Imagine one fine day you switch on your favourite serial and you can’t recognize any of the characters or you are not able to connect with the story! Well I am sure this might have happened with you. Right? So what is this concept all about? It’s supposedly known as the “Leap Factor”, it might be similar to “Fear Factor”. Just Kidding. Let’s take a dig at this concept and try to find out “Does taking leaps helps the shows gain back TRP’s?”
When a popular serial takes a generation leap not many serials are able to recapture the flush of success enjoyed before it. But this has not stopped the Leap Factor trend and it’s catching up with the serial makers. Normally the reason for a leap is that a particular serial is not doing well at the Box Office…ohh for television it’s known as TRP’s. Television Rating Points – TRP is the criterion that indicates the popularity of a channel or program and this data is very useful for the advertisers.
Lets find out the serials that have taken a LEAP and managed to gain more TRPs –
Uttaran, This is a TV serial was aired on Colors Television Channel and in the first six months the show revolved around two small girls Ichcha and Tapasya who were from totally different social and economic background. But soon the show took a 10-year leap Both Ichcha and Tapasya turned into adults. And recently the show took another leap of almost 20 years which is showing Ichcha and Tapasya’s kids all grown up. ‘Pavitra Rishta‘ took 18 yrs gen leap when a misunderstanding between Manav (Hiten Tejwani) and wife, Archana (Ankita Lokhande) is beyond repair. TRP ratings have been very positive for ‘Pavitra Rishta‘ and the Leap effect has worked really well for the serial.
Phulwa was thought to be one of the biggest shows for Colors channel, but it did failed to rake in high Television Rating Points (TRPs) and then soon they were gearing up for a ten year leap. As they say “When the going gets tough, time leap comes to the rescue”. That’s exactly what happened to yet another serial “Chhoti Si Zinndagi“. This show was all set to go ahead by 10 years. The most recent example is Kya Huaa Tera Vaada, as the story of Pradeep Singh and Mona Singh a young couple who live in Mumbai with their three children. The story goes on taking may be the smallest leap on television of 6 months. After this leap Pradeep realizes and finally confesses his love for Anushka to his family and plans to break his and Mona’s marriage. Kya Huaa Tera Vaada has shown a slight improvement in terms of TRP’s (from 2.2 to 2.4 since last week) you can check out our TRP talks post for the ratings.
This topic cannot be concluded without talking about Sony TV‘s and Balaji’s ‘Bade Acche Laggte Hai‘. It has been very popular with the audience and has a very loyal base of fans. You can read more about it in our previous post “Is ‘Bade Ache Lagte Hain’ heading for a leap?” However, in the recent times it has seen a dip in the TRPs and that has led the creatives to take a few drastic measures. And there were rumours that there might be a leap soon. There was a lot of discussion on Social Media about this event, many were of the opinion that Leaps in serials at times takes away the essence of the show. The audience who regularly follow the shows end up connecting with the characters and the story, and Gen Leaps do take away that connect and most of the times resulting in losing the fan base.
So what is your view on this Leap Trend? Do you think this factor affects the loyal fans? Does this create a huge impact on TRP’s? Looking forward to your thoughts on this unique topic.
Happy “Leap” Viewing.