Michael Jackson's demise brings some uncalled good news for Hit 95 FM

Well everyone in this world is shocked hearing this news. Michael’s death brings an end to the era of music he started. Everyone is sad at the news and so do the people at Hit 95 FM. Sometime back they started ‘Michael Jackson This Is It Challenge’ with IDEA in which they are planning to choose a Michael fan who can sing like the legend. After the recent demise of the legend himself they have changed the name of the show to ‘The Tribute Concert’.

Suddenly after this sad news they have urged fans across Delhi to pay tribute to Michael jackson. They are playing Michael’s music most of the time to attract audience and on-show calls with them make it more emotional. This has given an uncalled exposure to the show without any additional marketing. They took just one step to help attract audience (change of show title).

The ‘IDEA Michael Jackson –The Tribute Concert’ will happen with the 5 finalists at the Central Mall Gurgaon on this Sunday.

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Michael Jackson’s demise brings some uncalled good news for Hit 95 FM

Well everyone in this world is shocked hearing this news. Michael’s death brings an end to the era of music he started. Everyone is sad at the news and so do the people at Hit 95 FM. Sometime back they started ‘Michael Jackson This Is It Challenge’ with IDEA in which they are planning to choose a Michael fan who can sing like the legend. After the recent demise of the legend himself they have changed the name of the show to ‘The Tribute Concert’.

Suddenly after this sad news they have urged fans across Delhi to pay tribute to Michael jackson. They are playing Michael’s music most of the time to attract audience and on-show calls with them make it more emotional. This has given an uncalled exposure to the show without any additional marketing. They took just one step to help attract audience (change of show title).

The ‘IDEA Michael Jackson –The Tribute Concert’ will happen with the 5 finalists at the Central Mall Gurgaon on this Sunday.

Get ready for 22 new TV Channels. How many are too many?

In a recent development I&B has given approval to 22 new channels for uplinking and downlinking. Well, as per estimates made by Reuters during early 2008 there would be 700 Channels in India by the end of 2009. But for past some time due to market depression, no new Channels were coming up and hence the total number was kind of fixed at 350 odd channels.

This news that I&B has given 22 new Channels permission to operate in India. This includes channels from Fox (India) group, TV 18 Group, Krishnaswamy Associates Media Rennaissance, Information TV, Kalaignar TV etc etc. While TV 18 looks for the extension of its business Channel CNBC in local languages, Fox is looking for expansion of its Nat Geo channels in adventure and Music.

This again leads to the same discussion. How many channels are enough to engage you? The genres are more or less the same- general entertainment, sports, music, movies,knowledge, reality,news, business etc. The only distintive factor remains is content. But the challenge for these many channels is to make user watch them in the first place. Marketing expenditures are huge and majority of existing channels are already facing losses (at least in short term). But only basis that the Advertisement spending is huge over this medium ($4.4 Billion, Industry estimates) and is expected to grow in near future, makes this industry lucrative enough for the new broadcasters.

But what about TV Viewers, do they care enough? Well it seems that they do. For whatever the reason, TV is the most used entertainment gadget among people even today. They do care but the problems for them are increasing with increasing number of channels. Time should come when they should know what Channels to subscribe and what not. Which channels and shows to watch and what to miss. Will there be a time when this could happen. Well, hold your breaths, iDubba is on its way!

Did Jazz become so serious with its Ad?

Everyone was looking forward to “Jazz”. Me too. Honda Cars have always been about style and trust. And when it was announced that they will bring their Hatchback to India everyone got excited. Jazz is cool no doubt but the price tag is way too hefty (sorry for repeating. I know its a cliche now..). Anyways keeping all this thing in mind I watched the Jazz Ad. They have tried so many things with the Ad to make consumer understand that their Car is worth buying. But does the Ad helps? Lets analyze more–

There are 3 major things in the Ad to look for (yeah too many for a minute commercial ;-)..). One is the Cactus Plant (with a flower), other is the bubble (bursting out from every Car passed through) and last is the message that Cars bursting are from different Segments (SUVs, Hatchbacks etc). And to confuse you more the Ad ends with the Tagline “Why so serious?”.

Perhaps they tried to say so many things, but at the end they knew that only Youngsters are gonna go for it. Hence came the Tagline. But still you need to analyze these minute details to understand the Ad a little. Details such as- The man taking Cactus for her girlfriend (something casually done to impress her :-)), The bubbled car are of various different models (SUVs, Sedans and all) and at the end the bubbles (they send a message which I coudn’t get ;-)).

Whether I got the Ad or not, I’m not sure whether there is a niche market segment for Jazz. Let’s wait and watch.

What do you think about the Ad? Have a look at the Ad.

Restless Star Plus finally regains No.1 Spot

It seemed that it will happen. sooner or later. And this week finally Star Plus was back to the no. 1 spot in Hindi GEC (acc to TAM Media Research).
We saw a series of initiatives from Star to make this happen and thanks to Colors as it made Star rethink about their generation long Saas Bahu sagas it was running for about a decade :-D!
But it looked that Star learned the lessons fast. Instead of trying to make old things work, it immediately switched gears to what new generation was looking for. Here is the GRP wise rankings for some of the Channels.
1. Star Plus- 266 GRPs.
2. Colors- 232 GRPs.
3. Zee TV- 221 GRPs.
4. NDTV Imagine- 104 GRPs.
5. Sony- 82 GRPs.
6. Sab TV- 66 GRPs.

Some interesting points to make out here is definitely Sony’s declining graph and Sab TV’s commanding position just on the basis of Comedy. Also Real TV’s abysmal performance with just 1% market share is something to talk about. If Sub is only about Comedy, Real’s approach (only Reality) looked refreshing. But this again makes a point “Content is King”. No matter how you market yourself, people these days have loads of choices to switch to if you don’t show them engaging enough content.

Cross culture Branding- In.com says "Seedhi Baat In, Bakwaas Out"

These days we are seeing some of the very creative works in Indian Media Space. Be it the Zoozoo ads or this recent brand strengthening exercise by In.com, we can see innovations happening from every corner.
When I checked this out I was startled. “Seedhi Baat In and Bakwaas Out” seems so logical yet so fresh, funny and cool.
From In.com’s side its a great value add as Sprite clearly focuses on youth and has a strong one liner associated with it. People who are already a fan of Sprite are gonna love this.
Sprite (from Coke’s Stable) may have earned some bad name when it wrongly choose to advertise with Kolkata Knight Riders, as that team was as Bakwaas as it can get :-D. But this time its a Win-Win situation for both of them, as in.com is network 18’s most successful online initiatives till date.
I can only say hats off to “Madison Media Infinity” for coming up with this brilliant idea.

Cross culture Branding- In.com says “Seedhi Baat In, Bakwaas Out”

These days we are seeing some of the very creative works in Indian Media Space. Be it the Zoozoo ads or this recent brand strengthening exercise by In.com, we can see innovations happening from every corner.
When I checked this out I was startled. “Seedhi Baat In and Bakwaas Out” seems so logical yet so fresh, funny and cool.
From In.com’s side its a great value add as Sprite clearly focuses on youth and has a strong one liner associated with it. People who are already a fan of Sprite are gonna love this.
Sprite (from Coke’s Stable) may have earned some bad name when it wrongly choose to advertise with Kolkata Knight Riders, as that team was as Bakwaas as it can get :-D. But this time its a Win-Win situation for both of them, as in.com is network 18’s most successful online initiatives till date.
I can only say hats off to “Madison Media Infinity” for coming up with this brilliant idea.