Satyamev Jayate’s TRPs falling flat; Aamir Khan not bothered!

While Amir Khan discusses global topics with the audience …we will like to discuss him and his show Satyamev Jayate with our audience. Satyamev Jayate means Truth always triumphs but sadly TRPS are not telling the same story.

While Star reports a historic reach of 37.4 crore people over the first 4 episodes aired in India. This when extrapolated to All India Universe, as per industry conversions, means that the show has reached out to 37.4 crore Indians since its launch – that is 1 in every 3 Indians have watched Satyamev Jayate.

But then why is the show stepping down the ladder of Television Rating Points (TRP)? Airing on nine channels (Star Plus, Star Pravah, Star Jalsha, Star World, Star Utsav, Star Vijay, Asianet, ETV Telegu and Doordarshan) the shows depreciates. The Channel and Advertisers are disappointed with the gradual degradation as they expected Aamir’s TV debut to give a tough fight to Amitabh Bachchan’s Kaun Banega Crorepati and mint a whole lot of money.

Aamir though is not taken aback with such responses. In an interview with a leading daily, Aamir said:

“I am very clear that our viewer ship is the highest ever. I don’t know what the advertisers do but I will tell you one thing. The reason I am not bothered about TRPs is because TRP number is given by just 7,000 boxes. And how 7000 boxes going to tell me what India is watching. TRP is very different from viewership. And I am bothered about viewer ship; I am concerned about it, not the TRPs.”

Mr. Perfectionist said that he is happy with people’s reactions and the show’s response is like dream come true. He said:

The show aims at awakening commoners and to change their thoughts. In fact, in a large number of issues… what is required is a change in attitude. For example, all of us are surrounded by this patriarchal kind of thinking. Now politicians can hardly change that. The feeling that people have… of not wanting a girl child… that is a feeling. So we are looking to provoke people to look inward, rather than outward.”

He wanted people to discuss debate and have an insight of what is happening around them; and shall we say the Show’s host is having his say as the show itself is one of the very few individual events (media or otherwise) to trend on Twitter every weekend with such high levels of conversation both in India and globally. The show has reached over 50 crore impressions in the online space. Satyamev Jayate crossed a million fans on Facebook, making it the fastest online fan community build up for a show on Indian Television.

Yes, it is different from an average reality show but not in terms of Drama. There has been a controversy that voices the positives and the negatives of the show. On one hand the doctors opposed the question that was raised towards their profession during the medical malpractice episode. On the other hand the Facebook fans are dishing out support messages for the show and their hero Aamir Khan. In fact the promotional activities keeps the drama quotient high as all through the week an Advert by Aamir himself hints about the next episode but does not disclose it till Sunday maintaining the suspense and excitement. Don’t forget the ice breaking music session at the end of every episode. So, the show lacks no Drama what so ever and it gives your goose bumps a trigger because it shows reality out and out but somehow the TRPs aren’t doing the same for the advertisers.

So, what should the Channel tell Sataymev Jayate’s team to bring in for TRPs?

What’s wrong with Indian entertainment and why Rs 100 Cr Bollywood club is not cool?

We recently interviewed Abhigyan Jha Founder & CEO of Undercover Productions Ltd (the man behind JayHind TV and hits like Movers and Shakers). We asked him what he thought about the Rs 100 Cr club which Movie makers feel proud of and what challenges Indian entertainment industry is facing. The answers he gave are very candid, fascinating and revealing. Read them with your eyes wide open 🙂

Mehak:

Why do u think 100 Crore Bollywood club is not cool?

Abhigyan:

We have 121 crore people in this country so accordingly it doesn’t make sense. If a movie is making 100 crores business that means it’s collecting less than Rs 1 per capita which is extremely low. If we take example of US which has 310 million people, and movies there make upto 3-4 dollars per capita, we can see a huge difference. The simple reason for this huge disparity is that most Indians are not watching Bollywood movies and it proves that the content of our movies is getting pathetic. These figures about how much a movie has collected from the success at box office are misleading for a country like India. 3 idiots was the only movie that came close to selling 3 crore tickets in last 30 years. The top 3 Bollywood films by Box Office Gross ever are Mughal-e-Azam, Ganga Jamuna & Sholay and 3 Idiots is at a lousy 36th spot. (as per Box Office Bollywood Gold Standard). Shahrukh Khan’s movies are not even in the top 40. Mr. Bachchan has only 2 movies in top 50 – Sholay and Amar Akbar Anthony and he was not the solo actor in both. Mr. Dilip Kumar comes out as the biggest hero. Most of his films are in the top 20 grossing films. What went wrong was that after 1980 our filmmakers started making really bad movies.

When you call movies like Sholay and Mughal-e-azam, Superhits with collections close to or higher than Rs.1000 Crores, in the same breadth you cannot call movies like Housefull, a hit by any standard. We should not be told how much money, the movie made but instead how many people are actually watching the movie: How many tickets were actually sold. Movies, Television shows and Music in our country are not serving the right content but everybody is in denial mode that nothing is wrong. We are being told numbers which mean nothing: no one can get a sense out of TRP and Box Office Gross that very few people are actually watching even the so called HITS! Nobody will be able to tell you how many viewers are watching a “2.5 TRP rated show” ! Not even the channel people would know except for the strategy and marketing team. The Hindi Speaking market in India is at least 50 crore people out of which only 70 lakhs would be watching a show whose TRPs are 2 or more. In 1992-93, on a Hit series like say Dekh Bhai Dekh: each episode was made between 5.5 or 6 lakhs and unbelievably, the amount spent per episode of a show is the same today as well. After 20 years of inflation & Rupee Devaluation.

Mehak: 

So you think the content as whole is degrading? Not just movies?

Abhigyan:

We all remember Altaf Raja? He sold 27 lakh cassettes of his non-movie album near the end of 1990s and today an artist cannot sell even 2 lakhs. People are paying to get Airtel’s own jingle as ringtone but not Hindi Bollywood music. What can you do when everybody is in denial?

The recent show Satyameva Jayate had received a TRP of 3.0. Apparently Amir Khan has spent 30 crores on marketing and 7 crore per episode. They were trying to reach around 12 million people of India by telecasting the show on Doordarshan apart from Star Network. But this is not enough if they got 3 ratings for the show. It is a complete waste.

Let’s take another brilliant example- UK has a population of 60 million people and its number one show is the Music reality show done by ‘Simon Cowell’ which has around 9-10 million viewers. That’s a whopping 17-18% of the population.

Mehak:

Why these days no “real” blockbuster Movie is coming out of industry?

Abhigyan:

They have forgotten how to make a blockbuster and they have given up. It is like ‘Baniya’ game. Just like a small merchant would not like to make it big, similarly the Indian filmmakers never think of scale. They put 20 crores in a film and getting back 100 crores and this is sufficient for them. Nobody has been able to scale as they are satisfied. The filmmakers are looking at small number of people and at a much smaller universe. We don’t have the reach or the ambition to scale. Nobody is attempting to make it big. We don’t want to grow and we look at everything from the wrong side. A question to the filmmakers – Why do u make a film? Is it because you want to make money or you want people to watch your movie by showing them an amazing story and screenplay? If it is just the money then these filmmakers should have chosen the job of bankers, merchants or something else.

Can we even think of putting Yashraj Productions in comparison to Walt Disney? Can we compare what SRK does in terms of movies in comparison to Tom Cruise?

This year, IPL connected around 20 crore people in one or the other way. IPL alone is more than half of our Bollywood industry in terms of theatrical revenues. This proves that Bollywood is failing massively at attracting audiences to watch it’s movies.

Mehak:

Has Hollywood movies doing extremely good in India affected Bollywood?

Abhigyan:

No they are not doing extremely good but they have started doing well now. It started from the first Spiderman in India which had made the highest collection by a Hollywood film at the time.

Mehak:

Do you think Hollywood will surpass Bollywood in India in upcoming times? If yes, what lessons Bollywood needs to learn?

Abhigyan:

Yes, it can. Distribution system of Bollywood is to be blamed primarily. These are family based distribution systems that need to be changed.

Mehak:

Is there a hope that this pathetic content being delivered continuously can change?

Abhigyan:

Content can change and it is possible. It might change tomorrow or day after tomorrow. It doesn’t take much time/effort to change.

Vicky Donor was a recent good example. If an average film is like Vicky Donor, in quality then it’s a good sign. Paan Singh Tomar is another example of a movie which was not marketed properly but if it had been marketed like Kahani then it could have done better than Kahani.

So here we are throwing some really open questions to our Movie and TV show makers. What do you think of Indians as an audience?

IIFA Awards are back at the Lion’s city – Singapore

It’s time for the International Indian Film Academy Awards, also known as the IIFA Awards. They are presented annually by the International Indian Film Academy to honour both artistic and technical excellence of professionals in Bollywood, the Hindi language film industry. It started its journey way back in 2000 and it is known for having it organized in different countries around the world every year. So is it in competition with the Oscars for its International approach? Well we can talk about it may be in our future posts. This post is all about this year’s Awards. This year they will be revisiting the Lion’s City, also known as Singapore.

The first awards were presented in 2000 at The Millennium Dome in London, United Kingdom. IIFA happens to be the largest media event in India with a viewership of almost 700 million, ranking it among the world’s most watched annual events. So what is special at this year’s IIFA awards? Well you don’t have to think much, iDubba has the answers.

– This year, The Dirty Picture and Zindagi Na Milegi Dobara have been nominated in many categories. Another strong contender is Rockstar with Ranbir Kapoor being a strong favourite as best actor

– Film to be showcased at IIFA this year: Shanghai (world premiere), directed by Dibakar Banerjee and starring Abhay Deol, Emraan Hashmi and Kalki Koechlin

– The IIFA Awards 2012 ceremony will be held on June 9 and Shahid Kapoor will host the awards for the first time, along with Farhan Akhtar

– The technical awards, which have already been announced and Zindagi Na Milegi Dobara has won top honours at the IIFA Technical Awards, along with Shahrukh Khan’s RA.One

– Salman Khan returns to IIFA Awards after two years 😉

– Performers include Shahid Kapoor, Ranbir Kapoor, Priyanka Chopra, Sonakshi Sinha and Bipasha Basu

– Actor Rekha will be honoured with the Outstanding Achievement in Indian Cinema award and Filmmaker Ramesh Sippy will be awarded the Outstanding Contribution to Indian Cinema honour. And to add to that Veteran actor-dancer Zohra Segal, who recently celebrated her 100th birthday, will receive the Contribution to 100 years of Indian Cinema award

Are you impressed? Are you excited about these awards? Guess what, Zoya Akhtar’s Zindagi Na Milegi Dobara has received 14 nominations, while Ekta Kapoor’s The Dirty Picture has 13! The excitement does not stop here.

Just have a look at the nominations for the best actor in male and female categories –

Male: Salman Khan, Shahrukh Khan, Hrithik Roshan, Ranbir Kapoor, Amitabh Bachchan and Ajay Devgun

Female: Priyanka Chopra, Kareena Kapoor, Mahie Gill and Kangna Ranaut

So get ready for loads of action, drama, some dazzling performances, not to forget some pj’s and celebration of  Indian Cinema’s 100 years this year.

Happy Viewing.

Amitabh Bachchan’s tweet confirms Kaun Banega Crorepati (new season) to air by August

The television audience is fortunate to hear the following words again “Lock Kiya Jaye”  “Sure, Confident” “computerji”. Yes you guessed it right, Big B is back and this time all set to Host the 6th Season of Kaun Banega Crorepati (KBC). There were reports that he might not host the sixth edition of the reality game show, but thanks to Twitter, Mr Bachchan tweeted “Off for a meet with Sony for next KBC…planning, operation, execution….will keep you informed on its (KBC’s) broadcast and other details”.

As you all know Mr Bachchan is super active on Twitter and always manages to keep his fans posted about news and his views on various topics. No matter what Mr Bachchan does it’s a news and this time he managed to relive the KBC Moments via Twitter. Following are some of his tweets related to this news.

“KBC: 22 million people tuned in to the opening episode .. Continued to be watched by over 120 million through the 56 episodes!! KBC: 16.5 crores prize money won, at an average of 12.5 lakhs per contestant on HOT SEAT… and.. 7.4 crore entries for GBJJ ..!!

“GBJJ: Ghar Baithe Jeeto Jackpot! Phone in on show, get right answer to a question, can win 1 – 2 – 3 lakhs at times!!”

These stats does show what a mass hysteria was created by this show. The show was first aired in 2000,  and was hosted by Big B. This was his first appearance on small screen. And soon the show became a huge hit as Big B hosted first and second seasons.  And guess what, following this, Shah Rukh Khan was soon seen in as the host for the third season. But thanks to the low TRP’s Big B soon returned to anchor the fourth season of the show. But this time it was was aired on Sony Entertainment Television. He did not stop there, and was also seen in the 5th Season.

Following is the illustrious list of the winners till the 5th season:

– Harshvardhan Nawathe – 1st winner of KBC in 2000

– Ravi Saini – Winner of  KBC Junior  1 Crore (Children under 14)

– Vijay and Arundhati Raul – Winner of KBC Jodi  1 Crore in 2001

– Brajesh Dubey – Winner of KBC 2 leaving with  1 Crore when the top prize was  2 Crore

– Rahat Taslim – Winner of  1 crore in Season 4 from Jharkhand

– Sushil Kumar – Winner of  5 Crore in Season 5 from Bihar. He is the first contestant who has won the full jackpot in KBC series

– Anil Kumar Sinha – Winner of  1 Crore in Season 5 from Bihar

Now that it is confirmed that Season 6 will be blessed with the presence of Mr Amitabh Bachchan, do you think that KBC might have some new twists? Will there be new dialogues and “computerji” might be replaced by iPad 😉 Sounds strange… right… Well you never know what’s in store for the 6th Season. Well you might want to know when Big B will start the show… So here you go 😉

Do send in your views about the show and your favourite moments related to the show.

“Lock Kiya Jaye”

 Happy Viewing

Bollywoord Stars and Television – iDubba tries to find out the real winners

It’s a unique relationship, sometimes Sweet and then sour 😉 Don’t worry we are not talking about any link-up between actors. This relationship is about Bollywood Stars and Television. You might agree that Bollywood stars have given a helping hand to the TV industry in widening its horizons. But at the end of the day Television has been a major platform that the Bollywood Stars are using, some are successful while some have failed at the Box… oops… TV Office 😉 Television was considered as an second innings for the actors and was considered to be the home for retired actors only. But times have changed. Many of the super hit, upcoming actors and actresses have joined that bandwagon and have taken up television shows.

iDubba is on a journey to find out the stars that have been successful / not so successful on television :

– Television will be incomplete if we don’t talk about Amitabh Bachchan 🙂 He made his debut on television in 2000 with Kaun Banega Crorepati. Since then, every show he has graced has turned out to be a super hit. Those shows include Kaun Banega Crorepati, Kaun Banega Crorepati Dvitiya, Bigg Boss Season 3, KBC season 4 and 5

– Talking about KBC, who can forget Shah Rukh Khan 🙂 But he had made his TV Debut way long back in 1988 with “Fauji“. He went on to appear in other television serial, such as Aziz Mirza’s Circus in 1989, which depicted the life of circus performers. And then there was no looking back, the television star was a movie star. But his real calling in television came when Amitabh Bachchan stepped down from KBC in 2007 and SRK took over. The initial TRPs of SRK’s KBC were promising but interest slowly started dipping. Then came the show Kya Aap Paanchvi Paas Se Tez Hain? Well again, initial TRPs of the show were promising but the show and it never managed to go past its first season. King Khan did manage to return to hosting a reality TV with Zor Ka Jhatka but did not impress much

– Done with one Khan… Now lets get back to Mr Dabangg 🙂 Salman Khan did make his TV debut in 2008 with Dus Ka Dum. As they say if Salman is hosting a reality TV show, it’s bound to garner high TRPs. And this was true for both the shows – Dus Ka Dum and Bigg Boss Season 4

– Now its time to focus our attention on the Dancing King of Bollywood 🙂 Yes you guessed it right – Hrithik Roshan. He made his TV debut with Just Dance in 2011. Soon after this was announced, there were reports in the media about Hrithik signing on for a sum of Rs 2 crore per episode. Since then, the show’s opened to moderate success.

– Time for some action 🙂 Yes we have Mr Khiladi next in line. Yes Akshay Kumar did make his TV Debut 2008 with Khatron Ke Khiladi. He went on to host the 2nd season of Khatron Ke Khiladi too. Reportedly, the TRPs of both seasons were fantastic. However he was absent in the 3rd season as Priyanka Chopra was the new host. But soon the TRP’s were not in favor of Miss Chopra and hence Akshay had to return in the 4th Season of Khatron Ke Khiladi. Well he did not stop there and was soon present in every household ie Kitchen 🙂 Yes he hosted the first Masterchef of India, a show based on cooking. His Master Chef India show did receive moderate success

– And finally this post cannot be complete without talking about Mr Perfectionist 🙂 Mr Aamir Khan. He is all set to make his Television Debut with the show “Satyamev JayateThe Truth Alone Prevails“. The talk show will tell stories of real people across India” You can read more about his show over here  – Will “Satyamev Jayate” bring about change in the Indian Television scenario?

If you note carefully, there would be around 10 or 12 well-known actors doing shows on TV in one year. And most Bollywood actors come as either anchors or judges. So there is a good presence of our Bollywood stars on Television. Do let us know which is your favorite star that you would like to see on Television. and also it would be interesting to know if you think that this is a healthy trend.

Happy Viewing 🙂

What makes a reality show work?

With so many “Reality” shows in today’s time (both nationally & abroad) it’s very important to understand why and how a reality show clicks. There have been so many mega-successful shows in US/UK and their counterparts in India (and so many flops) that it is necessary to learn what works and what doesn’t. In this post we try to analyze deeply as to what are the different elements of a reality show and what should be taken care of while creating a new reality show.

Almost all of the reality shows in India or elsewhere are localized versions of already popular US or UK shows. Here are some of the shows which have worked (in India) and some which haven’t. We’ll then analyze all the aspects to understand what it takes to make a successful Reality Show:

  • Mega-successful shows-
    • Kaun Banega Crorepati (Who wants to be a millionaire)
    • Indian Idol (American Idol)
    • Dance India Dance (So you think you can dance)
    • Bigg Boss (Big Brother)
  • Successful Shows-
    • Fear Factor India (Fear Factor)
    • Jhalak Dikhla ja (Dancing with the stars)
    • Sa Re Ga Ma Pa
    • Boogie Woogie
    • Masterchef India (Masterchef US/Australia)
  • Flops-
    • Zor Ka Jhatka (Wipeout)
    • India’s Minute to Win it (Minute to Win it)
    • Survivor India

Contestants: No doubt contestants are single biggest asset of a reality show. Wrong selection of contestants can make or break the entire show. Contestants can be broadly categorized as- “Common man” and “Celebrities”. Depending upon the format of show creative team may decide to have common man or celebrities or a mix of both as contestants. For pure talent based shows like KBC, Dance India Dance, Indian Idol etc it’s  imperative to have common people as main contestants otherwise it looks too dramatic and unreal (remember how we feel when a celebrity wins 50 lacs in a KBC episode?). Celebrities as contestants work very well for reality shows in which drama quotient needs to be high. Questions have been raised about such reality shows being truly “real” but now audience have kind of understood that reality shows involve either good “editing” or good “drama” to look exciting on TV. Some such shows are Bigg Boss, Survivor India, Zor Ka Jhatka. Example of shows having combination of both “common man” and “celebrities” as contestants include Fear Factor (India) and Jhalak Dikhlaja.

Drama: Television is all about drama and not having any drama in a reality show is a sure shot way to kill it. An emotional story can become an important part of show’s success. KBC is known for creating dramatic situations based on a contestant’s profile or based on the question “What would you do if you win a Crore?“. Shows like Bigg Boss rely too much on drama which is demanded by its format. “Zor Ka Jhatka” couldn’t impress audience even with Shahrukh Khan because it lacked both good contestants and drama quotient. If you actually see original “Wipeout” it’s one hell of a funny show and it does it without SRK type host.

Host: Even though host is 3rd most important thing it indeed plays an important part in taking the show to next level i.e. from success to mega-success (like Amitabh in case of KBC), Khatron Ke Khiladi (with Akshay Kumar as host) or from utter failure to moderate success (Dus Ka Dum could have bombed badly if Salman wasn’t there). But in case a show lacks above 2 important characteristics chances of it failing increases- SRK could never save Zor Ka Jhatka and even KBC with SRK couldn’t attract audience as much as Big B. My tip: Get a host with good sense of humor or with lot of character- Raghu/Rajiv and Rannvijay are known for their tough/macho characters and they don’t need Akshay Kumar.

Plot: Borrowed or not, plot does play an important part in a reality show’s success. How? Well first thing is it identifies your target audience. KBC had a national appeal, Roadies & Bigg Boss have youth appeal, Dance India Dance is liked by a specific set of audience and so is Masterchef. Plot helps a production house lay its marketing plan and execute it. Beware! If top 3 things are not in place, plot will never help you win your audience.

Editing: Editing is an important part of any reality show, specially of those shows in which cameras roll continuously. In my opinion India’s Minute to Win it suffers from really bad editing as against its US counterpart. Dance India Dance is edited very well despite it being a talent reality show. There is always a connection between the contestants, Mithun da and 3 judges (Remo, Terence and Gita). Good editing is evident from a show which keeps you glued during the program, bad editing gives you enough reasons to switch 🙂

Connection: Well this is second last part of “what it takes to create a good reality show” but trust me, unless your audience feel “connected” with your show, you CAN NOT make it work. Connection happens if you get all of the above things “just” right for your show. There is no formula for this, it just happens!

Audience: Audience may include either studio audience or audience watching at home or both. In KBC, studio audience is well trained before shoot- they are told when to clap, how much to clap, when to laugh, who sits in front, who sits in background, what should be your facial expressions.. everything! It’s like a controlled backdrop scenario which is very important taking into consideration the plot of the show. In case of shows like Minute to Win it studio audience is supposed to be very energetic (which sadly doesn’t happen in Indian version). In talent based shows like DID or Indian Idol studio audience makes singing or dancing more enjoyable by clapping and dancing along with the contestants. Shows like Wipeout expect audience sitting at home to be their real audience and the host directly tries to talk to that audience. Audience is important because it makes or breaks your show- understand your audience!

These are the key elements of a reality show, there are many other like sound, camera, direction which are important but they are common to all TV shows.

Do you think there are other important aspects? Please comment..

Would you hire KD Pathak for your Court Case?

Those who are watching this show will surely say “YES”. And those who are not, well do try to watch the show! Did you know that KD has not lost a single case .. Till Date. You might ask who is KD !! He is better know as ‘Advocate K.D Pathak’. You might recollect him as Mr Rishabh Bajaj and Mihir Virani. He has also been referred as the Amitabh Bachchan of small screen. Adaalat is a show about KD Pathak, a sophisticated, witty and yet unconventional lawyer as he can get his clients out of the tightest of situations. But most importantly KD stands not for his client, but for Justice. Did I mention that he is a quick thinker as well…!!!

Well he has this habit to get into cases where everyone has given up on the accused and when all the doors are shut. He has an amazing eye for detail and an never ending thirst for knowledge. He always seems to know enough about every profession, and what he doesn’t know he covers up with his smartness.

They say that KD can do the impossible as no one can see the case from the angle KD does. He has managed to win most complex of all cases and with every new case the interest level of the audience also rises. He manages to dig for loopholes in the prosecution’s and manages to turn the entire case around. The show had started back in November 2010 and has recently completed 100+ episodes. It is getting popular amongst the audience who have glued on the some amazing cases. And the writers of the show have managed to bring in interesting characters episode after episode.

So are you ready to get on with the court proceedings? Don’t worry, all you have to do is just sit back and enjoy the show. Do let us know your favourite cases and your favourite characters in the show. Watch Adaalat on Sat and Sun at 8:00pm on Sony Entertainment Television.

Happy Viewing.