You might scratch your head and start thinking why am I referring MTV as Masala Television. Well the following post is about finding out the real truth. After reading this you may also come to a conclusion whether MTV is a Music Channel or it has turned out to be Masala Television over years.
It was not long ago say some 9-10 yrs back when viewers used to wait to see what’s new in the list..New Album, hot album, Best songs… in a way they wanted to see the latest Music Labels, their reviews and responses. Top most Singers had their music launch aired in MTV, there were shows explicitly telecasting interviews with the Singers and rappers. TV was geared more towards music and music appreciation, The concept of VJ’s was made popular by MTV as this channel was about MUSIC 24/7!! The VJ’s of early 90’s had good knowledge of music, a unique style of their own and undoubtedly a great sense of humor too.I am sure that none of you must have forgotten VJ’s like Malaika Arora, Maria Goretti , Shenaz Treasurywala, Mini Mathur and a few others. No doubt that Cyrus Broacha and Nikhil Chinnappa are still holding the fort but the charm that the previous VJ’s had, is not present there anymore. . MTV is now being hosted as a television show with VJs who have very little to do with knowledge in music and music videos.
You might have this question..Does MTV has series of reality shows!!! You might be surprised, but the answer is YES. The biggest ammunition that MTV has is “Roadies”. It was started way back in 2003, and currently 8 seasons are over. No doubt that Roadies is very popular and has many ardent followers, but the channel is trying to replicate this success in every other show. Every second show is now a Reality show. They are trying to get the youth hooked on to its channel by shows like MTV Stuntmania a biking stunt show hosted by famous stunts director Allan Amin and MTV Splitsvilla A dating reality show.
This channel which once used to be solely a music channel has turned in endless race of reality shows, In 1998, we had about 19 hours of music programming. 2008 saw an average of just three hours of music videos per day on MTV, with the rest of the day devoted to reality shows. . Is this a conscious effort made by MTV or has it lost its audience??? Is this the reason for MTV to drop “Music Television” from its corporate logo too in 2010?
If i ask you, which is the channel you prefer for watching Songs, MTV will certainly not be your 1st choice. Some might say, 9XM , B4U Music, and the latest one Sony PIX. You might say that I have missed on one more important Music Channel, ie Channel V. Well, they too are slowly but steadily moving on the path of MTV. Only time will say if MTV was right moving its focus on Reality Shows and slowly taking Music off their menu. What are you views on this topic?
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