TV channels at your Comfort and Convenienc‚Äče – 515 Channels in India!!

Surprised? So was I when I came to know that there are currently 515 over-the-air and satellite television channels available in India. You read it right,its 515 Channels ūüôā¬†Most of us have grown up watching Doordarshan and few other DD channels as the only entertainment and news source. But as Television started getting popular and became a household necessity, the number of channels have increased drastically. These days its no more just televisi on, it’s satellite TV. Shows at your fingertips as they call it.

So do you think we really need 500+ channels? If there so many, roughly how many channels do we end up watching or for that matter even surfing on a daily basis? Tough question to answer.. Right?

The point that we are trying to make is the more the number of channels you have, the more variety you might end up watching. On the other hand some might say that the more are the number of channels, more option the audience get which leads to more confusion. It’s a key line “If you can’t convince someone Confuse them :).”

For example Doordarshan has show dedicated to Music (Chitrahaar, Rangoli, Ek Se Badkar Ek and Superhit Muqabla ) and mythological dramas such as Ramayan  and Mahabharat. Now a days there are Channels completely dedicated to Music and Drama serials. We have channels separately for children which airs Cartoon shows 24/7. We have educational channel, travel channel, Channel which airs food show. So now if you have to watch music, you have a long list of options to watch out for. Times have really changed to the extent that now you can sit in your home and order movies (Latest). Thanks to Movies on Demand concept. Not only this, regional channels form a big part of this 515 channels. There are channels practically in every language Hindi, Gujarati, Marathi, Tamil, Bengali and lot more…

Let us try to find out some of the stats that might help you to understand this unique phenomenon

– Did you know that hindi television channels have the highest market share and are available throughout the country

– Presently, Doordarshan operates 21 channels ‚Äď two All India channels – DD National and DD News, 11 Regional language Satellite Channels (RLSC), four State Networks (SN), an International channel, a Sports Channel DD Sports and two channels Rajya Sabha TV & DD-Lok Sabha for live broadcast of parliamentary proceedings

– There are 13 sports channels that are currently active on Indian Television. Sony Six being the latest entry into this category

– 31 News Channels (Hindi and English) and 18 Regional news… The huge ūüėČ

Р12 Music Channels. Sony Mix being the latest entrant in this category

– 12 Movie Channels

– 12 Channels dedicated to Kids

Well the list of categories is endless and would be difficult to accommodate all of them. From Traditional Antennae to Cable box to Dish TV to now Satellite direct (watch TV from your PC) Television has come a long way. Keeping hectic schedule in mind and also variety of choice of channels in Single family technology is coming up with ways to satisfy one and for all. Now all of us love watching television through the comfort and convenience. How do you love watching television On time shows?? Recorded Shows?? On PC via Satellite or on iDubba ūüôā Do share your viewing mode.

(Source for list of channels:http://en.wikipedia.org/wiki/List_of_television_stations_in_India)

Have you tuned into Sony MIX yet?

There has been one more addition to the Music Channels that we watch and this time it’s Sony that has entered this market.¬†Every year, India sees close to 2,000 films launched,¬†and not to forget their music releases. It’s a fact that films have a large dependency on the success of their music. After all what’s Hindi Cinema without Music!

As of now following are some of the Music channels that are making the audience dance on its tunes:

Р9XM 

9XM is a Bollywood Music Channel that airs the latest and best Bollywood Music songs along with rib-tickling jokes by a gang of super cool animated characters, namely Bade Chote, Bheegi Billi, Badshah Bhai, Silly Chicken and The Betel Nuts.

– B4U Music

B4U Music is a music-themed digital TV channel available on more than 8 different satellites, in more than 100 countries.

– MTV :

MTV is more an entertainment based channel now as the focus has shifted from music a lot. Do read out our earlier post about MTV over here Р MTV: Music or Masala Television

– Bindass

Bindass (also known as UTV Bindass) is a Hindi entertainment channel in India targeted at Indian youth.

– Zoom

Zoom is an Indian glamour and entertainment television channel primarily covering Bollywood

– Channel V

The bloody cool world of Channel [v] for the latest Bollywood gossip, the hottest TV shows and the coolest campus fashion.

– VH1

VH1 entertains you with your favourite tv shows, music videos, celebrity news, photos, live performances and special events.

– ETC

ETC is considered as the most credible Bollywood trade channel. It is a Music and movie channel in Hindi and Punjabi.

So getting back to the this new channel, Sony has positioned its new channel as a pure film music channel, MIX is a destination dedicated to music and all that belongs to it. Coming from a family that has prided itself on providing fresh breakthrough programming, MIX too promises an exciting and expansive library of Hindi film songs spanning all eras. Served through a theme based music play out suiting the need of the hour, these songs set up MIX as a channel where everyone will find their favourites every day.¬†Moving into the gap created by erstwhile music channels claim themselves as ‚Äėyouth channels‚Äô and other music channels dishing out non-music content and reality shows.¬†

There are some reports that the music genre on TV has shrunk over time. Data tells us that it is due to lack of stickiness essentially because all music channels target youth. Everyone plays the same numbers too. Sony Mix has managed to tap listeners¬†from both the age groups 14 -24 and 25 – 40 years.¬†And the¬†best part is that they don’t have video jockeys, no animated characters, but¬†do have only one three-minute movie trailer in an hour.¬†So do you think this new change will keep the audience tuned on Sony MIX?

So have you tuned into Sony Mix? Do let us know your views on the this latest Music Channel.

Happy Listening ūüėČ