And the winners are… IIFA 2012

IIFA Awards, so called International version of Bollywood awards was back. As mentioned in our earlier post “IIFA Awards are back at the Lion’s city – Singapore” there were many performances that were lined up to make this event even more special. Are you all set to read more about what exactly happened at the award ceremony? Well iDubba has the details for you. So just sit back and enjoy the post.

Hosts Shahid Kapoor and Farhan Akhtar tried to keep the audience in splits with their wit and humour. Unlike the other awards show, they tried not to make much fun of their fellow actors. Well as they say that SRK only has the rights to do that! Well moving on, the show saw star-studded performances by Sonakshi Sinha, Bipasha Basu, Prabhu Deva, Priyanka Chopra, Shahid, Rishi and Ranbir Kapoor. You might ask where are the other start? Well this year`s IIFA awards was different, and the actors who were missed by all included Hrithik Roshan, Shah Rukh Khan, Salman Khan, John Abraham, Saif Ali Khan, Anil Kapoor, Kareena Kapoor, Katrina Kaif, and Sonam Kapoor. 

As expected, Zoya Akhtar`s ‘Zindagi Na Milegi Dobara’ and Imtiaz Ali`s ‘Rockstar’ triumphed at the 13th International Indian Film Academy (IIFA) awards, with each winning four trophies. The film industry also paid heart-warming tributes to long timers Ramesh Sippy and Rekha and bestowed them each with the Outstanding Achievement awards. As mentioned earlier that the big stars were missing, it was time for the young guns to take up the responsibility and keep the show alive.

So when will we be able to see the award show on television? Well don’t worry we will also share the details and the dates with you. But till then let’s check out the winners of this prestigious award. Check out the complete list of winners.  

Winners of IIFA Awards 2012

  • Best Film: Zindagi Na Milegi Dobara
  • Best Story: Zoya Akhtar and Reema Katgi – Zindagi Milegi Na Dobara
  • Best Direction: Zoya Akhtar – Zindagi Na Milege Dobara
  • Best Performance In Leading Role (Male): Ranbir Kapoor – Rockstar
  • Best Performance In A Leading Role (Female): Vidya Balan – The Dirty Picture
  • Best Supporting Actor (Male): Farhan Akhtar – Zindagi Milegi Na Dobara
  • Best Supporting Actor (Female): Parineeti Chopra – Ladies Vs Ricky Bahl
  • Best Debut (Male): Vidyut Jamwal – Force
  • Best Debut (Female): Parineeti Chopra – Ladies Vs Ricky Bahl
  • Best Performance In A Negative Role: Prakash Raj – Singham
  • Best Performance In A Comic Role: Riteish Deshmukh – Double Dhamaal
  • Outstanding Achievement in Indian Cinema: Rekha
  • Outstanding Achievement in Indian Cinema: Ramesh Sippy
  • Best Music Direction: A.R. Rahman – Rockstar
  • Best Playback Singer (Male) – Mohit Chauhan – the song Nadaan Parinde – Rockstar
  • Best Playback Singer (Female) – Shreya Ghosal – the song Teri Meri – Bodyguard
  • Best Lyrics: Irshad Kamil – the song ‘Nadaan Parindey’ – Rockstar
  • Best Choreography: Bosco Caesar Senorita – Zindagi Na Milegi Dobara
  • Best Dialogue: Rajat Aroraa -The Dirty Picture
  • Hottest Pair: Ranbir Kapoor and Nargis Fakhri in Rockstar
  • IIFA 2012 Green Award: Dia Mirza
  • Best Action: Jai Singh Nijjar – Singham
  • Best Special Effects: Red Chillies VFX – Ra.One
  • Best Choreography: Bosco-Caesar for Senorita from Zindagi Na Milegi Dobara
  • Best Cinematography: Carlos Catalan for Zindagi Na Milegi Dobara
  • Best Costume Design: Niharika Khan – The Dirty Picture
  • Best Dialogue: Rajat Aroraa – The Dirty Picture
  • Best Editing: Anand Subaya – Zindagi Na Milegi Dobara
  • Best Makeup: Vikram Gaikwad for The Dirty Picture
  • Best Production Design: Sabu Cyril – Ra.One
  • Best Screenplay: Reema Kagti and Zoya Akhtar
  • Best Sound Re-Recording: Anuj Mathur and Baylon Fonseca – Zindagi Na Milegi Dobara
  • Best Sound Recording: Resul Pookutty and Amrit Pritam Dutta – Ra.One

So back to the question, when can the audience watch their favourite stars perform on television? Well, here you go:

Throughout the first week of July, Star Plus will be airing: 

Weekend with the Stars + IIFA rocks: Sunday 1st July
IIFA Weekend Celebrations: Monday 2nd – Friday 6th July
IIFA Awards Exclusive Moments: Saturday 7th July
Green carpet & Main event awards night: Saturday 7th July

So have the deserving won this year’s IIFA awards? Did you miss the Big Stars this year at the awards? Well, do let us know your views with us. You can also tweet about the same at our iDubba twitter account.

Happy Viewing.

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Film Promotions on Television : Is it a healthy trend??

Yes… off late this has been a common trend in Indian Television Industry. Every other week we see film promotions on various shows, be it Reality Shows, Dance or Musical shows. So where is this trend going? Sonam & Neel Nitin makes an appearance in (Bigg Boss season 4) recently to promote Players, Imran and Katrina seen in India’s Got Talent (Mere Brother Ki Dulhan), Shahid and Sonam seen cheering the contestants of Sa Re Ga Ma Pa Little Champs (Mausam) and many more… the list is endless. Every now and then film stars are seen dancing, singing and judging various reality shows.

Earlier these celebs use to make guest appearances in some of the reality shows stating it to be one of the special episodes and now the audience is wise enough to understand that this guest appearance is just to promote one of their flicks releasing on Friday. I often wonder why do these Big banners needs this kind of promotion, answer to this is attract the mass. TV and especially REALITY Show is one Medium which reaches out to every household in India. Adds and celeb interviews are common these days and it limits the viewers age group..I mean how many viewers above 40 would actually sit and watch celebs interview after all!! I am pretty sure every household follows one reality show at least or at least one daily soap so why not capture their attention and promote the movie to all age group. Television shows are huge hits in India and now it’s serving to be a gold mine for film promotions as well.

How does channel producer react to this new trend…well it’s a win-win situation for the both the parties, both get mileage out of this. Appearance of a movie star adds more color and spark to the show, increase their TRP too. It’s also a treat for the audience to have their favorite actor making appearance on various shows making them tune to a show which earlier they might not be following.

I personally feel that these promotions have gone overboard when the entire crew makes appearance on every possible show. There has to be a connect between the movie script and how it is presented in the reality show. The manner films are being promoted today kills the essence of promotion of films as well the show. We the audience feel cheated when we are forced to see a celebrity enter our favorite show every other week! Somehow the link of the television show is broken and the smooth flow is not seen. The focus shifts from finding the best Talent (Singer, dancer or any other talent) to the stars who go on and on about their films.

So viewers what’s your take on this?? Do you feel cheated as well or do you enjoy the weekly promotions of every possible movie!!………  Looking forward to your views on this topic……