Are you bored by Celebrity Endorsements?

Dhoni Selling Engine Oil, Sachin selling Inverters, Virat Kohli selling watches and bikes and so on…The list is endless! As you know there are lot of advertisements that are featuring celebrities and to add to it, they are charging crores for the same. Almost every other product is marketed using celebrities and at times it is gets so confusing that you end up thinking who is promoting what.

The most important thing is that the celebrity should be able to connect with the consumer and in this process celebrities’ credibility also comes into picture. The consumer should have a credible belief that the celebrity would be interested in buying and using the product. But there are also times when celebrities distract attention from the message being conveyed. The best example for this is Katrina Kaif in Slice ad, this ad increases the glam factor but the audience hardly focuses on the product and diverts the entire attention on the actress.

Who can forget advertisements, featuring stars like Tabassum (Prestige pressure cookers), Jalal Agha (Pan Parag), Kapil Dev (Palmolive Shaving Cream) and Sunil Gavaskar (Dinesh Suitings). They were classics and one could easily relate these products with the stars promoting these products. A standard example here is Coke, which, till recently, didn’t use stars at all internationally. But in India it was a first for them. The result was a hit where in we remember Aamir saying “Thanda matlab Coca Cola”.

But there are also times when the product suffers due to the actions, behavior or popularity of a celebrity. Everyone was aware of the fact that Tiger Woods was dropped by Nike as their celebrity brand. And the latest one was Saif Ali Khan with the recent punching episode. So when he says “Have I made it Large” the audience will surely recollect his previous acts (misbehavior). In the recent times the market is flooded with celebrities endorsing many products .

Having a new celebrity every few years doesn’t make sense. Not to forget, today’s consumer is well informed and difficult to impress, and they are only influenced by advertisements that are relevant and provide information. Consumers don’t want to have products pushed at them, even if its from a celebrity. So are you bored by Celebrity Endorsements? Do let us know your favourite brand promoted by a Celebrity 🙂

Happy Buying… oops.. Happy Viewing.

Did Jazz become so serious with its Ad?

Everyone was looking forward to “Jazz”. Me too. Honda Cars have always been about style and trust. And when it was announced that they will bring their Hatchback to India everyone got excited. Jazz is cool no doubt but the price tag is way too hefty (sorry for repeating. I know its a cliche now..). Anyways keeping all this thing in mind I watched the Jazz Ad. They have tried so many things with the Ad to make consumer understand that their Car is worth buying. But does the Ad helps? Lets analyze more–

There are 3 major things in the Ad to look for (yeah too many for a minute commercial ;-)..). One is the Cactus Plant (with a flower), other is the bubble (bursting out from every Car passed through) and last is the message that Cars bursting are from different Segments (SUVs, Hatchbacks etc). And to confuse you more the Ad ends with the Tagline “Why so serious?”.

Perhaps they tried to say so many things, but at the end they knew that only Youngsters are gonna go for it. Hence came the Tagline. But still you need to analyze these minute details to understand the Ad a little. Details such as- The man taking Cactus for her girlfriend (something casually done to impress her :-)), The bubbled car are of various different models (SUVs, Sedans and all) and at the end the bubbles (they send a message which I coudn’t get ;-)).

Whether I got the Ad or not, I’m not sure whether there is a niche market segment for Jazz. Let’s wait and watch.

What do you think about the Ad? Have a look at the Ad.

Cross culture Branding- In.com says “Seedhi Baat In, Bakwaas Out”

These days we are seeing some of the very creative works in Indian Media Space. Be it the Zoozoo ads or this recent brand strengthening exercise by In.com, we can see innovations happening from every corner.
When I checked this out I was startled. “Seedhi Baat In and Bakwaas Out” seems so logical yet so fresh, funny and cool.
From In.com’s side its a great value add as Sprite clearly focuses on youth and has a strong one liner associated with it. People who are already a fan of Sprite are gonna love this.
Sprite (from Coke’s Stable) may have earned some bad name when it wrongly choose to advertise with Kolkata Knight Riders, as that team was as Bakwaas as it can get :-D. But this time its a Win-Win situation for both of them, as in.com is network 18’s most successful online initiatives till date.
I can only say hats off to “Madison Media Infinity” for coming up with this brilliant idea.

Cross culture Branding- In.com says "Seedhi Baat In, Bakwaas Out"

These days we are seeing some of the very creative works in Indian Media Space. Be it the Zoozoo ads or this recent brand strengthening exercise by In.com, we can see innovations happening from every corner.
When I checked this out I was startled. “Seedhi Baat In and Bakwaas Out” seems so logical yet so fresh, funny and cool.
From In.com’s side its a great value add as Sprite clearly focuses on youth and has a strong one liner associated with it. People who are already a fan of Sprite are gonna love this.
Sprite (from Coke’s Stable) may have earned some bad name when it wrongly choose to advertise with Kolkata Knight Riders, as that team was as Bakwaas as it can get :-D. But this time its a Win-Win situation for both of them, as in.com is network 18’s most successful online initiatives till date.
I can only say hats off to “Madison Media Infinity” for coming up with this brilliant idea.

Creative Ad by Vodafone in recession times

It seemed that Vodafone will lose the Hutch touch after removing the ‘PUG’ from the Ad. Afterall it took a lot of effort and time for people to relate Hutch with the Pug, that was a great Brand reckoning technique.

When Vodafone acquired Hutch they spent 100 Crores on Brand transition and awareness. And the best part is they didnt go about it in a hurry. First it was the Pug which was there and communicating the Brand being renamed. Then slowly those Ads were replaced by some creative cartoons, communicating the message subtly but effectively. People slowly started forgetting that there was a cute puppy for Hutch, what they remember now are those beautiful cartoon ads.

I’m writing this because of the recent Ads created by Vodafone for IPL. The cute creatures are really capable of attracting anyone’s attention and more importantly they don’t cost as huge as a live video involving a Pug.

Creativity and Innovation at its best during recession! That’s all I can say.

Watch the Video I like the most–

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