Satyamev Jayate’s TRPs falling flat; Aamir Khan not bothered!

While Amir Khan discusses global topics with the audience …we will like to discuss him and his show Satyamev Jayate with our audience. Satyamev Jayate means Truth always triumphs but sadly TRPS are not telling the same story.

While Star reports a historic reach of 37.4 crore people over the first 4 episodes aired in India. This when extrapolated to All India Universe, as per industry conversions, means that the show has reached out to 37.4 crore Indians since its launch – that is 1 in every 3 Indians have watched Satyamev Jayate.

But then why is the show stepping down the ladder of Television Rating Points (TRP)? Airing on nine channels (Star Plus, Star Pravah, Star Jalsha, Star World, Star Utsav, Star Vijay, Asianet, ETV Telegu and Doordarshan) the shows depreciates. The Channel and Advertisers are disappointed with the gradual degradation as they expected Aamir’s TV debut to give a tough fight to Amitabh Bachchan’s Kaun Banega Crorepati and mint a whole lot of money.

Aamir though is not taken aback with such responses. In an interview with a leading daily, Aamir said:

“I am very clear that our viewer ship is the highest ever. I don’t know what the advertisers do but I will tell you one thing. The reason I am not bothered about TRPs is because TRP number is given by just 7,000 boxes. And how 7000 boxes going to tell me what India is watching. TRP is very different from viewership. And I am bothered about viewer ship; I am concerned about it, not the TRPs.”

Mr. Perfectionist said that he is happy with people’s reactions and the show’s response is like dream come true. He said:

The show aims at awakening commoners and to change their thoughts. In fact, in a large number of issues… what is required is a change in attitude. For example, all of us are surrounded by this patriarchal kind of thinking. Now politicians can hardly change that. The feeling that people have… of not wanting a girl child… that is a feeling. So we are looking to provoke people to look inward, rather than outward.”

He wanted people to discuss debate and have an insight of what is happening around them; and shall we say the Show’s host is having his say as the show itself is one of the very few individual events (media or otherwise) to trend on Twitter every weekend with such high levels of conversation both in India and globally. The show has reached over 50 crore impressions in the online space. Satyamev Jayate crossed a million fans on Facebook, making it the fastest online fan community build up for a show on Indian Television.

Yes, it is different from an average reality show but not in terms of Drama. There has been a controversy that voices the positives and the negatives of the show. On one hand the doctors opposed the question that was raised towards their profession during the medical malpractice episode. On the other hand the Facebook fans are dishing out support messages for the show and their hero Aamir Khan. In fact the promotional activities keeps the drama quotient high as all through the week an Advert by Aamir himself hints about the next episode but does not disclose it till Sunday maintaining the suspense and excitement. Don’t forget the ice breaking music session at the end of every episode. So, the show lacks no Drama what so ever and it gives your goose bumps a trigger because it shows reality out and out but somehow the TRPs aren’t doing the same for the advertisers.

So, what should the Channel tell Sataymev Jayate’s team to bring in for TRPs?

All you wanted to know about Satyamev Jayate & Aamir Khan

Aamir Khan on Television” we normally associate this phrase when we watch his movies on television or on some news channel. But this phrase will have a new meaning the moment his 1st Show on Television will be aired on 6th May at 11:00. Yes you read it right, it’s a Sunday. As mentioned in our previous post “Will “Satyamev Jayate” bring about change in the Indian Television scenario?” It was not difficult to understand that this Show will surely be a A win win situation for Channels and Audience.

iDubba tries to find out some of the reasons why “Satyamev Jayate” has the potential to change the Indian Television scenario:

  • Satyameva Jayate will be first Indian television show to be telecast simultaneously by a private entertainment television channel and Doordarshan—the national broadcaster. Yes it will be shown on DD. Apart from Star Plus; the show will also have simulcast on STAR Pravah, STAR Jalsha, STAR Utsav, Asianet and STAR Vijay within the STAR Network
  • The show is scheduled to telecast on Sundays at 11 A.M. Mr Khan wanted to telecast it on Sunday as this is considered as “family TV viewing” slot in Indian Television and also TV shows such as  Mahabharata and Ramayana were aired on Sunday mornings, and well, we all know how successful these shows were
  • The title sponsorship has been signed at around 16 – 20 crore, while associate sponsors have paid 6 – 7 crore. WOW… This is huge…Right?
  • There are reports that Aamir Khan is getting paid Rs 3 crore to anchor Satyamev Jayate. So is he the highest paid actor on Indian Television? Well here you go…Amitabh apparently got a fee of Rs 2 crore for his stint in Kaun Banega Crorepati 5, while Salman got reportedly around Rs 2 crore for lending his presence to Bigg Boss 5
  • Aamir Khan along with Ram Sampath, (music director of Delhi Belly) has created 16 songs for the 16 episodes. This too is a first of its kind

Well these are just some of the facts about this show that make it a unique show even before it’s 1st episode being aired. As we all know the Marketing King of Films would definitely have one of a kind plan for his 1st Television show. So here are a few that might impress you.

– The teasers of the show have been all over YouTube

– Makers of show has booked around 2,000 slots for the broadcaster’s promos in 27 hours for an amount of 6.25 crore

– The theme song of the show will be shown in 300 theaters across India after the national anthem. Yes in Movie Halls, Only Aamir Khan can come up with such amazing idea

So are you all excited to watch this one of a kind show? Do you think this will be a win win situation for Channels and Audience?

Happy Viewing 🙂

Amitabh Bachchan’s tweet confirms Kaun Banega Crorepati (new season) to air by August

The television audience is fortunate to hear the following words again “Lock Kiya Jaye”  “Sure, Confident” “computerji”. Yes you guessed it right, Big B is back and this time all set to Host the 6th Season of Kaun Banega Crorepati (KBC). There were reports that he might not host the sixth edition of the reality game show, but thanks to Twitter, Mr Bachchan tweeted “Off for a meet with Sony for next KBC…planning, operation, execution….will keep you informed on its (KBC’s) broadcast and other details”.

As you all know Mr Bachchan is super active on Twitter and always manages to keep his fans posted about news and his views on various topics. No matter what Mr Bachchan does it’s a news and this time he managed to relive the KBC Moments via Twitter. Following are some of his tweets related to this news.

“KBC: 22 million people tuned in to the opening episode .. Continued to be watched by over 120 million through the 56 episodes!! KBC: 16.5 crores prize money won, at an average of 12.5 lakhs per contestant on HOT SEAT… and.. 7.4 crore entries for GBJJ ..!!

“GBJJ: Ghar Baithe Jeeto Jackpot! Phone in on show, get right answer to a question, can win 1 – 2 – 3 lakhs at times!!”

These stats does show what a mass hysteria was created by this show. The show was first aired in 2000,  and was hosted by Big B. This was his first appearance on small screen. And soon the show became a huge hit as Big B hosted first and second seasons.  And guess what, following this, Shah Rukh Khan was soon seen in as the host for the third season. But thanks to the low TRP’s Big B soon returned to anchor the fourth season of the show. But this time it was was aired on Sony Entertainment Television. He did not stop there, and was also seen in the 5th Season.

Following is the illustrious list of the winners till the 5th season:

– Harshvardhan Nawathe – 1st winner of KBC in 2000

– Ravi Saini – Winner of  KBC Junior  1 Crore (Children under 14)

– Vijay and Arundhati Raul – Winner of KBC Jodi  1 Crore in 2001

– Brajesh Dubey – Winner of KBC 2 leaving with  1 Crore when the top prize was  2 Crore

– Rahat Taslim – Winner of  1 crore in Season 4 from Jharkhand

– Sushil Kumar – Winner of  5 Crore in Season 5 from Bihar. He is the first contestant who has won the full jackpot in KBC series

– Anil Kumar Sinha – Winner of  1 Crore in Season 5 from Bihar

Now that it is confirmed that Season 6 will be blessed with the presence of Mr Amitabh Bachchan, do you think that KBC might have some new twists? Will there be new dialogues and “computerji” might be replaced by iPad 😉 Sounds strange… right… Well you never know what’s in store for the 6th Season. Well you might want to know when Big B will start the show… So here you go 😉

Do send in your views about the show and your favourite moments related to the show.

“Lock Kiya Jaye”

 Happy Viewing

Bollywoord Stars and Television – iDubba tries to find out the real winners

It’s a unique relationship, sometimes Sweet and then sour 😉 Don’t worry we are not talking about any link-up between actors. This relationship is about Bollywood Stars and Television. You might agree that Bollywood stars have given a helping hand to the TV industry in widening its horizons. But at the end of the day Television has been a major platform that the Bollywood Stars are using, some are successful while some have failed at the Box… oops… TV Office 😉 Television was considered as an second innings for the actors and was considered to be the home for retired actors only. But times have changed. Many of the super hit, upcoming actors and actresses have joined that bandwagon and have taken up television shows.

iDubba is on a journey to find out the stars that have been successful / not so successful on television :

– Television will be incomplete if we don’t talk about Amitabh Bachchan 🙂 He made his debut on television in 2000 with Kaun Banega Crorepati. Since then, every show he has graced has turned out to be a super hit. Those shows include Kaun Banega Crorepati, Kaun Banega Crorepati Dvitiya, Bigg Boss Season 3, KBC season 4 and 5

– Talking about KBC, who can forget Shah Rukh Khan 🙂 But he had made his TV Debut way long back in 1988 with “Fauji“. He went on to appear in other television serial, such as Aziz Mirza’s Circus in 1989, which depicted the life of circus performers. And then there was no looking back, the television star was a movie star. But his real calling in television came when Amitabh Bachchan stepped down from KBC in 2007 and SRK took over. The initial TRPs of SRK’s KBC were promising but interest slowly started dipping. Then came the show Kya Aap Paanchvi Paas Se Tez Hain? Well again, initial TRPs of the show were promising but the show and it never managed to go past its first season. King Khan did manage to return to hosting a reality TV with Zor Ka Jhatka but did not impress much

– Done with one Khan… Now lets get back to Mr Dabangg 🙂 Salman Khan did make his TV debut in 2008 with Dus Ka Dum. As they say if Salman is hosting a reality TV show, it’s bound to garner high TRPs. And this was true for both the shows – Dus Ka Dum and Bigg Boss Season 4

– Now its time to focus our attention on the Dancing King of Bollywood 🙂 Yes you guessed it right – Hrithik Roshan. He made his TV debut with Just Dance in 2011. Soon after this was announced, there were reports in the media about Hrithik signing on for a sum of Rs 2 crore per episode. Since then, the show’s opened to moderate success.

– Time for some action 🙂 Yes we have Mr Khiladi next in line. Yes Akshay Kumar did make his TV Debut 2008 with Khatron Ke Khiladi. He went on to host the 2nd season of Khatron Ke Khiladi too. Reportedly, the TRPs of both seasons were fantastic. However he was absent in the 3rd season as Priyanka Chopra was the new host. But soon the TRP’s were not in favor of Miss Chopra and hence Akshay had to return in the 4th Season of Khatron Ke Khiladi. Well he did not stop there and was soon present in every household ie Kitchen 🙂 Yes he hosted the first Masterchef of India, a show based on cooking. His Master Chef India show did receive moderate success

– And finally this post cannot be complete without talking about Mr Perfectionist 🙂 Mr Aamir Khan. He is all set to make his Television Debut with the show “Satyamev JayateThe Truth Alone Prevails“. The talk show will tell stories of real people across India” You can read more about his show over here  – Will “Satyamev Jayate” bring about change in the Indian Television scenario?

If you note carefully, there would be around 10 or 12 well-known actors doing shows on TV in one year. And most Bollywood actors come as either anchors or judges. So there is a good presence of our Bollywood stars on Television. Do let us know which is your favorite star that you would like to see on Television. and also it would be interesting to know if you think that this is a healthy trend.

Happy Viewing 🙂

What makes a reality show work?

With so many “Reality” shows in today’s time (both nationally & abroad) it’s very important to understand why and how a reality show clicks. There have been so many mega-successful shows in US/UK and their counterparts in India (and so many flops) that it is necessary to learn what works and what doesn’t. In this post we try to analyze deeply as to what are the different elements of a reality show and what should be taken care of while creating a new reality show.

Almost all of the reality shows in India or elsewhere are localized versions of already popular US or UK shows. Here are some of the shows which have worked (in India) and some which haven’t. We’ll then analyze all the aspects to understand what it takes to make a successful Reality Show:

  • Mega-successful shows-
    • Kaun Banega Crorepati (Who wants to be a millionaire)
    • Indian Idol (American Idol)
    • Dance India Dance (So you think you can dance)
    • Bigg Boss (Big Brother)
  • Successful Shows-
    • Fear Factor India (Fear Factor)
    • Jhalak Dikhla ja (Dancing with the stars)
    • Sa Re Ga Ma Pa
    • Boogie Woogie
    • Masterchef India (Masterchef US/Australia)
  • Flops-
    • Zor Ka Jhatka (Wipeout)
    • India’s Minute to Win it (Minute to Win it)
    • Survivor India

Contestants: No doubt contestants are single biggest asset of a reality show. Wrong selection of contestants can make or break the entire show. Contestants can be broadly categorized as- “Common man” and “Celebrities”. Depending upon the format of show creative team may decide to have common man or celebrities or a mix of both as contestants. For pure talent based shows like KBC, Dance India Dance, Indian Idol etc it’s  imperative to have common people as main contestants otherwise it looks too dramatic and unreal (remember how we feel when a celebrity wins 50 lacs in a KBC episode?). Celebrities as contestants work very well for reality shows in which drama quotient needs to be high. Questions have been raised about such reality shows being truly “real” but now audience have kind of understood that reality shows involve either good “editing” or good “drama” to look exciting on TV. Some such shows are Bigg Boss, Survivor India, Zor Ka Jhatka. Example of shows having combination of both “common man” and “celebrities” as contestants include Fear Factor (India) and Jhalak Dikhlaja.

Drama: Television is all about drama and not having any drama in a reality show is a sure shot way to kill it. An emotional story can become an important part of show’s success. KBC is known for creating dramatic situations based on a contestant’s profile or based on the question “What would you do if you win a Crore?“. Shows like Bigg Boss rely too much on drama which is demanded by its format. “Zor Ka Jhatka” couldn’t impress audience even with Shahrukh Khan because it lacked both good contestants and drama quotient. If you actually see original “Wipeout” it’s one hell of a funny show and it does it without SRK type host.

Host: Even though host is 3rd most important thing it indeed plays an important part in taking the show to next level i.e. from success to mega-success (like Amitabh in case of KBC), Khatron Ke Khiladi (with Akshay Kumar as host) or from utter failure to moderate success (Dus Ka Dum could have bombed badly if Salman wasn’t there). But in case a show lacks above 2 important characteristics chances of it failing increases- SRK could never save Zor Ka Jhatka and even KBC with SRK couldn’t attract audience as much as Big B. My tip: Get a host with good sense of humor or with lot of character- Raghu/Rajiv and Rannvijay are known for their tough/macho characters and they don’t need Akshay Kumar.

Plot: Borrowed or not, plot does play an important part in a reality show’s success. How? Well first thing is it identifies your target audience. KBC had a national appeal, Roadies & Bigg Boss have youth appeal, Dance India Dance is liked by a specific set of audience and so is Masterchef. Plot helps a production house lay its marketing plan and execute it. Beware! If top 3 things are not in place, plot will never help you win your audience.

Editing: Editing is an important part of any reality show, specially of those shows in which cameras roll continuously. In my opinion India’s Minute to Win it suffers from really bad editing as against its US counterpart. Dance India Dance is edited very well despite it being a talent reality show. There is always a connection between the contestants, Mithun da and 3 judges (Remo, Terence and Gita). Good editing is evident from a show which keeps you glued during the program, bad editing gives you enough reasons to switch 🙂

Connection: Well this is second last part of “what it takes to create a good reality show” but trust me, unless your audience feel “connected” with your show, you CAN NOT make it work. Connection happens if you get all of the above things “just” right for your show. There is no formula for this, it just happens!

Audience: Audience may include either studio audience or audience watching at home or both. In KBC, studio audience is well trained before shoot- they are told when to clap, how much to clap, when to laugh, who sits in front, who sits in background, what should be your facial expressions.. everything! It’s like a controlled backdrop scenario which is very important taking into consideration the plot of the show. In case of shows like Minute to Win it studio audience is supposed to be very energetic (which sadly doesn’t happen in Indian version). In talent based shows like DID or Indian Idol studio audience makes singing or dancing more enjoyable by clapping and dancing along with the contestants. Shows like Wipeout expect audience sitting at home to be their real audience and the host directly tries to talk to that audience. Audience is important because it makes or breaks your show- understand your audience!

These are the key elements of a reality show, there are many other like sound, camera, direction which are important but they are common to all TV shows.

Do you think there are other important aspects? Please comment..

Top 10 shows on TV during 2011

We are just two days away from 2012. So in this special blog post iDubba brings you the 10 most popular shows/events of 2011. The ranking and popularity has been taken in consideration on the basis of activities done for these shows on iDubba in 2011.

  1. ICC Cricket World Cup 2011: There is definitely no surprise to see this event on top because 2011 as year is the biggest for India as we witnessed Indian team winning World Cup after 28 long years. Sports channels had the highest TRPS ever.
  2. MTV Roadies (Season 8): The longest running reality show with eight seasons in its kitty it is already in news for its ninth season starting next week. There has been a lot of speculation about the show being scripted but it still remains one of the most watched and favourite among the younger lot.
  3. Indian Premier League 2011: Another cricket event. So that makes the score 2 in total and that is definitely not astonishing in our country where second God is cricket despite being hockey as the national game.
  4. Splitsvilla (Season 4): Another reality show of MTV channel that targets youngsters. This reality show based on dating certainly knows how to turn heads. Bunch of hot girls and boys put together in a house to woo each other. What will you expect? 😉
  5. Koffee with Karan (Season 3): This chat show is my personal favourite and the only chat show that I can sit and watch without getting impatient. This one undoubtedly has a fresh and witty appeal to it. The show began to air in 2004 and has been a huge success since then.
  6. Bade Achhe Laggte Hain: Produced under Ekta Kapoor’s banner of Balaji Telefilms, who is undoubtedly the queen of Indian soap operas, “Bade Ache Lagte hai” which was launched in second half of the year, has Saakshi Tanwar and Ram Kapoor in the main lead. This show has millions of viewers across the country glued to the shows.
  7. Bigg Boss (Season 5): Another controversial reality show that is in news always for wrong reasons but manages to gain one of the highest TRPs. It is full of masala and entertainment.
  8. Man vs. Wild (Season 3): Finally a documentary cum travel based show in the list :). Discovery Channel’s Man vs. Wild is hugely popular especially because of its daring presenter Bear Grylls who is seen at ease at the worst places possible in the world.
  9. Taarak Mehta Ka Oolta Chashma: This sitcom is based  on the column ‘Duniya Ne Undha Chasma’ (which loosely translates into “Seeing the world through upside-down glasses”) written by Indian columnist and journalist Taarak Mehta for the Gujarati weekly magazine Chitralekha. In August2010, it beat one of the top shows to become the most watched TV show in India.
  10. Kaun Banega Crorepati (Season 5): This game show has been a massive success since it was first launched on Star Plus in 2000. However Sony TV bought its rights from third season onwards and the recent season 5 that had its first ever contestant winning the prize money of 5 crore rupees.

Keep watching your favourite shows! 🙂

Can Sony retain the viewership after KBC? [two new shows on air]

After the huge success of Kaun Banega Crorepati (Season 5), Sony introduced 2 new shows on the same prime time slot last week. The new shows, “Parvarrish” and “Dekha Ek Khwab” both belong to Drama genre that premiered on Monday. Where KBC Season 5 has put Sony on the top of the list of channels with highest TRPs, it will be a challenge for the channel to maintain the same position.

Let’s give you a short synopsis of the shows:

Parvarrish – Kuchh Khatti Kuchh Meethi is a family drama about two sisters – Sweety Ahluwalia and Pinky Ahuja. They compete as rivals to become better parents. Both families have different sets of beliefs and approach to raise their kids. Pinky believes in becoming friend with her children while Sweety believes in becoming a disciplinary mother. It is a story based on depiction of parent-child relationship. The show is about nurturing, supporting and guiding children in different walks of life. One can experience their own thoughts and beliefs of parenting through Parvarrish. There are different sets of parents everywhere and their varied approach about upbringing their kids and that makes it easier for viewers to connect with the roles portrayed.

Dekha Ek Khwab is about the lead character Muniya (Priyal Gor), a simple down to earth girl who wishes for her own princess story. Somewhere in us all of us have for us a large dream. A dream we visit now and then secretly. A dream which we ourselves believe is out of our reach. But when dreams come true overnight they bring with them a set of challenges, complications and difficult decisions. Muniya’s dream of turning into a princess has come true, thanks to Rajmata Mrinalini Devi and Maharaj Brijraj Singh. But will her luck stick around for long?

The concept of Parvarrish is simple yet attention-grabbing, however the way show is being treated with few overboard performances it is difficult to say anything about the success of the show. The positive point is that this show caters to a lager section of audience in respect to age.

Dekha ek Khwab on the other hand disappoints as it seems to be coming out straight as a poor inspiration of the show “Princess Diaries”. The show doesn’t have anything exceptional or original contrary to what makers have been talking about it. The show started on a low note and with some poor performances, it fails to impress at all.

However, the other prime time fiction shows on Sony like Bade Ache Lagte Hai,Saas Bina Sasural and the recently launched Kuch Toh Log Kahenge have gained massive popularity with the viewers. The bosses of Sony Entertainment Television will be sorely disappointed because it might get difficult to retain its leadership position on the top.