Imagine that you come to know that the most recent movie that you saw in a movie hall last week is about to be aired on television in a month” time… How do you feel about it??
Well, gone are those days when you had to wait for months and months before you get a chance to watch a new movie on television. It’s the latest trend on television these days. Honestly, in my opinion both the audience and the director are the real winners and not to forget the channel that airs these movies. The channels do mint loads of money as they get maximum viewers watching their channel and no doubt sponsors make it even bigger. They get chance to showcase their latest serials to the audience.
Let me give you an example, I might not watch ZTV and its daily soaps, but as you know that ZTV has bought the satellite rights of Don 2 for 37 crores. Yes you read it right… 37 crores. , so when they air Don 2, during the break, they will show the promos of their daily soaps, and this is when they get a chance to attract new viewers for their shows. Isn’t it interesting!!!! Not only this, the directors too get some return on the investment even before the movie is released. According to some experts, the TV satellite rights market has grown more than 10 times in the last decade alone. “Big flicks bring channels high TRPs and bumper ad revenue. This also gives a chance to the television audience to watch a movie in this living room with his entire family.”
So are you excited to watch the daily soaps 😉 just kidding. So are you excited to know which channel is in the game of buying movie satellite rights…. here you go
- Sony Entertainment Television has inked a deal for four movie blockbusters including the super hit ‘The Dirty Picture’. (Amount not disclosed)
- Zee acquires satellite rights of Don 2 for Rs. 37 crores
- The satellite rights of `Agneepath` have been sold to Zee for Rs 41 crore
- `Krrish 3` has been sold for Rs 37 crore to Star TV
- Sony Entertainment supposedly paid 40 crore for Aamir Khan-Kareena Kapoor’s Movie “Taalash”
So are you going to watch Agneepath in a Movie Hall or in your living room!!!! So let us know your views on this latest trend 😉