Film Promotions on Television : Is it a healthy trend??

Yes… off late this has been a common trend in Indian Television Industry. Every other week we see film promotions on various shows, be it Reality Shows, Dance or Musical shows. So where is this trend going? Sonam & Neel Nitin makes an appearance in (Bigg Boss season 4) recently to promote Players, Imran and Katrina seen in India’s Got Talent (Mere Brother Ki Dulhan), Shahid and Sonam seen cheering the contestants of Sa Re Ga Ma Pa Little Champs (Mausam) and many more… the list is endless. Every now and then film stars are seen dancing, singing and judging various reality shows.

Earlier these celebs use to make guest appearances in some of the reality shows stating it to be one of the special episodes and now the audience is wise enough to understand that this guest appearance is just to promote one of their flicks releasing on Friday. I often wonder why do these Big banners needs this kind of promotion, answer to this is attract the mass. TV and especially REALITY Show is one Medium which reaches out to every household in India. Adds and celeb interviews are common these days and it limits the viewers age group..I mean how many viewers above 40 would actually sit and watch celebs interview after all!! I am pretty sure every household follows one reality show at least or at least one daily soap so why not capture their attention and promote the movie to all age group. Television shows are huge hits in India and now it’s serving to be a gold mine for film promotions as well.

How does channel producer react to this new trend…well it’s a win-win situation for the both the parties, both get mileage out of this. Appearance of a movie star adds more color and spark to the show, increase their TRP too. It’s also a treat for the audience to have their favorite actor making appearance on various shows making them tune to a show which earlier they might not be following.

I personally feel that these promotions have gone overboard when the entire crew makes appearance on every possible show. There has to be a connect between the movie script and how it is presented in the reality show. The manner films are being promoted today kills the essence of promotion of films as well the show. We the audience feel cheated when we are forced to see a celebrity enter our favorite show every other week! Somehow the link of the television show is broken and the smooth flow is not seen. The focus shifts from finding the best Talent (Singer, dancer or any other talent) to the stars who go on and on about their films.

So viewers what’s your take on this?? Do you feel cheated as well or do you enjoy the weekly promotions of every possible movie!!………  Looking forward to your views on this topic……

How India’s Got Talent’s final episode ruined the whole season?

Reality television busted the dullness of Indian television few years ago with its attention-grabbing scripts and out-of-the box ideas. The prime time shows still rule the TRPs however reality shows have been successful in creating a niche for themselves. These reality shows are based on themes such as talent hunt, celebrity based shows, game shows and many more but they all have one thing in common – they either place ordinary people in extra-ordinary situations or celebrities in real-life situations and then let viewers enjoy the masala flavor.

IGT finals with shahrukh

Now the question is – Are these Reality Shows truly real? If you think this is a controversial question, well we have made our point. The credibility and realism of these shows are forever arguable. But we do have more than enough examples to prove that most of the time these reality shows are “STAGED” and “SCRIPTED” to the core. We are living in a time where people don’t mind putting their personal life in public to make a quick buck and viewers get excited as they get their daily dose of cheap fun in the name of “reality”.

Let’s look at what happened at the recent grand finale of India’s Got Talent aired on Colors:

  • The whole episode of finale was “sold” to a movie that was being released soon -Ra.One (yes, SRK starrer).
  • All final performances had something or other to do with Ra.One, although these         performances were not accounted for voting.
  • The special guest was Shahrukh Khan, who of course was there to promote Ra.One
  • He gave away autographed posters/standees, G.One toys etc to the contestants during   the show.
  • Though the show promoters or Shahrukh didn’t promote Ra.one overtly (by beating their chests), but still it was very evident.
  • SRK was promoting the brand SRK itself, alongside (as usual).

All the above mentioned highlights gave the grand finale a kick and (so called) perfect entertainment. But somehow I felt the show lost it’s originality and charm and everything looked like a paid gimmick.

This was the trendsetter in India’s Reality TV, with an entire episode sold to Ra.One for promotions.

Now contrary to above we also have few shows that still haven’t lost their touch and share of “reality”. I personally followed the complete season of MasterChef India last time and it was indeed a great pleasure to watch it. The rationale is effortless – the show kept itself away from any kind of controversies and cheap publicity gimmicks. The show’s simple yet appealing concept kept the interest in it. The winner of last season Pankaj Bhadouria now hosts her own show “Chef Pankaj ka Zayka” on Star Plus. Yes, agreed having a star (Akhsay Kumar) might have helped to gain TRPs initially but the second season which will be on air by next week has dropped Akshay and roped in world’s famous India based Chef Vikas Khanna.

Although you can argue about the “type” of content of both the reality shows but important thing to note here is that soul of a reality show should remain intact. Otherwise it looks fake and disoriented. Do you guys feel the same?