New trick by TV Channels- “We will be back in- 2:00 minutes”

Have you lately seen almost all Movie channels including this small text (just below the logo), as soon as Advertisements start- “We will be back in 2:00 minutes” or “Time remaining: 1:39 minutes”? This trend started with Movie channels but was seen as a latest edition by Star Plus during the telecast of Movie “Rockstar”. As far as I remember UTV Action was the first Channel to introduce this (although this is based on my experience and not a confirmed data) and then almost all channels started showing this. HBO has been doing a similar but not exactly the same thing- “Harry Potter (Or some movie) starts in 1:15 minutes”.

Now I don’t know who actually thought about this idea but this seems to be catching up with everyone. Including this small text as soon as advertisement starts triggers two kinds of behavior

  1. If Ads are less than 2 minutes, viewers become too lazy to switch the channel in fear of missing out the Movie.
  2. If Ads are of larger time period viewers comfortably switch the channel without the fear that they will miss out the movie.

For e.g. in UTV Action the ad slot is around 5-8 minutes but I can easily switch the channel because I know they won’t start the movie before letting me know- “2 minutes to start”.

You might not have noticed but this makes your silly idiotic TV- “interactive“. It’s a very basic form of interaction but none-the-less it’s an interaction. Other intelligent thing movie channels did some time back was including Movie name when the movie is playing.

These small things make TV viewing fun to watch, as it makes us feel important and smart.

As a viewer, do you think this has made you to watch more movies on TV off-lately?

Is the Indian Audience ready for Comedy Central?

Yes the world’s biggest comedy channel – Comedy Central has finally arrived in India. Comedy Central in India is a localised version of Comedy Central which first began in the United States in the 1990s.  And as the name suggests it concentrates solely on comedy. The channel is India’s first 24-hour channel dedicated to English language comedy content. Comedy Central has expanded globally with localized channels in Germany, Hungary, Israel, Italy, Latin America, New Zealand, The Netherlands, Poland, Sweden, United Kingdom / Ireland ,Spain and finally in India. Did you know that On November 15, 1989, Time Warner, owners of HBO, launched The Comedy Channel as the first cable channel devoted exclusively to comedy-based programming?

So what do you think “Is the Indian Audience ready for Comedy Central”? Well it has some of the best Comedy shows and some of the most amazing actors on television.  

So let’s check out some of the shows that the Indian Audience will be able to watch:

Well as they say world has changed and so has the definition of comedy. It is said that the channel will be available in approximately 20 million households across the country at launch and it will be available across analog, digital cable and DTH. Sounds great, Right? The Indian audience was used to watch some of these shows in bits and pieces on channels like Zee Cafe and Star World. But with this dedicated Comedy Channel they will be delighted to watch all their favourite show on one Channel.

Hope this would be a welcome change and the audience will have a fresh choice of comedy channel. As it is SAB TV is regarded as the Best Indian comedy channel and it guarantees to be a complete family entertainment with Hindi comedy shows. This new addition will surely give a variety to the Indian Audience.

So are you excited to get your hands on the remote and watch your favourite English Comedy shows? Do give us your feedback about this channel and keep smiling 🙂

Happy Viewing.

iDubba Recommends- ‘Movie Plex’!


1.Catch me if you can:  IMDb Rating 7.8/10, Genre: Biography|Crime|Drama

Awards: Nominated for 2 Oscars. Another 10 wins & 18 nominations.

Personal Recommendation:An FBI agent tracks down and catches a young con artist who successfully impersonated an airline pilot, doctor, assistant attorney general and history professor, cashing more than $2.5 million in fraudulent checks in 26 countries

Watch this on Saturday, 5th June @11:15PM.

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Quantum Of Solace:  IMDb Rating 6.8/10, Genre: Action|Adventure|Thriller

Awards:Nominated for 2 BAFTA Film Awards. Another 4 wins & 20 nominations

Personal Recommendation:Seeking revenge for the death of his love,

secret agent James Bond sets out to stop an environmentalist from taking control of a country’s valuable resource.

Watch it on, Saturday, June 5th @9:00 PM

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A Few Good Men:  IMDb Rating 7.6/10, Genre: Crime|Drama| Mystery |Thriller

Awards:Nominated for 4 Oscars. Another 7 wins & 14 nominations

Personal Recommendation:

In the heart of the nation’s capital, in
a courthouse of the U.S. government, one man will stop at nothing to keep his honor, and one will stop at nothing to find the truth.


Watch it on, Sunday, June 6th @2:55 PM

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Paa:  IMDb Rating 7.2/10, Genre: Drama

Personal Recommendation:Auro (Amitabh Bachchan) is an intelligent and witty 13-year-old boy with an extremely rare genetic defect that causes accelerated aging. He suffers from a progeria-like syndrome. Mentally he is 13, very normal, but physically he looks five times older. In spite of his condition, Auro is a very happy boy. He lives with his mother Vidya (Vidya Balan) who is a gynecologist. Amol Arte (Abhishek Bachchan) is young, progressive and a full-of-ideals politician. He is out to prove to the world that ‘politics’ is not a bad word. He is a man with a mission. Auro is Amol’s son

Watch it on, Sunday, June 6th @12:00 PM

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A Few Good Men:  IMDb Rating 6.8/10, Genre: Action|Drama| Mystery |Romance|Thriller

Awards: 3 wins & 10 nominations.

Personal Recommendation: Mumbai-based wealthy Sanjay Singhania is the Chair of Air Voice, lives now as a semi-crazed recluse in Odyssey Apartments in Hiranandani Complex. He was loved by Kalpana Shetty, a spunky and compassionate ad model, who rescued 25 young girls from the clutches of a gangster named Ghajini Dharmatma, but ended up getting killed by him. Sanjay has put together his past life piece by piece through tattoos, notes on his wall, Polaroid photographs, etc.. not knowing that soon he will be investigated by Inspector Arjun Yadav; betrayed by a ‘friend’ named Sunita; while Ghajini and his goons are out to erase every bit of evidence he has gathered in his apartment and thus ensure that he ends up remembering nothing

Watch it on, Sunday, June 6th @5:30 PM

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iDubba Recommends- ‘Movie Plex’!

Zee Studio

1.The World’s Fastest Indian:  IMDb Rating 8.0/10, Genre: Biography|Sport|Drama

Awards: 10 wins & 5 nominations

Personal Recommendation: The story revolves around a bike enthusiast ,Burt Munro and his highly modified  1920 “Indian Scout” motorcycle.Munro’s Indian Scout being only 627th bike to leave  the American factory,which had original top speed of 55mph/89 kmh

This didn’t satisfy Munro, so he modified his beloved Indian.When Burt arrives in Los Angeles, he experiences sceptism,bureaucracy and coldness of big city people.But his blunt but gregarious nature came to his rescue ,to overcome any hurdles.In short a must watch for not only a bike enthusiast but for anyone.

Watch this on Sunday, 2nd May @9:00PM.

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1. Mind Hunters: IMDb Rating 6.2/10, Genre: Drama |Mystery |Thriller

Awards: Nominated for Oscar.Another 12 wins & 20 nominations.

Personal Recommendation: I don’t want to reveal too much  to spoil the essence.So i’ll stick to the basics.A small group of FBI serial killer experts are in atraining programme.Val Kimer is the trainer,an eccentric characternamed Harris.the whole idea is putting them in a situation where they are likely to mess up so that they will think twice before acting too quickly or jump to wrong conclusion in real life.

Watch it on, Sunday, May 2nd @8:00 PM

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Sony Pix

1. Stranger Than Fiction: IMDb rating 7.9/10, Genre:  Comedy | Drama|Fantasy|Romance

Awards: Nominated for Golden Globe. Another 2 wins & 11 nominations

Personal Recommendation: I saw stranger than fiction , it is one of the most engaging ,funny,poignant movies about writing,the creative process and the human nature i have seen since ADAPTATION

Watch it on Sunday, May 2nd  3:00 PM

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2. The Number 23: IMDb Rating 6.2/10, Genre: Animation | Action |Comedy

Awards: 4 nominations.

Personal Recommendation: The number 23 is a story about a man who starts to read a book called The Number 23 , about a detective who begins to go crazy connecting the number 23 to everything,eventually ending with the detective committing murder.Now this scares the man because he finds the most part of the points in the book mirror his own life.Jim Carrey’s performance is surprisingly very good

Watch it on, Sunday, May 2nd @11:15 AM

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iDubba Recommends- ‘Movie Plex’!

This week we have handpicked some movies from different Channels which should be of your interest. These movies are from Various genres but are highly recommended by audience over iDubba. Have a look-
Seven pounds

1. Seven Pounds:  IMDb Rating 7.5/10, Genre: Drama

Awards: 2 wins and 5 nominations.

Personal Recommendation: Will Smith has always been an interesting actor for me. I watch  everything he does because I’m a huge fan. This film blew me away. The acting was superb, the story  was heart wrenching.The crash scene re-enactment was really quite  stunningly done.

Watch this on Thursday, 22nd April @6:00PM.

2. Kung Fu Panda: IMDb Rating 7.7/10, Genre: Animation | Action |Comedy

Kung Fu Panda

Awards: Nominated for Oscar.Another 12 wins & 20 nominations.

Personal Recommendation: It is the perfect blend of comedy, heart, and

action,all necessary elements in a successful and great animation film.In short,

if you enjoyed

Madagascar, Shrek, Surf’s Up or Happy Feet, you will love Kung Fu Panda

Watch it on, Sunday, April 25th @9:00 AM

Star Movies

1. The Silence of the lamb: IMDb rating 8.7/10, Genre:  Crime | Thriller

Awards: Won 5 Oscars. Another 39 wins & 27 nominations

Personal Recommendation: I think there is not much to say, all who like thrillers know this one.It is the Best Thriller movie of 1991 which never gets old.

Watch it on Sunday, Apr 25th  2:35 PM

Zee Studio

1. Bad Company: IMDb Rating 5.3/10, Genre: Action |Adventure|Comedy

Personal Recommendation: This movie is worth watching if you

are in the mood for a funny  movie with an action filled plot.

Watch it on friday April 23rd @8:20 PM .

iDubba Recommends- ‘Movie Plex’!

This week we have handpicked some movies from different Channels which should be of your interest. These movies are from Various genres but are highly recommended by audience over iDubba. Have a look-

Star Movies:-

Wall-E and Eve 1. Wall-E:  IMDb Rating 8.5/10, Genre: Animation | Adventure | Family | Romance | Sci-Fi

Awards: Won Best Animation Oscar.

Personal Recommendation: I liked the music of the Film, it was amazing. You should specially look for the song when Eva gets deactivated and Wall-E tries to bring her back to life.. heart touching!

Watch this on Monday, 29th March @9:00PM.

phonebooth 2. Phone Booth: IMDb Rating 7.2/10, Genre: Mystery | Thriller

Awards: 7 Nominations.

Personal Recommendation: The movie is gripping except for the end, but even then you’ll enjoy it.

Watch this on Wednesday, 31st March @10:55 PM.

HBO :-

harrypotter and goblet of fire 1. Harry Potter & Goblet of Fire: IMDb Rating 7.6/10, Genre: Adventure | Family | Fantasy | Mystery

Awards: Nominated for Oscar.

Personal Recommendation: I’m a Harry Potter Fan and would love to watch any HP movie anytime. But Goblet of Fire was the best one in terms of execution among the series. Watch it for a visual treat.

Watch this on Monday, 29th March @3:30 PM

MIA_RGB-1-Sheet_21P 2. Mamma Mia: IMDb Rating 6.6/10, Genre: Comedy | Musical | Romance

Awards: Nominated for 2 Golden Globes.

Personal Recommendation: This movie was a tribute to ABBA songs and is filled with her famous songs like “Mamma Mia”, hence the Title. The movie however didn’t receive a great critic response.

Watch it on, Thursday, April 1st @9:00 PM

rush hour 3 3. Rush Hour 3: IMDb rating 6.0/10, Genre: Action | Comedy | Crime | Thriller

Awards: 7 Nominations.

Personal Recommendation: A treat for Action Lovers.

Watch it on Friday, Apr 2nd 10:00 AM & 11:15 PM

Zee Studio :-

zodiac_movie 1. Zodiac: IMDb Rating 7.9/10, Genre: Crime | Drama | Mystery | Thriller

Awards: 25 Nominations.

Watch it on, Monday, March 29th @6:30 PM

peaceful warrior 2. Peaceful Warrior: IMDb Rating 7/10, Genre: Drama | Romance | Sport


The story is about a young gymnast Dan Millman played by Scott Mechlowicz, and his struggle to make sense of his life in which he is successful but still unfulfilled. By chance he meets his “Yoda”/Shaolin priest/Boss Paul who helps him “git his haid straight” after which he goes on to be comfortable with his athletic prowess albeit not exactly Olympic caliber. There is a lot of jumping around scene wise during which we don’t know what is dream (part of getting his head straight) or reality showing his maturing personality. He suffers a debilitating physical injury which forces him to work very hard to get back where he was ability wise earlier, but much wiser for successfully negotiating his transformation to wise old Grasshopper. This is almost a “Rocky IX” type movie with a wonderful happy ending.

Watch it on 11:20PM Tuesday on Mar 30th

Sony Pix:-

insomnia 1.Insomnia: IMDb Rating 7.2/10, Genre: Crime | Drama | Mystery | Thriller

Awards: 1 Win and 8 Nominations

Watch it on, 11:15Pm Tues 30 March.

spiderman 2 2. Spider Man 2: IMDb Rating 7.7/10, Genre: Action | Fantasy | Sci-Fi | Thriller

Awards: Won Oscar, another 14 Wins and 39 Nominations.

Personal Recommendation: Amazing visuals and better story than 1st part in the series.

Watch it at 2:15Pm wednesday March 31st.

bad santa 3. Bad Santa: IMDb Rating 7.3/10, Genre: Comedy | Crime | Drama

Awards: Nominated for Golden Globe, another 1 win and 7 nominations.

Watch it at 9:00 PM Thursday Apr 01st.

the da vinci code 4. The Da Vinci Code: IMDb Rating 6.4/10, Genre: Mystery | Thriller

Awards: Nominated for Golden Globe.

Personal Recommendation: Not a perfect adaptation of the original Novel but nonetheless an opportunity for those who haven’t read the novel in first place.

Watch it on 11:15 Pm April 2nd, friday.

Do let us know what do you think of these recommendations. Your feedback matters :).

iDubba recommends what to watch this week on TV through Personalized Weekly ‘Show Dubba’?

Sorry, for not posting here on iDubba’s blog for quite sometime. In fact I became more active over and writing guest blogs instead of writing at my home ground. No. My intention was not to run away from Blogging on my own site, but the main issue was- I needed to find a concrete reason for visitors to come over here and get some real useful information. Something which can be easily associated with what we are doing at iDubba.

I thought that I needed to take a step back, re-think what I was doing and then decide what should be done. I thought that- I should write something which will be associated with what we do at idubba i.e. TV show and Movie suggestion and alerts. But how can I differentiate between what my website provides and what I’ll post here? This question needed to be answered and I finally came up with this idea-

We will give you some Dubba’s of various shows and Movies every week here, targeting specific genres and demographics, specially hand picked and packed with iDubba’s personalization algorithm!

Yea that’s the IDEA! Loved that :)? It may look very attractive but its challenging to achieve what we aspire to do here. We need your support, and looking forward to your feedback.

Here goes the first of such Post–

This week’s show and movie dubba(box) for Technology addicts, Adventure-holics and Action lovers!


What to watch?

Discovery Project Earth (Show)-

A must watch program for all those who love to see the power of technology. I was waiting for this series after it went off-air from Discovery Channel. But thanks to “Discovery Science” I’ll be able to watch it again  on TV. If you are a geo-engineering student or engineer, this is a must!

You can watch this on Sunday 9:30 PM on Discovery Science.

The Invasion (Movie)-

Its a Sci-Fi thriller starring Nicole Kidman and Daniel Craig and has an IMDB rating of 6.1. It’s a typical ‘Alien Invasion’ story but with a twist where Nicole’s son is holding the key to stop Invasion.

Watch this on HBO on Sat 1:15 PM.

Tech Toyz-

This is one of the most searched for shows on It’s one stop shop for all Gizmo news, latest gadget information and technology updates. If you haven’t watched this show yet, this is THE thing you were missing on TV. Show is hosted by Shruti Rajkumar, Taapsi Ramchandani and Ankit Vengurlekar.

Goto this link to get all the info about this show or to set an sms reminder.

Destination Extreme-Norway

If you like adventure, what could be better than skiing and that too seeing that happening at its birth place. Yes, Norway has skiing and loads of other adventure sports to boast off and and at the same time its glamorized by its awesome natural beauty! Hit this show on Nat Geo Adventure, new channel on Block.

Watch this on Sat, Mar 20th 11:30 AM on Nat Geo Adventure.

Time Warp-Paintball

The only show which teaches you about physics and technology right in front your eyes using whacky ideas. Time warp uses super slow motion camera filming and integrates that with amazing ideas to bring out some effective learning.

Watch this on Discovery @ Get schedule and set reminder.

Who should watch?

Age group- 12 to 35.

Gender- Not gender specific.

Profession- All engineers, IT professionals, technical students, adventure and sport lovers.

We have started out with these shows. Let us know whether you like these suggestions or not. We’ll bring out more shows and Movies for different target groups and for various combinations of schedules very soon.