Creative initiatives from Indian Radio stations

Here is a list of initiatives taken by Indian Radio stations to market themselves. For e.g.

Radio City with Indimoto launched Carpool on Radio initiative for Mumbai and Delhi audience (Read full news here.).

Radio Mirchi with Aircel announced Mirch Lift Kara De service in Mumbai (Read full news here.).

Back to Pavilion an initiative by BIG 92.7, Kanpur targeted students’ community in a very fresh way.

Read my complete analysis here.

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Niche Radio Stations- An idea for creative programming

While driving and listening to the Radio (just as millions of others do) , a thought buzzed me. There is a time when you are actually bored with all the Channels, listening to the same song again and again, time over! The only differentiator being their RJs blabbering the same stuff over and over again. For a niche music buff like me who doesn’t want to listen to any c*#p but just good Music (be it of any kind- Western, Classical whatever), there exists no solution.

To read my complete idea and how we can go about it. Please Read the full story.

Michael Jackson’s demise brings some uncalled good news for Hit 95 FM

Well everyone in this world is shocked hearing this news. Michael’s death brings an end to the era of music he started. Everyone is sad at the news and so do the people at Hit 95 FM. Sometime back they started ‘Michael Jackson This Is It Challenge’ with IDEA in which they are planning to choose a Michael fan who can sing like the legend. After the recent demise of the legend himself they have changed the name of the show to ‘The Tribute Concert’.

Suddenly after this sad news they have urged fans across Delhi to pay tribute to Michael jackson. They are playing Michael’s music most of the time to attract audience and on-show calls with them make it more emotional. This has given an uncalled exposure to the show without any additional marketing. They took just one step to help attract audience (change of show title).

The ‘IDEA Michael Jackson –The Tribute Concert’ will happen with the 5 finalists at the Central Mall Gurgaon on this Sunday.

Michael Jackson's demise brings some uncalled good news for Hit 95 FM

Well everyone in this world is shocked hearing this news. Michael’s death brings an end to the era of music he started. Everyone is sad at the news and so do the people at Hit 95 FM. Sometime back they started ‘Michael Jackson This Is It Challenge’ with IDEA in which they are planning to choose a Michael fan who can sing like the legend. After the recent demise of the legend himself they have changed the name of the show to ‘The Tribute Concert’.

Suddenly after this sad news they have urged fans across Delhi to pay tribute to Michael jackson. They are playing Michael’s music most of the time to attract audience and on-show calls with them make it more emotional. This has given an uncalled exposure to the show without any additional marketing. They took just one step to help attract audience (change of show title).

The ‘IDEA Michael Jackson –The Tribute Concert’ will happen with the 5 finalists at the Central Mall Gurgaon on this Sunday.