The Morpheus- important piece to solve Indian Startup puzzle!

What stops you from starting up? Is it the lack of courage or the guidance or the seed capital or the combination of all? Indian startup ecosystem is seeing quite a lot of activities in various fronts- All top colleges run entrepreneurial seminars, B-Plan competitions, e-summits to allow potential startups connect to right startups/investors/mentors, there are websites with loads of free resources and also many groups like Headstart, Proto and Startup Saturdays. But after a particular stage (even after getting recognized in these events) startups get stuck! The main issue remains that of taking the risk, and that usually doesn’t happen because many of the VCs and Investors don’t show enough confidence in these startups. Investors have their own limitations but startups start thinking that their idea is not worthy enough and they quit without giving their 100% to their dream.

This is where The Morpheus is trying to come into picture. They have a 4 months intense Business Accelerator Program (BAP) where they guide startups and also invest a small but critical amount of 5 lacs per startup. Every year they call for applications from potential new companies and then choose the portfolio based on their business insights and startup’s abilities.

We have personally worked with them as friends of Morpheus and have received some real good help. Be it getting connected to right people, or asking them to review our website/services or getting help in other things like office setup, project management, social media marketing etc. They have been on their toes to help startups like us. And their enthusiasm and support keeps us going on this tough and mystic path.

If you think you’re a startup facing the issues described above, you can apply to be in “The Morpheus” portfolio here.

My Article on Economic Times on Startup tips

My article on Startups was published by Economic Times (Delhi/Mumbai and Bangalore) Friday edition. Here are my 10 tips on starting up without QUITTING YOUR JOB”

Do let me know your thoughts on this :). To read a detailed version of this article visit my Startup Lessons page.

Startup Review: Amulyam gives instant mobile recharge while you surf your favorite sites


Yesterday, I got this guest invitation from one of my friends asking me to join I decided to give it a look and it was worth penning down at iDubba’s startup post. Here is what I thought about the website

Basically all affiliate marketing websites work on the premise of affiliation between “advertisers / clients” and “publishers / affiliates” who help advertisers getting a better ROI on their marketing budget as against normal SEM. Usually during all this process the main link i.e. the end user is left with no direct benefit. This is where Amulyam got my attention-

“Amulyam actually pays end user (consumer) instant rewards in terms of quick pre-paid recharge (on all major mobile carriers) and Movie tickets, when they register/buy stuff on any of Amulyam’s affiliated websites”

As Amulyam’s founder Mr. Viay puts it-

“joining social networking websites, matrimony sites, buying train or bus or flight tickets, applying for an internet connection, loan, credit card… etc are all the most common things we do on the web. Consumers make money to website owners and online ad networks when they do any of these things on the web. Traditionally, consumers don’t gain anything except the required service or product when they do these common things on the web.

For the first time in India, came up with an instant incentive marketing model that gives prepaid mobile recharge and movie tickets for free to it’s users for doing what they already do online – joining websites, matrimony sites, buying flight or train or bus tickets, applying for DTH, internet connection, loan, insurance…etc.”

Unlike the already available websites in the market which promise to pay 25 paisa for receiving ads on mobile or email and give a cheque when user earnings reach 300 Rs, amulyam gives it’s users free prepaid mobile recharge and movie tickets instantly for all the real things like registrations or buying something that it’s users do on it’s sponsor’s websites.  Mobile recharge is instant and without any hassles, I used my Rs. 50 credit with ease :).

Amulyam’s technology accurately identifies the registration or sale that is generated through amulyam on it’s sponsors website and immediately sends an email and SMS to the user informing about the incentive money filled in amulyam wallet which can be used to get prepaid mobile recharge for amounts as low as 10Rs and multiples of 10Rs up to100 Rs.  Currently, prepaid mobile recharge service is available for operators- airtel, reliance, tata indicom, idea, aircel, loop, bsnl, virgin and vodafone. Movie ticket booking service is currently not available and it will be live soon.

Inviting friends to amulyam gives it’s users 20% commission of what their friends make when they join and complete the fist offer. It helps amulyam users to get more free prepaid mobile recharge or movie tickets even when their friends register on websites, buys train tickets or flight tickets..etc.

Using amulyam’s the smartest instant incentive model, advertisers get the sales or registrations that they need and users can instantly get benefit in the form of free prepaid mobile recharge or movie tickets.

Spending few minutes on amulyam before registering or purchasing something from any website looks worth for consumer’s time and effort.

Kudos to Vijay and his team! Let’s hope they would serve us with amazing service in near future.

‘Starting up’ -a cool new show on ET Now for Startups!


I’m glad that so many business news channels are coming up these days. With increasing competition the creativity in content is also visible. I accidentally watched this program while I was surfing my idiot box for something useful and AILAA I got that! Just the kind of show which I was looking for.

With increasing number of shows and channels, its like winning a lottery when one is able to find something which he/she is looking for! And that feeling is amazing. OK! now let me tell you about the show ‘Starting Up’-

In the first section, they showcased the final round of Conquest’09 which held at BITS, Pilani sometime back. There was also a short interview with founder of the winning team ‘Alchemy’ [I dont remember exactly if that was the name of the winning team :)]. In another section they featured CIIE i.e. Centre for Innovation, Incubation and Entrepreneurship of IIM Ahemedabad. They told in every detail about the incubation center and its initiatives and also the link where we can apply for incubation, if one is interested.

After that came a very interesting section, ’empresario’. They featured one design and branding firm which is been run profitably by one person. After he showcased his expertise he was given guidance by Mr. Sanjeev Aggarwal,
Managing Director – Helion Venture Partners (which was really encouraging).

The last section featured another founder from foodaholics who managed to start the business just by using her personal savings of 50k. The section was meant for early stage ventures who are hungry for investments :).

Over all a very likeable and informative show for all the startup enthusiasts. Do enjoy next time it features (Sun at 1:30 PM)!

And yeah, keep looking for updates from iDubba as we have launched as a mini ‘iDubba’ service :). Check it out!

iDubba iVerdict- 3.5 Stars.

iDubba now Blogs for Indian Startups too!


Here is a great news for all iDubba fans- iDubba will also Blog for Indian Startups from now onwards!

After analyzing the traffic, major portion of which was coming through sites related to startups we thought of jumping into this category too!

Since we ourselves are a startup and our team includes only first generation entrepreneurs, we thought of this addition as a logical step.

We will put here a combination of: Startup reviews,Startup updates, investment news and other resources, links and updates which will help startup enthusiasts in taking that crucial leap, forward.

So all startup enthusiasts and founders of startups, you can subscribe our newsletter to get these latest updates!

Your feedback is also important. Please use the comment section freely to let us know your views about iDubba’s Blog.


iDubba Team.