Satyamev Jayate’s TRPs falling flat; Aamir Khan not bothered!

While Amir Khan discusses global topics with the audience …we will like to discuss him and his show Satyamev Jayate with our audience. Satyamev Jayate means Truth always triumphs but sadly TRPS are not telling the same story.

While Star reports a historic reach of 37.4 crore people over the first 4 episodes aired in India. This when extrapolated to All India Universe, as per industry conversions, means that the show has reached out to 37.4 crore Indians since its launch – that is 1 in every 3 Indians have watched Satyamev Jayate.

But then why is the show stepping down the ladder of Television Rating Points (TRP)? Airing on nine channels (Star Plus, Star Pravah, Star Jalsha, Star World, Star Utsav, Star Vijay, Asianet, ETV Telegu and Doordarshan) the shows depreciates. The Channel and Advertisers are disappointed with the gradual degradation as they expected Aamir’s TV debut to give a tough fight to Amitabh Bachchan’s Kaun Banega Crorepati and mint a whole lot of money.

Aamir though is not taken aback with such responses. In an interview with a leading daily, Aamir said:

“I am very clear that our viewer ship is the highest ever. I don’t know what the advertisers do but I will tell you one thing. The reason I am not bothered about TRPs is because TRP number is given by just 7,000 boxes. And how 7000 boxes going to tell me what India is watching. TRP is very different from viewership. And I am bothered about viewer ship; I am concerned about it, not the TRPs.”

Mr. Perfectionist said that he is happy with people’s reactions and the show’s response is like dream come true. He said:

The show aims at awakening commoners and to change their thoughts. In fact, in a large number of issues… what is required is a change in attitude. For example, all of us are surrounded by this patriarchal kind of thinking. Now politicians can hardly change that. The feeling that people have… of not wanting a girl child… that is a feeling. So we are looking to provoke people to look inward, rather than outward.”

He wanted people to discuss debate and have an insight of what is happening around them; and shall we say the Show’s host is having his say as the show itself is one of the very few individual events (media or otherwise) to trend on Twitter every weekend with such high levels of conversation both in India and globally. The show has reached over 50 crore impressions in the online space. Satyamev Jayate crossed a million fans on Facebook, making it the fastest online fan community build up for a show on Indian Television.

Yes, it is different from an average reality show but not in terms of Drama. There has been a controversy that voices the positives and the negatives of the show. On one hand the doctors opposed the question that was raised towards their profession during the medical malpractice episode. On the other hand the Facebook fans are dishing out support messages for the show and their hero Aamir Khan. In fact the promotional activities keeps the drama quotient high as all through the week an Advert by Aamir himself hints about the next episode but does not disclose it till Sunday maintaining the suspense and excitement. Don’t forget the ice breaking music session at the end of every episode. So, the show lacks no Drama what so ever and it gives your goose bumps a trigger because it shows reality out and out but somehow the TRPs aren’t doing the same for the advertisers.

So, what should the Channel tell Sataymev Jayate’s team to bring in for TRPs?

Should you really care about 2% of TV viewing audience?

Let’s start with the tweet which triggered this post:

Sneha Rajani ‏ @SnehaRajani

Do people on Twitter realise that they represent less than 2% of the TV viewing audience in our country?

When it comes from Senior Executive Vice President and Business Head of popular TV channel, it got to have some weight. Well you might not care about “this” 2% of TV viewing audience (which turns out to be a whopping 8 million) as this does not affect your TRPs “yet”. But just to bring out this question today- Don’t you think this is anyway a subset of existing TV viewing audience? Also it is probably the only audience with a face and platform to reach out to you?

So what’s the real story behind all of this?

The show “Bade Acche Laggte Hain” till now (it’s been a year) offered an outstanding storyline and audience loved how this couple who got married and fell in love with each other and their consummation sequence. Not only that, there were such awesome episodes and most cherishing scenes of Ram and Sakshi, which one can keep on watching a million times. Even their phone-cut scenes were shot so beautifully, one could easily feel their happiness as well as sadness. The show had such interesting charm and was in top 10 shows for first few months. Bade Acche Laggte Hain is definitely ‘the-most-talked about’ show on social media (a rare feat in India). Everyone must not be watching it, but they all know about it. The freshness of the show was something that kept audiences glued to the show.

But, unfortunately, these days, fans feel, that the show has lost its charm and its original storyline. Not only the fans, but even the Director of the show felt the same; when she tweeted to a fan

sangieta rao ‏ @sangieta3

@heartrider_anu. I can only say u all were thr wid us in our good time… Hope u stay wid us now, as this phase shall too pass..

This is because the current track is sort of a separation of the lead couple. The loyal fans do not want to see the separation track and instead want to watch how the couple faces challenges of their life ‘together’. They surely do not wish to watch the same K-soapy stuff which is like ‘been there, done that’ sort of a thing for them!

rajalaxmi sahu ‏ @rajsah1982

@PositiveMe2 @sangieta3 Why d shows are being made? for fans and viewers?then it shd go in way we expect it.cut the crap pls, dnt ruin BALH

 Tullika ‏ @tullikarastogi

@PositiveMe2 people are suffering from heart attacks sadness syndrome please bring Ram and Priya together and bring love strong moments

 Priyanka Kannan ‏ @Kannan_Priyanka

@ramkapoor1973 @PositiveMe2 @sangieta3 The way the story is progresing – both the viewer interest n TRP wil DIP! 0-out of box thinking..SAD!

Also there is news about a leap happening in Bade Acche Laggte Hain. Just one article somewhere and FANS go BOOOM! The outrage has no END! They just do NOT wish to watch the leap. Few fans have gone to the extent of saying “we will stop watching the show if there is a leap”. This is insane! But that shows how strongly and emotionally fans are attached to the show and they do not like it being ruined in such a worse way. There is a petition which fans have created and have been broadcasting it to other fans, asking them to sign it if they don’t wish to see a leap in the a show:

@kogupta#noleapinBALH, show is too unique to be thrown into leap fest already. We want a happy pregnancy track with cute RaYa moments!!

Bade Ache Lagte Hain ‏ @BadeAchche_RKR

With rumors of 4 year leap coming up in the show, we have created a petition to let the creatives know that the…

So you have a got a fair bit of idea now, this in all probability looks like the first case where fans have taken the show-makers of a channel by storm (In India). Show makers are forced to reply to fans and since they cannot take the decision of changing their story-line based on few “thousand” tweets, they have gone defensive. Importantly, the show’s TRPs are not low and hovering around 2.4-2.6, which might be holding the makers to listen to this “2%” of TV audience.

Since people on Twitter might also get influenced by peers, we thought of taking neutral views of our audience at iDubba regarding the same issue. (In just one day we were able to register more than 150 reactions) Here are the results-


Q1. Do you feel Bade Achhe Laggte Hain has lost its content quality?
Yes-
58% (50)
No- 30% (26)
Maybe- 12% (10)

Q2. Do you think there should be a LEAP in the show?
Yes- 53% (46)
No- 42% (36)
I don’t know- 5% (4)

Surprisingly the results here indicate people would like to see a leap as it might give them some new content.

Here are some of the reactions from our users:

“It should continue like the way it had started, all lovey lovey.. no vamps/villaneous roles… should end off in another 20 episodes.. then maybe season 2 could start :)”

“They shud put some sensible plots in the shows n make RAM(the lead character) some head to think n see the truth….how can the lead character be so dumb….”

“Coolest show ever watched on tv u could add some funny stuff to have a good laugh with family. missing the sense of humor of the story writer “

“Show has totally gone boring. If nothing changes for good in next few episodes, I ll quit watching it. Make it something exciting. Like death of any characters or intro of new chars.”

Conclusion:

So as we can see the reactions about the show are mixed but one thing is clear- viewers believe the show has lost its original charm and quality and they want it to be back on track (which even show’s Director agreed to). Put aside TRPs, with platforms like Twitter and iDubba, TV viewers get a chance to make their voices heard. Whether some actions are taken or not is a completely different thing as it requires the involvement of various other stakeholders for same. But we believe that very soon show makers will consider including “qualitative” data too instead of just “quantitative” data while deciding the path of a show. In U.S. for example Nielson found out that TRPs of shows are in accordance with various social TV conversation analyzers like Trendrr TV. Which means you can NO longer leave people’s voices unheard. With internet users growing by leaps and bounds (in India) th3 trend is only going to get strong – from 2% to 20%, could you afford to neglect these viewers then??


What to expect from upcoming second episode of Satyamev Jayate?

Satyamev Jayate – Truth Alone Prevails” premiered on Star Plus last Sunday at the time slot of 11 AM. As Aamir Khan – ‘The Star’, thought it will be cool to have the show telecasted in the same slot as the epic Mahabharta or Ramayana. Well the show debuted and created strong ripple among the masses who watched the show in full anticipation as Aamir had created this whole mystery around the show with promos being aired on every Star Network’s channel and online. I am sure Amir Khan must be thanking his stars as he received massively encouraging feedback from all the sections of the society, media, celebrities and others on social networking websites like Facebook, Twitter, blogging websites etc.

Here is a short synopsis of first episode of Satyamev Jayate

The first episode was based on female foeticide, a inhuman act which is practiced in many parts of the country even as we speak. The show had some shocking revelations about female foeticide and that it is a bigger problem in urban educated sections of society. The show had 3 stories that were shocking but did hit the hearts, and that was evident by the reactions of the audience in the studios. You can read the rest here on one of our previous blogs: “Dil par lagegi to baat banegi” Satyamev Jayate 1st episode reviews and reactions

So what our audience can we expect from the next episode of Satyamev Jayate?

As the first episode spoke and discussed about one of the major evil social issues that our country and society is facing, so it is obvious to assume that the upcoming episode will have some or the other social issues as well. The first show and issue was really intriguing and kept the audience hooked with their tears in eyes. So as expected ‘The Perfectionist’ – Amir has already set the bar and the audience will look forward to more from the coming episodes. Well the show had everything you need to make it a success in today’s television scenario where every show (drama or reality) is fighting for TRPs. It has the reality of our life, strong emotional quotient, some really hard hitting facts (which left everyone bewildered) and obviously a pretty star face – Aamir Khan. Undoubtedly Aamir Khan did justice to a strong host and kept the show alive without any dull moments.

The next episodes might portray other really negative issues that our government has not been able to do anything about: “Child Sexual Abuse” or may be “The plight of women’s safety in India with alarmingly raising number of rape and molestation cases”. There is something else that might take the show maker’s attention; “Child Labor and its deadly impact on the upliftment of our country” or “The stark reality behind Indian farmers attempting suicide”.

Here is a tweet from one of iDubba fans that might confirm the next episode’s theme –

Whatever may be the next social issue to be addressed or as the social media is upbeat about Amir keeping the secret and excitement for next episode intact; one thing is sure that nobody can be certain of the effective action coming out via this show. It might force us to see the real state of our country and its people but the important thing is that it should be able to bring a change.

As Amir Khan says in one of the promos of the show: “Sirf hungama khada karna mera maksad nahi, meri koshish hai ki ye soorat badalni chahiye; meri seene me nahi to tere seene me sahi, ho kahi bhi aag lekin aag jalni chahiye“. So will we be able bring a change whether in female foeticide or any other issue that will be addressed in upcoming episodes?

Do you think that “Satyamev Jayate” can bring the change; the revolution?

Is ‘Bade Ache Lagte Hain’ heading for a leap?

#BALH, yes this is a very famous hash tag that is all over Twitter. And this Hash tag has been very active since couple of days, for some strange reasons. There have been some reports that ‘Bade Ache Lagte Hain’ is heading for a leap! This news has spread over the Internet like a wild fire, and the audience has been very reactive on Twitter about this news. But why are the fans so worried about the Leap? Have they forgotten that this is the Strategy that Balaji Telefilms has been using for most of its popular shows?

Here is a small view what people are talking on twitter:

So what is the reason for the Leap and how long will this leap be?

There are some reports that the creative team is planning 4-5 years leap in the show. As there is a tension been created between Ram and Priya’s relationship and soon this will lead to separation. And after the leap, Saakshi Tanwar a.k.a Priya will have a kid whose demeanor will resemble Ram Kapoor. So are you impressed by the story? Will #BALH again trend on Twitter (For the right reasons)?

Not long ago Ram Kapoor and Sakshi Tanwar were shown making love for the entire episode — caressing each other and kissing twice. Sony TV had been airing steamy promos of this episode before they actually aired the episode and gave a shock to the ‘regular’ people, and by regular I mean family who sit together to watch something sensible and definitely less controversial. Many of you might not agree with us and call us hypocrites for not accepting something which is so natural. You can check out our previous blog on this particular episode Indian TV Screen coming off age – Really?” 

As mentioned earlier that this is not the first time that Ekta Kapoor has used the “Leap” factor in her shows. Kahani Ghar Ghar Ki, one of the most popular prime time soaps on television, had taken an 18-year leap, following in the footsteps of Kyunki Saas Bhi Kabhi Bahu Thi (20-year leap) and Kasauti Zindagi Ki (8 yrs leap). Interesting, right? Generation Leaps seem to come back as the norm on television. So does that mean that weekly and daily shows will again go for “fast forward” leap in a bid to keep the audience interest alive?

Do let us know your views on this “Leap” factor! Also will the audience be able to help #BLAH trend on Twitter? 😉 

Happy leaping 😉 and Happy Viewing.

Taare Zameen Par on TV, sparks off thousands of tweets [Trending]

Today was one of the moment every Social TV website waits for-

“Thousands of people tweeting about a Movie being telecast on TV”

Here is the thing-

The Movie “Taare Zameen Par” was showing on Zee TV from 12:00 PM to 3:30 PM. And we soon started receiving tweets about it- 

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And soon after Twitter-verse started tweeting about the movie being telecast, about their favorite scene from the movie and whether it deserved Oscar or not. This triggered off thousands of Tweets and “Taare Zameen par” started trending on Twitter-

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This has happened for the first time in India (apart from IPL matches and other Cricket matches) that a running program on TV has started to trend.

Here are some of the Tweets-

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This indicates that Indians have now started watching and talking about TV programs simultaneously. I’m also very sure that this will show a TRP jump for Taare Zameen par movie. Let’s wait and watch! But overall, a happy day at iDubba’s office 🙂

Amitabh Bachchan’s tweet confirms Kaun Banega Crorepati (new season) to air by August

The television audience is fortunate to hear the following words again “Lock Kiya Jaye”  “Sure, Confident” “computerji”. Yes you guessed it right, Big B is back and this time all set to Host the 6th Season of Kaun Banega Crorepati (KBC). There were reports that he might not host the sixth edition of the reality game show, but thanks to Twitter, Mr Bachchan tweeted “Off for a meet with Sony for next KBC…planning, operation, execution….will keep you informed on its (KBC’s) broadcast and other details”.

As you all know Mr Bachchan is super active on Twitter and always manages to keep his fans posted about news and his views on various topics. No matter what Mr Bachchan does it’s a news and this time he managed to relive the KBC Moments via Twitter. Following are some of his tweets related to this news.

“KBC: 22 million people tuned in to the opening episode .. Continued to be watched by over 120 million through the 56 episodes!! KBC: 16.5 crores prize money won, at an average of 12.5 lakhs per contestant on HOT SEAT… and.. 7.4 crore entries for GBJJ ..!!

“GBJJ: Ghar Baithe Jeeto Jackpot! Phone in on show, get right answer to a question, can win 1 – 2 – 3 lakhs at times!!”

These stats does show what a mass hysteria was created by this show. The show was first aired in 2000,  and was hosted by Big B. This was his first appearance on small screen. And soon the show became a huge hit as Big B hosted first and second seasons.  And guess what, following this, Shah Rukh Khan was soon seen in as the host for the third season. But thanks to the low TRP’s Big B soon returned to anchor the fourth season of the show. But this time it was was aired on Sony Entertainment Television. He did not stop there, and was also seen in the 5th Season.

Following is the illustrious list of the winners till the 5th season:

– Harshvardhan Nawathe – 1st winner of KBC in 2000

– Ravi Saini – Winner of  KBC Junior  1 Crore (Children under 14)

– Vijay and Arundhati Raul – Winner of KBC Jodi  1 Crore in 2001

– Brajesh Dubey – Winner of KBC 2 leaving with  1 Crore when the top prize was  2 Crore

– Rahat Taslim – Winner of  1 crore in Season 4 from Jharkhand

– Sushil Kumar – Winner of  5 Crore in Season 5 from Bihar. He is the first contestant who has won the full jackpot in KBC series

– Anil Kumar Sinha – Winner of  1 Crore in Season 5 from Bihar

Now that it is confirmed that Season 6 will be blessed with the presence of Mr Amitabh Bachchan, do you think that KBC might have some new twists? Will there be new dialogues and “computerji” might be replaced by iPad 😉 Sounds strange… right… Well you never know what’s in store for the 6th Season. Well you might want to know when Big B will start the show… So here you go 😉

Do send in your views about the show and your favourite moments related to the show.

“Lock Kiya Jaye”

 Happy Viewing

Indian TV Screen coming off age – Really?

Were you ready to watch your first ever lip lock scene on Indian Television? Honestly I wasn’t, may be because I was watching it with family. Also it wasn’t just a lip lock but almost a 20 minute ‘love making’ scene which was way too bolder for Indian audience. Yes we are talking about the much hyped “love making” scene between Ram Kapoor and Sakshi Tanwar, the lead pair on a popular soap ‘Bade Ache Lagte Hain’ currently aired on Sony Entertainment television.

Sony tv had been airing steamy promos of this episode since last 2 weeks before they actually aired the episode and gave a shock to the ‘regular’ people, and by regular I mean family who sit together to watch something sensible and definitely less controversial. Many of you might not agree with us and call us hypocrites for not accepting something which is so natural. However I would definitely want to ask this question to our loyal audience that was it really necessary to show the on screen couple consummate their wedding by showing what actually happens between two people when they have sex. And that too with complete 20 minutes (that is whole one episode minus the advertisements) coverage just to show that how happily they accomplished their marital relationship. What are the channel’s producers exactly trying to prove here?

We really believe in progressing and strongly believe that Indian television is certainly coming off age breaking the shackles of monotonous soap opera concepts with same old saas-bahu sagas. But there are many other sane ways to do it rather than showing something on tv which puts you in an embarrassing situation in front of people with whom you watch it.

I have nothing against the show and definitely want to mention it that I follow the show ardently because of the freshness it brought from the usual soap operas of Indian television. Also I am not condemning the idea of showing ‘love making’ between the on screen couple, in fact I agree that it was the requirement of script and the show to take a major turn now. But what I am trying to prove here is that it could have been portrayed in a way which was more aesthetically comfortable for the audience.

As soon as the episode was over the next thing we knew was that the lead couple Ram and Sakshi were trending on the social networking site ‘twitter’. Mostly made jokes about the weight issues of Ram Kapoor which is more disheartening to see. Many poked fun asking for the link for the video of ‘Ram and Sakshi having sex’. Do we really need all this cheap drama or a good show which was admired anyway before this over hyped scene?

We will leave you with this thought and would definitely love to know your opinion about the same.