What’s wrong with Indian entertainment and why Rs 100 Cr Bollywood club is not cool?

We recently interviewed Abhigyan Jha Founder & CEO of Undercover Productions Ltd (the man behind JayHind TV and hits like Movers and Shakers). We asked him what he thought about the Rs 100 Cr club which Movie makers feel proud of and what challenges Indian entertainment industry is facing. The answers he gave are very candid, fascinating and revealing. Read them with your eyes wide open 🙂

Mehak:

Why do u think 100 Crore Bollywood club is not cool?

Abhigyan:

We have 121 crore people in this country so accordingly it doesn’t make sense. If a movie is making 100 crores business that means it’s collecting less than Rs 1 per capita which is extremely low. If we take example of US which has 310 million people, and movies there make upto 3-4 dollars per capita, we can see a huge difference. The simple reason for this huge disparity is that most Indians are not watching Bollywood movies and it proves that the content of our movies is getting pathetic. These figures about how much a movie has collected from the success at box office are misleading for a country like India. 3 idiots was the only movie that came close to selling 3 crore tickets in last 30 years. The top 3 Bollywood films by Box Office Gross ever are Mughal-e-Azam, Ganga Jamuna & Sholay and 3 Idiots is at a lousy 36th spot. (as per Box Office Bollywood Gold Standard). Shahrukh Khan’s movies are not even in the top 40. Mr. Bachchan has only 2 movies in top 50 – Sholay and Amar Akbar Anthony and he was not the solo actor in both. Mr. Dilip Kumar comes out as the biggest hero. Most of his films are in the top 20 grossing films. What went wrong was that after 1980 our filmmakers started making really bad movies.

When you call movies like Sholay and Mughal-e-azam, Superhits with collections close to or higher than Rs.1000 Crores, in the same breadth you cannot call movies like Housefull, a hit by any standard. We should not be told how much money, the movie made but instead how many people are actually watching the movie: How many tickets were actually sold. Movies, Television shows and Music in our country are not serving the right content but everybody is in denial mode that nothing is wrong. We are being told numbers which mean nothing: no one can get a sense out of TRP and Box Office Gross that very few people are actually watching even the so called HITS! Nobody will be able to tell you how many viewers are watching a “2.5 TRP rated show” ! Not even the channel people would know except for the strategy and marketing team. The Hindi Speaking market in India is at least 50 crore people out of which only 70 lakhs would be watching a show whose TRPs are 2 or more. In 1992-93, on a Hit series like say Dekh Bhai Dekh: each episode was made between 5.5 or 6 lakhs and unbelievably, the amount spent per episode of a show is the same today as well. After 20 years of inflation & Rupee Devaluation.

Mehak: 

So you think the content as whole is degrading? Not just movies?

Abhigyan:

We all remember Altaf Raja? He sold 27 lakh cassettes of his non-movie album near the end of 1990s and today an artist cannot sell even 2 lakhs. People are paying to get Airtel’s own jingle as ringtone but not Hindi Bollywood music. What can you do when everybody is in denial?

The recent show Satyameva Jayate had received a TRP of 3.0. Apparently Amir Khan has spent 30 crores on marketing and 7 crore per episode. They were trying to reach around 12 million people of India by telecasting the show on Doordarshan apart from Star Network. But this is not enough if they got 3 ratings for the show. It is a complete waste.

Let’s take another brilliant example- UK has a population of 60 million people and its number one show is the Music reality show done by ‘Simon Cowell’ which has around 9-10 million viewers. That’s a whopping 17-18% of the population.

Mehak:

Why these days no “real” blockbuster Movie is coming out of industry?

Abhigyan:

They have forgotten how to make a blockbuster and they have given up. It is like ‘Baniya’ game. Just like a small merchant would not like to make it big, similarly the Indian filmmakers never think of scale. They put 20 crores in a film and getting back 100 crores and this is sufficient for them. Nobody has been able to scale as they are satisfied. The filmmakers are looking at small number of people and at a much smaller universe. We don’t have the reach or the ambition to scale. Nobody is attempting to make it big. We don’t want to grow and we look at everything from the wrong side. A question to the filmmakers – Why do u make a film? Is it because you want to make money or you want people to watch your movie by showing them an amazing story and screenplay? If it is just the money then these filmmakers should have chosen the job of bankers, merchants or something else.

Can we even think of putting Yashraj Productions in comparison to Walt Disney? Can we compare what SRK does in terms of movies in comparison to Tom Cruise?

This year, IPL connected around 20 crore people in one or the other way. IPL alone is more than half of our Bollywood industry in terms of theatrical revenues. This proves that Bollywood is failing massively at attracting audiences to watch it’s movies.

Mehak:

Has Hollywood movies doing extremely good in India affected Bollywood?

Abhigyan:

No they are not doing extremely good but they have started doing well now. It started from the first Spiderman in India which had made the highest collection by a Hollywood film at the time.

Mehak:

Do you think Hollywood will surpass Bollywood in India in upcoming times? If yes, what lessons Bollywood needs to learn?

Abhigyan:

Yes, it can. Distribution system of Bollywood is to be blamed primarily. These are family based distribution systems that need to be changed.

Mehak:

Is there a hope that this pathetic content being delivered continuously can change?

Abhigyan:

Content can change and it is possible. It might change tomorrow or day after tomorrow. It doesn’t take much time/effort to change.

Vicky Donor was a recent good example. If an average film is like Vicky Donor, in quality then it’s a good sign. Paan Singh Tomar is another example of a movie which was not marketed properly but if it had been marketed like Kahani then it could have done better than Kahani.

So here we are throwing some really open questions to our Movie and TV show makers. What do you think of Indians as an audience?

Are you ready for the 57th FilmFare Awards 2012!!

Oh yes, the biggest and arguably the best Award Show that Indian Cinema has ever witnessed….Till date. And it is all set to knock on your Television sets soon. The Filmfare Awards are presented annually by The Times Group and is one of the oldest and most prominent film events given for Hindi films in India.

The honour is been given to both artistic and technical excellence of professionals in the Hindi language film industry of India. The Filmfare Awards have been often referred to as Hindi film industry’s equivalent to the Oscars. (Well it’s a debatable topic, let’s not get into it) 😉 I know you must be eagerly waiting to find out the nominations for this year’s FilmFare Awards, but before that let me take this opportunity to share some interesting facts about these awards.

Did you know:

– Dilip Kumar, Shahrukh Khan and Amitabh Bachchan have won 8 awards each till date(Best Actor + Best Supporting Actor)

– Surprisingly, the biggest blockbuster hit in the history of Bollywood – Sholay, won only one Filmfare Award in 1975 and that too for Best Editing.

– ‘Do Bigha Zameen’ was the first movie to win ‘Filmfare Award For Best Film’.

– In the 25th year of Filmfare Award ceremony, the statue was made of silver, while in the 50th year of its celebration, gold status were given.

– Filmfare Award was initially named ‘Clare Awards’, after the ‘Times of India’ film critic – Clare Mendonca.

– In 1969, Sunil Dutt organized a party for Dilip Kumar, when the latter beat him for ‘Filmfare Best Actor Award’. This started the trend of post-award parties in Bollywood.

– In 2006, Sanjay Leela Bhansali’s movie ‘Black’ won 11 Filmfare awards, the most awards won by a movie in the history of Filmfare Awards, till date.

So are you finally ready to find out the Nominations!!!!! Here you go ………

Filmfare Award 2011 for Best Actor.  This will be surely be one of the most toughest category, with such amazing actors in the race.

  • Ajay Devgan – Singham /  Amitabh Bachchan – Aarakshan / Hrithik Roshan – Zindagi Na Milegi Dobara / Ranbir Kapoor – Rockstar / Salman Khan – Bodyguard / Shahrukh Khan – Don2

Filmfare Award 2011 for Best Actress.  

  • Katrina Kaif – Mere Brother Ki Dulhan / Mahie Gill – Saheb Biwi Aur Gangster / Priyanka Chopra – 7 Khoon Maaf / Vidya Balan – No One Killed Jessica / Vidya Balan – The Dirty Picture

Filmfare Award 2011 for Best Film

  • Delhi Belly / Don 2 / No One Killed Jessica / Rockstar / The Dirty Picture / Zindagi Na Milegi Dobara

Filmfare Award 2011 for Best Director

  • Abhinay Deo – Delhi Belly / Farhan Akhtar – Don2 / Imtiyaz Ali – Rockstar / Milan Luthria – The Dirty Picture / Raj Kumar Gupta – No One Killed Jessica / Zoya Akhtar – Zindagi Na Milegi Dobara

Filmfare Award 2011 for Best Actor In A Supporting Role

  • Abhay Deol – Zindagi Na Milegi Dobara / Farhan Akhtar – Zindagi Na Milegi Dobara / Naseeruddin Shah – The Dirty Picture / Pitobash Tripathy – Shor In The City / Vir Das – Delhi Belly

Filmfare Award 2011 for Best Actress In A Supporting Role

  • Juhi Chawla – IAM / Kalki Koechlin – Zindagi Na Milegi Dobara / Parineeti Chopra – Ladies vs Ricky Bahl / Rani Mukherji – No One Killed Jessica / Swara Bhaskar – Tanu Weds Manu

Filmfare Award 2011 for Best Music Director – So who will win this award… who will you bet on !!!!!

  • A.R.Rahman – Rockstar / Ram Sampat – Delhi Belly / Shankar-Ehsaan-Loy – Zindagi Na Milegi Dobara / Sohail Sen – Mere Brother Ki Dulhan / Vishal-Shekhar – Ra.One

Filmfare Award 2011 for Best Lyrics ( I am Surprised to see Chammak challo in this list.. Are you???  )

  • Gulzar – Darling – (7 Khoon Maaf) / Irshad Kamil – Nadaan parindey – (Rockstar) / Irshad Kamil – Sadda haq – (Rockstar) / Javed Akhtar – Senorita – (Zindagi Na Milegi Dobara) / Vishal Dadlani and Niranjan Iyengar – Chammak challo – (RA.One)

Filmfare Award 2011 for Best Playback Singer (Male)

  • Akon and Vishal Dadlani – Chammak challo (RA.One) / Mohit Chauhan – Jo bhi mein (Rockstar) / Mohit Chauhan – Sadda haq (Rockstar) / Rahat Fateh Ali Khan – Teri Meri (Bodyguard) / Shafqat Amanat Ali – Dildaara (RA.One)

Filmfare Award 2011 for Best Playback Singer (Female)

  • Alyssa Mendonsa – Khwabon ke parindey (Zindagi Na Milegi Dobara) / Harshdeep Kaur – Katiya karu (Rockstar) / Rekha Bhardwaj & Usha Uthup Darling (7 Khoon Maaf) / Shreya Ghoshal – Teri Meri (Bodyguard) / Shreya Ghoshal – Saibo (Shor In The City)

So are you ready….. Oh did I mention that Shahrukh Khan and Ranbir Kapoor will be hosting the show this year……. So get glued to the television on 29th January on Sony Television and watch your favorite stars dazzle the screen. Do let us know about your favourite moments during the award ceremony. It’s always good to know your views. Happy Viewing.

Words will not be enough to write about Javed Akthar

The moment we hear “Javer Akthar”, all we say is WOW, what an amazing talent, what command over words. We are all too small to praise and write about him, but taking this chance to dedicate this post to Javed Saab. What better occasion to choose writing about him than on his 67th Birthday. Not many would know that his original name was Jadoo, taken from a line in a poem written by his father: “Lamba, lamba kisi jadoo ka fasana hoga”. But soon he was given an official name of Javed since it was the closest to the word jadoo.

Did you know, in his early years living in Mumbai, he managed to write the dialogue for a minor film for Rs. 100. Soon he joined with his friend Salim Khan to develop the story for Adhikar. And the world knows them as Salim-Javed. Both of them had a wonderful run in the film Industry with super-hit movies like Andaz, Seeta Aur Geeta, Sholay and Don. You will not be surprised to know that Javed Saab has won the National Award five times and won the Filmfare Award fourteen times, seven times for Best Script writing and seven times for Best Lyrics.

No doubt that he is a true gem to this Film Industry, and will always be one of the strongest pillar to this Industry. He is not just a poet, lyricist and scriptwriter, but a true gentleman, and a man of his words. iDubba and team takes this opportunity to wish him Happy Birthday .

Will leave you all with his amazing poetry in “Zindagi Na Milegi Dobara”.

Dilon mein tum apni betaabiyaan leke chal rahe ho Toh zinda ho tum

Nazar mein khwaabon ki bijliyaan leke chal rahe ho Toh zinda ho tum

Hawaa ke jhonkon ke jaise azad rehna seekho

Tum ek dariya ke jaise lehron mein behna seekho

Har ek lamhe se tum milo khole apni baahein

Har ek pal ik naya samaan dekhein yeh nigaahein

Jo apni aankhon mein hairaaniyaan leke chal rahe ho Toh zinda ho tum

Dilon mein tum apni betaabiyaan leke chal rahe ho Toh zinda ho tum

Do let us know you favourite Javed Akthar written Movie, Dialouge, Poetry or Song. Happy Viewing!

Which is your Favourite Bollywood Dialogue….?

I am sure that it would be very difficult for you to single out your favourite movie dialogue…. Don’t worry, I am also sailing in the same boat as you. There have been endless movies been made, and there are some amazing dialogues that have left a strong footprint in our minds. Not necessary that we were born in that era, but there are still some lines that are alive in our hearts forever. Following is an attempt to relive those celebrated dialogues that the movie industry has gifted us. Are you still thinking about your favourite Movie Dialogue… Let me try to help you out…. Hope you might find a few of those in the list below….

Sholay …. Well you might wonder that this is not a Dialogue… well, to be honest, every scene, every moment of this movie is a masterpiece… Everyone, almost everyone knows the famous dialogues from this movie…

” Kitne aadmi the” Just 3 words, but still the way Mr Amjad Khan has said it on the silver screen, it’s just awesome.  “Jo dar gaya woh mar gaya”Well, this is one such dialogue that we end up using in our personal lives too…. Have you ever used this….!!!!  “Arrey oh sambha kitney admi they” ?”  “Sardar… maine aapkaa namak khaayaa hai sardaar…”   “Arre O Saambha… kitna inaam rakkhe hai sarkaar ham par” How about this…. “Yu ke ye kaun bola?”   And the very famous scene on the Water Tank “  Arre gaanw-waalo sunaa tumne bhaaeyo, mausi bhi taiyaar hai basanti bhi taiyaar hai isliye marna cancel” The list is endless, and one can just go on and on…. It would not be fair to rate these timeless classics… Each dialogue is a gem and can’t be compared.

Let’s come to some more of such classics that might take you back to your favourite lines…… Who can forget the intense scene between Rajesh Khanna and Amitabh Bachchan… Just one word said it all – Babu Moshai…The moment we hear this, there are Goosebumps, and we can visualize the death scene of Anand. And also the way he kept on saying, ” Zindagi aur mauth upar vale ke haath hain jahapana use naatho aap badal sakthe na mein hum sab tho rang manch ke katputhliyaan hain jinki dor upar vale ki ungli pe bandhi hain kab kaun kaisa uthega yeh koi nahin batha saktha hain !! “ 

Time to move on to another such intense dialogue; again just 4 words made it such a huge hit…. “Mere paas Maa hai”, followed by “Khush to bahut hoge aaj tum” and “Jao pehle us aadmi ka sign lekar aao jisne……..” again it’s not possible to pen all of them down, as each one is just amazing. What about Amar Prem and its unforgetable dialouge –  ” Arri oh Pushpa, Arrey i hate tears re” Also there are some dialogues that are still used in today’s times, no prices for guessing –  ” Don ko pakad pana mushkil hi nahin namumkin hai”

Let me try to just put across some more dialogues, which might confuse you while deciding your favourite Dialogue… Well, just kidding, just trying to take you back in time which these dialogues… Mooche ho to Nathulal jaise ho….warna na ho” ” Mogambo khush hua”  ” I can talk englis, i can walk englis because english is a very phunny language”  “I love you kkkkkkk…………….kiran”  “Rishtey amin to hum tumhare baap lagte hain magar naam hai shenshah”  ” Tarkih par tarikh” “Hum jaha pe khade ho jaate hein, line wahi se shuru hoti hai”  And these two are my all time favorites ” Tumhe charo taraf se gher liya gaya hai apne aap ko kanoon ke hawale kar do.”  and  “Kanoon ke haath bahut lambe hote hain”

Hopefully after going through some of these dialogues you might have relived those amazing moments, and also might recollect those times when you might have used these at some point of time in your lives. Do let us know your favourite dialogues.

Is the comparison of 3 IDIOTS with SHOLEY correct?

Now a days, at every channel, there is a GA-GA about the movie 3 IDIOTS(2009). They are comparing its popularity and comparing its Box-Office collection with the blockbuster SHOLEY (1975), which does not make any sense. This actually raises a question on the IQ of the people working on this news. They are comparing the collection on SHOLEY (300 CR In 1975) with the current collection of 3 IDIOTS (150 CR till now in 2010).

I just have couple of questions for these people:

  • Does the number of viewers are the same?
  • How many people could reach to the theatre to watch the movie now and that time?
  • Appreciation of money during the period?

Just to share the information in the year 1975 when there are very few cinema halls were present across the country and number of viewers was very less, and that time SHOLEY has done tremendously well.

For an example, just ask any of the person across the country, “Do you know GABBAR SINGH?” and the answer will be definitely “Yes” in 95% of the cases and the percentage will raise as the age group will increase. I just want to share a moment that happened in my life. I was working in an IT company and one day I just said to my colleague that he is looking like VIRU (Dharmendra of SHOLEY) today as he was wearing the same king of the denim jacket that VIRU wore in SHOLEY. He asked me, “Who is VIRU?”

“Haven’t you watched the SHOLEY?” I asked with surprise.

“No” he replied.

“What, you haven’t watched SHOLEY?” this was the question asked by approximately 20 people sitting around him instantly with a big surprise on their faces and this news spread in the entire company with in a hour and everyone who knows or do not know him asked him the same question “How come you haven’t watched SHOLEY?”

Now consider the same situation for the 3 IDIOTS. Does this movie could even come close to the height of the popularity that SHOLEY touched? Does any character of 3 IDIOTS could get the popularity as of GABBAR SINGH of SHOLEY?

Now come about the collection of this movie. In 1975 the movie had done the business of Rs 300 CR.

If we consider the gold rate appreciation to normalize the currency value with time, Gold rate in 1975 was Rs 540 per 10 gm while it is Rs 17000 in 2010, which is approximately 31.5 times of the past rate. So after normalizing the collection of SHOLEY according to 2010, the figure comes around Rs 9540 CR.

Now compare the collection of 3 IDIOTS with SHOLEY and think, Does Rs 150 CR is anyway near to the Rs 9540 CR?

Seriously, the current media looking really uneducated when it comes to comparison and they just sell the information without thinking does this make any sense or not. I know there are many factors that could be considered when making the comparison but the question still stands tall, that even after considering all the factors about both movies, Does 3 IDIOTS still anywhere close to the popularity and collection done by SHOLEY? Spreading this message by media that 3 IDIOTS could break or come closer to the records and popularity of SHOLEY is senseless.