What’s wrong with Indian entertainment and why Rs 100 Cr Bollywood club is not cool?

We recently interviewed Abhigyan Jha Founder & CEO of Undercover Productions Ltd (the man behind JayHind TV and hits like Movers and Shakers). We asked him what he thought about the Rs 100 Cr club which Movie makers feel proud of and what challenges Indian entertainment industry is facing. The answers he gave are very candid, fascinating and revealing. Read them with your eyes wide open 🙂

Mehak:

Why do u think 100 Crore Bollywood club is not cool?

Abhigyan:

We have 121 crore people in this country so accordingly it doesn’t make sense. If a movie is making 100 crores business that means it’s collecting less than Rs 1 per capita which is extremely low. If we take example of US which has 310 million people, and movies there make upto 3-4 dollars per capita, we can see a huge difference. The simple reason for this huge disparity is that most Indians are not watching Bollywood movies and it proves that the content of our movies is getting pathetic. These figures about how much a movie has collected from the success at box office are misleading for a country like India. 3 idiots was the only movie that came close to selling 3 crore tickets in last 30 years. The top 3 Bollywood films by Box Office Gross ever are Mughal-e-Azam, Ganga Jamuna & Sholay and 3 Idiots is at a lousy 36th spot. (as per Box Office Bollywood Gold Standard). Shahrukh Khan’s movies are not even in the top 40. Mr. Bachchan has only 2 movies in top 50 – Sholay and Amar Akbar Anthony and he was not the solo actor in both. Mr. Dilip Kumar comes out as the biggest hero. Most of his films are in the top 20 grossing films. What went wrong was that after 1980 our filmmakers started making really bad movies.

When you call movies like Sholay and Mughal-e-azam, Superhits with collections close to or higher than Rs.1000 Crores, in the same breadth you cannot call movies like Housefull, a hit by any standard. We should not be told how much money, the movie made but instead how many people are actually watching the movie: How many tickets were actually sold. Movies, Television shows and Music in our country are not serving the right content but everybody is in denial mode that nothing is wrong. We are being told numbers which mean nothing: no one can get a sense out of TRP and Box Office Gross that very few people are actually watching even the so called HITS! Nobody will be able to tell you how many viewers are watching a “2.5 TRP rated show” ! Not even the channel people would know except for the strategy and marketing team. The Hindi Speaking market in India is at least 50 crore people out of which only 70 lakhs would be watching a show whose TRPs are 2 or more. In 1992-93, on a Hit series like say Dekh Bhai Dekh: each episode was made between 5.5 or 6 lakhs and unbelievably, the amount spent per episode of a show is the same today as well. After 20 years of inflation & Rupee Devaluation.

Mehak: 

So you think the content as whole is degrading? Not just movies?

Abhigyan:

We all remember Altaf Raja? He sold 27 lakh cassettes of his non-movie album near the end of 1990s and today an artist cannot sell even 2 lakhs. People are paying to get Airtel’s own jingle as ringtone but not Hindi Bollywood music. What can you do when everybody is in denial?

The recent show Satyameva Jayate had received a TRP of 3.0. Apparently Amir Khan has spent 30 crores on marketing and 7 crore per episode. They were trying to reach around 12 million people of India by telecasting the show on Doordarshan apart from Star Network. But this is not enough if they got 3 ratings for the show. It is a complete waste.

Let’s take another brilliant example- UK has a population of 60 million people and its number one show is the Music reality show done by ‘Simon Cowell’ which has around 9-10 million viewers. That’s a whopping 17-18% of the population.

Mehak:

Why these days no “real” blockbuster Movie is coming out of industry?

Abhigyan:

They have forgotten how to make a blockbuster and they have given up. It is like ‘Baniya’ game. Just like a small merchant would not like to make it big, similarly the Indian filmmakers never think of scale. They put 20 crores in a film and getting back 100 crores and this is sufficient for them. Nobody has been able to scale as they are satisfied. The filmmakers are looking at small number of people and at a much smaller universe. We don’t have the reach or the ambition to scale. Nobody is attempting to make it big. We don’t want to grow and we look at everything from the wrong side. A question to the filmmakers – Why do u make a film? Is it because you want to make money or you want people to watch your movie by showing them an amazing story and screenplay? If it is just the money then these filmmakers should have chosen the job of bankers, merchants or something else.

Can we even think of putting Yashraj Productions in comparison to Walt Disney? Can we compare what SRK does in terms of movies in comparison to Tom Cruise?

This year, IPL connected around 20 crore people in one or the other way. IPL alone is more than half of our Bollywood industry in terms of theatrical revenues. This proves that Bollywood is failing massively at attracting audiences to watch it’s movies.

Mehak:

Has Hollywood movies doing extremely good in India affected Bollywood?

Abhigyan:

No they are not doing extremely good but they have started doing well now. It started from the first Spiderman in India which had made the highest collection by a Hollywood film at the time.

Mehak:

Do you think Hollywood will surpass Bollywood in India in upcoming times? If yes, what lessons Bollywood needs to learn?

Abhigyan:

Yes, it can. Distribution system of Bollywood is to be blamed primarily. These are family based distribution systems that need to be changed.

Mehak:

Is there a hope that this pathetic content being delivered continuously can change?

Abhigyan:

Content can change and it is possible. It might change tomorrow or day after tomorrow. It doesn’t take much time/effort to change.

Vicky Donor was a recent good example. If an average film is like Vicky Donor, in quality then it’s a good sign. Paan Singh Tomar is another example of a movie which was not marketed properly but if it had been marketed like Kahani then it could have done better than Kahani.

So here we are throwing some really open questions to our Movie and TV show makers. What do you think of Indians as an audience?

TRP Talks- IPL falls, Satyamev Jayate falls short of expectations?

Sr. No. Television Shows TRP (This week) TRP (Last week)
1. Diya Aur Baati Hum (StarPlus) 4.7 4.7
2. Saath Nibhana Saathiya (StarPlus) 3.1 3.0
3. Ek Hazaron Mein Meri Behena Hai (StarPlus) 4.2 3.6
4. Balika Vadhu (Colors) 4.1 3.3
5. Pavitra Rishta (Zee TV) 2.8 3.1
6. Iss Pyaar Ko Main Kyaa Naam Doon (Star Plus) 2.9 2.8
7. Parichay (Colors) 2.3 2.5
8. Yeh Rishta Kya Kehlata hai (Star Plus) 4.1 3.5
9. Mann Ki Awaaz Pratigya (Star Plus) 2.7 2.7
10. Sasural Simar Ka (Colors) 2.8 2.5
11. Uttaran (Colors) 2.6 2.5
12. Tarak Mehta Ka Ooltah Chashma (Sab TV) 2.4 2.1
13. Punar Vivah (Zee TV) 2.9 2.6
14. Ek Dusre Se Karte Hain Pyaar Hum (Star Plus) 2.0 1.9
15. Bade Acche Laggte Hain (Sony TV) 2.6 2.4
16. Na Bole Tum Na Maine Kuch Kaha (Colors) 1.5 1.6
17. Parvarrish – Kucch Khattee Kucchh Meethi (Sony TV) 1.9 1.8
18. Kyaa Hua Tera Vaada (Sony TV) 2.1 2.4
19. Phir Subah Hogi (Zee TV) 2.0 2.1

GRPs !!! Wk’19 2012

Sr. No. Television Channels GRP (This week) GRP (Last week)
1. Set Max 298 314
2. Star Plus 276 261
3. Sony TV 217 219
4. Zee TV 224 239
5. Colors 201 195
6. Sab TV 131 104
7. Life Ok 91 85
8. Sahara One 40 41
9. Star Gold 130 136
10. Movies Ok 60
DID Lil Masters
Sunday TVR: 4.8 (6.2)
Saturday TVR: 4.0 (6.2)

Satyamev Jayate
(Star Plus) – Avg TVR: 3.0
(All 9 Channels) – TVR: 4.0Kahani Comedy Circus Ki (Sony)Sun – 2.3 (2.0)
Sat – 2.3 (2.3)

Adaalat  1.9 (1.9)
CID
Fri – 3.5 (3.2)
Sat – 3.6 (3.4)
Crime Patrol
Fri – 4.0 (1.9)
Sat – 3.4 (3.3)
Well, well, well… More than 10 shows have shown a hike! Unbelievable! Ratings have kept fluctuating since 3 weeks now. Last to last week, IPL had fallen, then it rose and this time again it has fallen. Same is the case with a few shows. Once a particular track works, ratings increase, else, vice versa. Is it too difficult to judge Indian audience? The answer lies in the question itself! Nowadays, in this fast paced life, people do not have time plus they get bored very easily. They have ‘n’ number of options. It doesn’t take any time for them to switch the channel if they do not like a particular show or its track. It takes a lot, to get your TG hooked on to your show. Curiosity works the best. It’s a tried and tested formula. Hardly goes wrong. You create some curiosity and your audience is bound to come back and watch your show the next day!
Diya Aur Baati Hum still tops the charts followed by Ek Hazaron Mein, Yeh Rishta and Balika Vadhu. EHMMBH, YRKKH and BV have shown an awesome hike in ratings! Current tracks of all 3 shows are working completely in their favor. Kudos to the team!! Also, Balika Vadhu completed 1000 episodes last week! Another milestone in the history of Indian Television after “Ek Mahal Ho Sapno Ka” on Sony TV and “Kyunki Saas Bhi Kabhi Bahu Thi” on Star Plus who respectively completed their 1000 episodes years back.
Zee TV’s Punar Vivah is going really well with the audience. This week it has also become the slot leader in 10.30 pm slot; followed by Pratigya, Bade Acche Laggte Hain and Na Bole Tum Na Maine Kuch Kaha.
And the much awaited ratings of Satyamev Jayate are out! Great effort by the team and I wish and hope it does bring about a change!
Last week, DID Li’l Masters ka bahot halla tha, and this week it dipped! But the kids are adorable plus, you get to watch fine performances by them!
GRP wise Star Plus is still at number 1 in GECs, followed by Zee TV, Sony TV and Colors respectively.
Well, that’s it for today. Let’s see what surprise next week brings. Till then, keep watching your favorite shows and keep supporting your favorite IPL teams.
Say, TV serials ki Jai !!!!!!

[TRP Talks] IPL is Ruling, DID Li’l Masters is thrilling!

Television Shows TRP (This week) TRP (Last week)
Diya Aur Baati Hum (StarPlus) 4.7 5.0
Saath Nibhana Saathiya (StarPlus) 3.0 2.8
Ek Hazaron Mein Meri Behena Hai (StarPlus) 3.6 3.3
Balika Vadhu (Colors) 3.3 3.2
Pavitra Rishta (Zee TV) 3.1 2.8
Iss Pyaar Ko Main Kyaa Naam Doon (Star Plus) 2.8 2.8
Parichay (Colors) 2.5 2.6
Yeh Rishta Kya Kehlata hai (Star Plus) 3.5 3.4
Mann Ki Awaaz Pratigya (Star Plus) 2.7 2.8
Sasural Simar Ka (Colors) 2.5 2.6
Uttaran (Colors) 2.5 2.5
Tarak Mehta Ka Ooltah Chashma (Sab TV) 2.1 2.5
Punar Vivah (Zee TV) 2.6 2.4
Ek Dusre Se Karte Hain Pyaar Hum (Star Plus) 1.9 1.9
Bade Acche Laggte Hain (Sony TV) 2.4 2.5
Na Bole Tum Na Maine Kuch Kaha (Colors) 1.6 1.6
Parvarrish – Kucch Khattee Kucchh Meethi (Sony TV) 1.8 1.7
Kyaa Hua Tera Vaada (Sony TV) 2.4 2.2
Phir Subah Hogi (Zee TV) 2.1 2.2

GRPs !!! Wk’18 2012

Television Channels GRP (This week) GRP (Last week)
Set Max 314 299
Star Plus 261 255
Sony TV 219 240
Zee TV 239 210
Colors 195 195
Sab TV 104 110
Life Ok 85 83
Sahara One 41 43
Star Gold 136 149

Some other reality television shows or other crime based shows and how they performed last week:

DID Li’l Masters toh chhaa gaye hain !!! Jahan dekho unka he bol-bala hai..

The show has got 6.2 TVR, which is Remarkable!

Again, I’m very happy to see so many numbers in Blue. But this time, IPL has ruled again; as you can see above, Max has the highest TRPs. Star Plus has still maintained its top position in GECs and this time have also shown a hike in its GRPs. Zee TV fans be happy; as it has gained its number 2 position after competing with Sony TV for quite some time now. Sony is now on number 3 as per GRPs, followed by colors on number 4.

Kyaa Hua Tera Vaada has picked it up so well. ‘Kaalit potna’ track managed to actually gain ratings. The current track is very interesting and it clearly depicts that audiences love it. Last to last week its rating was 1.7 which increased to 2.2 and now it’s 2.4. It has shown a consecutive hike past 3 weeks. Now, I really hope this consistency is maintained!

Shocker is, now Bade Acche Lagte Hain is not the only top show on Sony TV, it has to share its position with Kya Hua Tera Vaada. Now the big question is; will the magic of Kyunki-Kahani be recreated? Considering both the shows and the time slot 10-11 pm; will that happen? What do you think?

Sudden decline has been noticed in Tarak Mehta Ka Oooltah Chashma on Sab TV. The creative team needs to show something very different and not make it so monotonous every week.

Ek Hazaron Mein Meri Behena Hai, Saathiya and Yeh Rishta have managed to increase. Last week’s decline helped them to come up with newer tracks and a fast pace story which has been witnessed today in terms of ratings. Good Job!

Well, that’s it for today. Let’s see what surprise next week brings. Till then, keep watching your favorite shows and keep supporting your favorite IPL teams.

Say, Om Cricketay Namah!!!

Sony Six – India’s Premier Sports Entertainment TV Channel to hit your TV soon!

So what is this new channel all about? And what does it have in store? iDubba is all set to share the information with you. This new channel is called as “Sony SIX. The name itself might suggests that it will be a full on Sports Channel. Well you are kind of right. It is also known as India’s Premier Sports Entertainment TV Channel. So let’s dig into this new Channel 😉  

In a nation where cricket dominates all sports, MSM’s channel SIX, will air a range of non-cricket sports including martial arts, basketball, football and badminton. But is this a right time to launch this channel? In an already crowded space, Sony MIX is India’s 13th sports channel and it is operated by MSM (Multi Screen Media Pvt. Ltd) India, which also owns Sony Entertainment Television and SET Max. Most sports tournaments are already broadcasted by rivals ESPN-Star Sports (ESS), which owns ESPN, Star Sports and Star Cricket, Taj Television, which runs Ten Sports, Ten Cricket, Ten Action+ and Ten Golf, Nimbus Communications, which has Neo Sports and Neo Cricket and the government-owned Doordarshan Sports.You might ask that what will be different about this channel ? What kind of sports will it air? So let’s find it out.

MSM India owns the broadcast rights in India for Ultimate Fighting Championship (UFC), New Zealand Cricket, FA Cup and NBA. As of April 2012, SIX has started showing the highlights of the IPL. News is that MSM has signed a content tie-up deal with UFC, for a four-year year period to access its library as well as live mixed martial arts fights events. Did you know that MSM has rights to broadcast IPL till 2017? And did you know that going forward, Season 6 of IPL will be shifted Sony SIX? Surprised? Shocked? Well this news is true. So will this bold move be a success? We will have to wait till the next season of IPL to find out the answer. Hang on there is also some good news for the audience; SIX has announced that it will not show any advertisements for the first 3 months 🙂

So do you think that this new attempt from Sony might work? Will the viewers tune into this new sports channel? Well time will only tell if this works. Do let us know your favourite Sports Channel and why you like it.

Happy Viewing.

[TRP Talks] IPL hype cools down, Bade Acche Laggte Hain top gainer

Television Shows TRP (This week) TRP (Last week)
Diya Aur Baati Hum (StarPlus) 4.1 4.5
Saath Nibhana Saathiya (StarPlus) 3.3 3.6
Ek Hazaron Mein Meri Behena Hai (StarPlus) 3.2 3.3
Balika Vadhu (Colors) 3.1 3.1
Pavitra Rishta (Zee TV) 2.9 3.1
Iss Pyaar Ko Main Kyaa Naam Doon (Star Plus) 3.1 3.0
Parichay (Colors) 2.7 2.9
Yeh Rishta Kya Kehlata hai (Star Plus) 2.8 2.8
Mann Ki Awaaz Pratigya (Star Plus) 2.6 2.8
Sasural Simar Ka (Colors) 2.6 2.7
Uttaran (Colors) 2.8 2.6
Tarak Mehta Ka Ooltah Chashma (Sab TV) 2.4 2.6
Punar Vivah (Zee TV) 2.4 2.2
Sasural Genda Phool (Star Plus) 2.2 2.2
Bade Acche Laggte Hain (Sony TV) 2.4 2.0
Na Bole Tum Na Maine Kuch Kaha (Colors) 1.8 1.9
Parvarrish – Kucch Khattee Kucchh Meethi (Sony TV) 1.7 1.7
Kyaa Hua Tera Vaada (Sony TV) 1.7 1.7
Phir Subah Hogi (Zee TV) – First Week opening 2.2

Some other reality television shows and how they performed last week:

  • Pantaloons Femina Miss India (Sony) – Sun 1.0
  • DID 3 – Sun: TVR: 1.7 (1.7), Reach: 8.8 (7.8), TSV: 21.9 (21.3)
  • Jo Jeeta Wohi Super Star (Star Plus) – Sun: TVR: 0.6 (0.6) Sat: TVR: 0.9 (1.1)
  • Ring Ka King (Colors) – Sun-Sat: TVR – 0.7 (0.6)
  • Chhote Miyan (Colors) – Sun-Sat: TVR – 0.6 (0.5)
  • Zindagi Ki Haqeeqat Se Aamna Saamna (Colors) – Sun — (1.9) Sat 1.2 (1.2)
  • Kahani Comedy Circus Ki (Sony) – Sun – 2.5 (2.5) Sat – 2.5 (3.1)

IPL is ruling, but not-so-much now. Last week we did see some of the interesting matches. But IPL has not seen any more considerable hike in GRPs of Max. It is 344 (341).

Diya Aur Baati Hum still is at number 1 position. But the ratings over-all has declined. Last week, we did not see much effect of IPL on the shows. Few have remained same on the list, few rose and a few fell. So, juggling has been happening! Producers and writers have really got best of their interesting twists to glue the audience. Many other shows like Dekha Ek Khwab, Choti Bahu, Yahan Main Ghar Ghar Kheli, Adaalat, CID and Crime Patrol, etc. has shown a hike. This is a good sign for the GECs. If the interesting twists continue, ratings will show a positive hike. And as IPL keeps on going, matches become more interesting during its finale; there’s lots of DRAMA to be unfolded in the coming weeks in your favorite TV soaps. Stay tuned!!!

Bade Achhe Lagte Hain fans rejoice!!!! It is the only show which has rose 0.4 points since last week. And the promos are intriguing too! iDubba’s predictions proved to be right! Priya got to know about the truth and the track is leading towards Ram-Priya’s separation. But, there has to be a ‘twist’ in this too! Watch out for it guys!!! My intuition says, we all will ENJOY watching!

Last week, new show has been launched at 9.30 pm on ZEE TV – Phir Subah Hogi. It replaced Ram Milaye Jodi. And it has got decent opening of 2.2. The show really seems promising. Let’s see does it turn out to be a lucky mascot for Zee or not!

That’s it for this week. Stay tuned @ iDubba for more!

[TRP Talks] 18 April IPL ka Jhatka Laga re Laga..!!!!

Television shows TRP (this week) TRP (last week)
Diya aur Baati hum (Star Plus) 4.5 4.6
Saath Nibhana Saathiya (Star Plus) 3.6 3.7
Ek Hazaro Mein Meri Behna Hai (Star Plus) 3.3 3.4
Balika Vadhu (Colors) 3.1 3.6
Yeh Rishta Kya Kehlata Hai (Star Plus) 2.8 3.4
Mann Ki Awaaz Pratigya (Star Plus) 2.8 3.3
Is Pyaar Ko Kya Naam Doon(Star Plus)

Pavitra Rishta (Zee TV)

3.0

3.1

3.3

3.2

Parichay (Colors) 2.9 3.1
Sasural Simar Ka (Colors) 2.7 3.1
Uttaran (Colors) 2.6 2.9
Taarak Mehta Ka Ooltah Chashma(Sab TV)

Punar Vivah (Zee TV)

2.6

2.2

2.9

2.6

Bade Acche Laggte Hai (Sony TV) 2.0 2.4
Sasural Genda Phool (Star Plus) 2.2 2.1
Na bole Na Tum Na Maine Kuch Kaha (Colors) 1.9 2.0
Parvaarish- Kuchh Khatte Kuchh Meethi (Sony TV) 1.7 1.7
Veer Shivaji (Colors) 1.5 1.7
Chal Sheh Aur Maat (Colors) 1.5 1.5

Sony Max GRPs are 341 (259). This is an Uber cool hike!

IPL TRPs:

  1. DLF IPL- MI/RR Mumbai Match: 5.26 (RANK 1)
  2. DLF IPL- DC/MI Visakhapatnam Match: 5.20 (RANK 2)
  3. DLF IPL- CSK/PWI Pune Match: 5.14 (RANK 3)
  4. DLF IPL- CSK/DD Delhi Match: 4.55 (RANK 4)
  5. DLF IPL- PWI/KP Pune Match: 4.35 (RANK 5)

All thanks to IPL 5, numbers ko aur gira diya..!!! Yeh toh shuruat hai bhaiyyaa… aage aage dekho hota hai kyaa..??? Set Max has gone up with 82 points in GRPs. It is THE number 1 channel currently. 2 weeks down the IPL and Set Max has risen. I wonder what will happen when the quarter finals, semi-finals and finals will be aired!

Diya Aur Baati Hum rules the TRP chart this week also, followed by Saathiya and Ek Hazaron Mein Meri Behena Hai. As IPL ratings have been higher this week, it has clearly reflected the decline in GEC’s ratings. All shows have gone down. A few of them have negligible increase of 0.1 like Dekha Ek Khwab, Sasural Genda Phool and Adaalat. But this hardly makes any difference as they are not in top 5 shows. On Sony TV, all shows have maintained their last week’s ratings except Bade Acche Laggte Hain. It has declined from 2.4 to 2.0. In 10.30 pm slot, all shows have declined. It is definitely the IPL asar. Because 10.30-11.00 pm is the last pick time for IPL matches! Yeh toh hona he tha. And, Set max is airing BALH promos between IPL matches, still it’s ratings are not improving!

On the other hand, CID and Crime Patrol have also declined. All thanks to IPL.

CID: Fri – 3.0 (3.4), Sat – 3.2 (4.4)

Crime Patrol: Fri – 2.4 (3.1), Sat – 3.1 (4.1)

Adaalat: 1.9 (1.8)

Writers and Production houses are striving to increase/maintain their ratings. But it seems it’s just not working in their favor. I hope, they do not lose hope; and show something really interesting to keep the audiences glued to their channels.

In GECs, Star Plus still rules at number 1 position followed by Sony TV, Zee TV and Colors. There is a tough competition for the second position. Every week it keeps on shuffling. But this week, Sony has managed its number 2 position same as last week.

That’s it for this week! Next week let’s see what jumbling these numbers do! Till then, keep watching your favorite shows and keep supporting your favorite teams at IPL. Stay tuned for more on idubba.com, Say Om Cricketay Namah.

[Note: We have not yet received TRPs of individual IPL matches. Will update the blog if we receive it.]

Filmmakers are no longer afraid of IPL!!

Sounds strange, right? You might have seen Bollywood all over the IPL Opening Ceremony, so why are we talking about Filmmakers vs IPL? Well, IPL started from Wednesday April 4 and runs till May 27 – With nine teams and 76 games across 12 locations. So will Bollywood manage to get attention of the audience during this period? Well only time will say who wins this Summer Slam?

From the last few seasons of IPL, Bollywood has really a tough time in the summers. Considering IPL as a threat, filmmakers had either postponed/preponed their films or preferred not to release in that period. Not only small films even the big budgeted or the big star cast or the heavily anticipated films opted to stay away from IPL. However the scene is not same any more. 2012 will see maximum releases in these 2 months.

Following is the list of movies that are all set to catch your attention and might make you skip some of the IPL Action:

– Sajid Nadiadwala’s ‘Housefull2‘ (April 6)

– Actor John Abraham’s maiden home production ‘Vicky Donor‘ (April 20)

– Viacom 18 Motion Pictures’ ‘Bittoo Boss‘ (April 20)

– Vidhu Vinod Chopra’s ‘Ferrai Ki Sawari‘ (April 27)

– Priyadarshan’s action-thriller ‘Tezz‘ (April 27)

– Emraan Hashmi-starrer ‘Jannat 2‘ (May 4)

– Karisma Kapoor’s comeback film ‘Dangerous Ishq‘ (May 11)

– Yash Raj Films ‘Ishaqzaade‘ (May 18)

– And finally Ram Gopal Varma’s ‘Department‘ (May 18)

Here are some analysis of the movies that were released during the previous seasons of IPL :  

During the first three IPL seasons Bollywood was hit hard  and year 2008 saw the release of big films like Tashan, Bhoothnath and Jannat . However Jannat was the only movie that was successful. And in 2009 Bollywood did not have any big releases. But in 2010 there were enough releases but it was only Balaji Motion Pictures Love Sex Aur Dhokha (LSD) that emerged successful.  However, the fourth season of IPL and year 2011 saw a turnaround for Bollywood. The filmmakers dared to take on IPL and films like F.A.L.T.U, Dum Marro Dum, Shor in the City,  Ragini MMS,  Haunted 3D did some good business.

So who will be the real winner? Are filmmakers now ready to overcome the fear of IPL? Or will IPL 5 make a dent at the Box Office? In short it’s a double Dhamaka during the summer vacation season for all. Do let us know your views about this unique competition.