL TRPS

    • IPL opening cermony (Tue)                        1.3
    • IPL T20 Chennai vs Mumbai (Wed)           6.0
    • IPL T20 Kolkatta vs Delhi (Thurs)               5.5
    • IPL T20 Pune vs Mumbai (Fri)                    3.2
    • IPL T20 Rajasthan vs Punjab (Fri)             3.8
    • IPL T20 Bangalore vs Delhi (Sat)               2.6
    • IPL T20 Chennai vs Deccan (Sat)              3.7

Is it the IPL fever? That, TRPs of your favorite daily soaps are going down? Yes bhi, No bhi. IPL started with not-so-good opening ceremony but the opening matches were BANG ON! MI vs CSK match was KILLER! And major TV audience switched their channels from soaps to Sony MAX. But that was only for first 2 days. Post this even IPL has entered the league of declining ratings! Indian audience is Unpredictable. Even cricket fans are not watching IPL 5 this year.

Came across two people discussing the same thing; one said, next year IPL may be renamed to IPLT10 with 10 over match. The other said, agree, I’d not be surprised if they did so. Now, I think, few years down the line, there will be only super over matches to save time as everything is moving at a faster pace these days! LOL! Moral of the story is, even IPL will NOT work, if you do not have something innovative and NEW to entertain the audience.

Let’s talk about the soaps now. Diya Aur Baati Hum rules the TRP chart this week also, followed by Saathiya and Balika Vadhu. Because of IPL or the storyline, we can see most of the shows dropping in this week’s TRPs but some of them have actually managed to pick themselves up this week. The remarkable increase is noticed in Zee TV’s Punar Vivah from 2.0 to 2.6! That’s quite a hike!

Pre-Marriage track seems to be actually working. Even Sasural Simar ka managed to increase its ratings, being in 7.30 pm slot. It rose from 2.8 to 3.1. Rest all shows which are in top 10 decreased immensely like Diya Aur Baati, Saath Nibhana Saathiya and even Bade Acche Laggte Hain. One cannot blame IPL for all the shows decline.

The root cause is something else- It may be storyline, screenplay or even acting of the actors. But, all collective efforts have brought the shows down. What the Producers have to worry about is the main plot and script of the shows. If you have something very fresh to offer to audience, it will definitely work. But, if you will keep on showcasing the same old stuff with icing, chances are you might get dipped into that very icing!

On the other hand- CID, Crime Patrol and Adaalat have managed to glue only its ‘loyal’ audience with the ratings 4.4, 4.1 and 1.8 respectively. Their ratings have also dropped badly. Do you think it’s because of IPL? Yes? No? Let us know via comments.

Analysis on TRPs and GRPs starting this week on iDubba

We at iDubba are always striving to bring some really cool analysis on TV programs and viewership data. In an approach to take it further in that direction we are starting a special section on our blog today which will be authored by Ruchi.

Let us give you a back ground in same context-

TRPs & GRPs – Numbers do Wonders !!

The Target rating point (or TRP) is an audience measurement criterion of rating points that indicates the popularity of a television channel or program. The TRP measure helps advertisers decide which TV channels and programs to place their advertising in.

The TRP is a measure of the purchased points representing an estimate of the component of the target audience within the gross audience. Similar to the gross rating point (GRP), it is measured as the sum of ratings achieved by a specific media vehicle (e.g. TV channel or program) of the target audience reached by an advertisement. For example, if an advertisement appears more than once, reaching the entire gross audience also, the TRP figure is the sum of each individual GRP, multiplied by the estimated target audience in the gross audience.

The TRP and GRP metrics are both critical components for determining the marketing effectiveness of a particular advertisement.

TRP suggests which particular show is on number one position, while, GRP suggests which channel is on number one. There might be just one show of a channel in top 10 shows, but still it could be on number 2 position, as its over-all GRPs are high.

Collection of TV audience measurement data in India

Presently, INTAM (Indian television audience measurement) is the only electronic rating agency functioning in India. INTAM uses two methodologies for calculating TRPs.

The first is frequency monitoring, in which people meters are installed in sample homes. People meters are electronic devices, which continuously record data about the TV channels watched by household members. The ‘people meter’ is an expensive piece of equipment and is currently imported. It reads the frequencies of TV channels, which are later decoded into the name of the channels. INTAM prepares national data on the basis of these sample homes readings. There is a drawback in the technique, as cable operators frequently change the frequencies of channels before sending signals to homes. It may be very misleading to read a channel according to a particular frequency even if the down-linking frequency is same all over India.

The second technique is more reliable and relatively new to India. Via a picture-matching technique, the people meter continuously records a small portion of the picture that is being watched on that particular television set. Along with this, INTAM also records all the channels’ data in the form of the small picture portion. Data collected from the sample homes is later on matched with the main databank to interpret the TV channel name, in order to produce national ratings.

Why are these numbers so ‘important’?

WEDNESDAY!!! The day the Television industry gets its results for their last week’s performance. The day can be termed as terrific or a terrible for any show based on its performance. It makes us realize about the role TRP’s play in the decision making of the show.

The above ratings are a help to many people. Firstly, it gives an idea to the Producers as to how many people watch their shows. Secondly, it defines which slot works best for a particular TV channel. Thirdly, analyzing this information helps advertisers to market their products on the ‘perfect’ timing to hit their target audience. To viewers, these might be just numbers, but to media professionals, these numbers are an integral part. These numbers can actually make or break a show. Channel these days, do not believe in experimenting for a long time. It changes a particular track if the ratings for one week or maximum two weeks are declining. Everybody involved in the making of TV shows are working round the clock to deliver their best and every Wednesday when the ratings are out, few are happy, few are sad. But that’s the way industry functions. If the TRPs increase, there is profit to the channel as well as the producers and if it declines, it’s otherwise.

Don’t mistakenly think ratings are everything. At times, there are shows with high ratings but hardly people around you know about it. And there are shows with not so high ratings, but everybody around you is talking about that show. So, there is a difference between ‘the-most-viewed-show’ and ‘the-most-talked about-show’. According to me, Diya Aur Baati Hum and Bade Acche Laggte Hain, respectively, are the best examples to describe this!

And I’m sure, all the ardent fans of the show would be very curious to know how the show is doing TRP wise. It’s of course good to be updated.

The ratings are never dormant and there are unexpected changes every week. Let us see how the graph changes every week.

Stay tuned, we will bring you weekly analysis on this!!

[Note: This blog is co-authored by Ruchi, who will start writing a series of Blogs on iDubba from today onwards]

Film Promotions on Television : Is it a healthy trend??

Yes… off late this has been a common trend in Indian Television Industry. Every other week we see film promotions on various shows, be it Reality Shows, Dance or Musical shows. So where is this trend going? Sonam & Neel Nitin makes an appearance in (Bigg Boss season 4) recently to promote Players, Imran and Katrina seen in India’s Got Talent (Mere Brother Ki Dulhan), Shahid and Sonam seen cheering the contestants of Sa Re Ga Ma Pa Little Champs (Mausam) and many more… the list is endless. Every now and then film stars are seen dancing, singing and judging various reality shows.

Earlier these celebs use to make guest appearances in some of the reality shows stating it to be one of the special episodes and now the audience is wise enough to understand that this guest appearance is just to promote one of their flicks releasing on Friday. I often wonder why do these Big banners needs this kind of promotion, answer to this is attract the mass. TV and especially REALITY Show is one Medium which reaches out to every household in India. Adds and celeb interviews are common these days and it limits the viewers age group..I mean how many viewers above 40 would actually sit and watch celebs interview after all!! I am pretty sure every household follows one reality show at least or at least one daily soap so why not capture their attention and promote the movie to all age group. Television shows are huge hits in India and now it’s serving to be a gold mine for film promotions as well.

How does channel producer react to this new trend…well it’s a win-win situation for the both the parties, both get mileage out of this. Appearance of a movie star adds more color and spark to the show, increase their TRP too. It’s also a treat for the audience to have their favorite actor making appearance on various shows making them tune to a show which earlier they might not be following.

I personally feel that these promotions have gone overboard when the entire crew makes appearance on every possible show. There has to be a connect between the movie script and how it is presented in the reality show. The manner films are being promoted today kills the essence of promotion of films as well the show. We the audience feel cheated when we are forced to see a celebrity enter our favorite show every other week! Somehow the link of the television show is broken and the smooth flow is not seen. The focus shifts from finding the best Talent (Singer, dancer or any other talent) to the stars who go on and on about their films.

So viewers what’s your take on this?? Do you feel cheated as well or do you enjoy the weekly promotions of every possible movie!!………  Looking forward to your views on this topic……