What’s wrong with Indian entertainment and why Rs 100 Cr Bollywood club is not cool?

We recently interviewed Abhigyan Jha Founder & CEO of Undercover Productions Ltd (the man behind JayHind TV and hits like Movers and Shakers). We asked him what he thought about the Rs 100 Cr club which Movie makers feel proud of and what challenges Indian entertainment industry is facing. The answers he gave are very candid, fascinating and revealing. Read them with your eyes wide open 🙂

Mehak:

Why do u think 100 Crore Bollywood club is not cool?

Abhigyan:

We have 121 crore people in this country so accordingly it doesn’t make sense. If a movie is making 100 crores business that means it’s collecting less than Rs 1 per capita which is extremely low. If we take example of US which has 310 million people, and movies there make upto 3-4 dollars per capita, we can see a huge difference. The simple reason for this huge disparity is that most Indians are not watching Bollywood movies and it proves that the content of our movies is getting pathetic. These figures about how much a movie has collected from the success at box office are misleading for a country like India. 3 idiots was the only movie that came close to selling 3 crore tickets in last 30 years. The top 3 Bollywood films by Box Office Gross ever are Mughal-e-Azam, Ganga Jamuna & Sholay and 3 Idiots is at a lousy 36th spot. (as per Box Office Bollywood Gold Standard). Shahrukh Khan’s movies are not even in the top 40. Mr. Bachchan has only 2 movies in top 50 – Sholay and Amar Akbar Anthony and he was not the solo actor in both. Mr. Dilip Kumar comes out as the biggest hero. Most of his films are in the top 20 grossing films. What went wrong was that after 1980 our filmmakers started making really bad movies.

When you call movies like Sholay and Mughal-e-azam, Superhits with collections close to or higher than Rs.1000 Crores, in the same breadth you cannot call movies like Housefull, a hit by any standard. We should not be told how much money, the movie made but instead how many people are actually watching the movie: How many tickets were actually sold. Movies, Television shows and Music in our country are not serving the right content but everybody is in denial mode that nothing is wrong. We are being told numbers which mean nothing: no one can get a sense out of TRP and Box Office Gross that very few people are actually watching even the so called HITS! Nobody will be able to tell you how many viewers are watching a “2.5 TRP rated show” ! Not even the channel people would know except for the strategy and marketing team. The Hindi Speaking market in India is at least 50 crore people out of which only 70 lakhs would be watching a show whose TRPs are 2 or more. In 1992-93, on a Hit series like say Dekh Bhai Dekh: each episode was made between 5.5 or 6 lakhs and unbelievably, the amount spent per episode of a show is the same today as well. After 20 years of inflation & Rupee Devaluation.

Mehak: 

So you think the content as whole is degrading? Not just movies?

Abhigyan:

We all remember Altaf Raja? He sold 27 lakh cassettes of his non-movie album near the end of 1990s and today an artist cannot sell even 2 lakhs. People are paying to get Airtel’s own jingle as ringtone but not Hindi Bollywood music. What can you do when everybody is in denial?

The recent show Satyameva Jayate had received a TRP of 3.0. Apparently Amir Khan has spent 30 crores on marketing and 7 crore per episode. They were trying to reach around 12 million people of India by telecasting the show on Doordarshan apart from Star Network. But this is not enough if they got 3 ratings for the show. It is a complete waste.

Let’s take another brilliant example- UK has a population of 60 million people and its number one show is the Music reality show done by ‘Simon Cowell’ which has around 9-10 million viewers. That’s a whopping 17-18% of the population.

Mehak:

Why these days no “real” blockbuster Movie is coming out of industry?

Abhigyan:

They have forgotten how to make a blockbuster and they have given up. It is like ‘Baniya’ game. Just like a small merchant would not like to make it big, similarly the Indian filmmakers never think of scale. They put 20 crores in a film and getting back 100 crores and this is sufficient for them. Nobody has been able to scale as they are satisfied. The filmmakers are looking at small number of people and at a much smaller universe. We don’t have the reach or the ambition to scale. Nobody is attempting to make it big. We don’t want to grow and we look at everything from the wrong side. A question to the filmmakers – Why do u make a film? Is it because you want to make money or you want people to watch your movie by showing them an amazing story and screenplay? If it is just the money then these filmmakers should have chosen the job of bankers, merchants or something else.

Can we even think of putting Yashraj Productions in comparison to Walt Disney? Can we compare what SRK does in terms of movies in comparison to Tom Cruise?

This year, IPL connected around 20 crore people in one or the other way. IPL alone is more than half of our Bollywood industry in terms of theatrical revenues. This proves that Bollywood is failing massively at attracting audiences to watch it’s movies.

Mehak:

Has Hollywood movies doing extremely good in India affected Bollywood?

Abhigyan:

No they are not doing extremely good but they have started doing well now. It started from the first Spiderman in India which had made the highest collection by a Hollywood film at the time.

Mehak:

Do you think Hollywood will surpass Bollywood in India in upcoming times? If yes, what lessons Bollywood needs to learn?

Abhigyan:

Yes, it can. Distribution system of Bollywood is to be blamed primarily. These are family based distribution systems that need to be changed.

Mehak:

Is there a hope that this pathetic content being delivered continuously can change?

Abhigyan:

Content can change and it is possible. It might change tomorrow or day after tomorrow. It doesn’t take much time/effort to change.

Vicky Donor was a recent good example. If an average film is like Vicky Donor, in quality then it’s a good sign. Paan Singh Tomar is another example of a movie which was not marketed properly but if it had been marketed like Kahani then it could have done better than Kahani.

So here we are throwing some really open questions to our Movie and TV show makers. What do you think of Indians as an audience?
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Chi Chi is back on Television – All set to Move and Shake

Yes you guessed it right. Our very own Govinda aka Mr Chi Chi is back on Indian Television and this time he is all set to move and shake with the original Mover and Shaker i.e, Shekar Suman. Govinda was last seen in Comedy Circus as a Celebrity Judge. You might have noticed this unique quality about him, the moment you see him on screen there is an auto pop up of smile on your face which eventually turns up in Laughter. 😉 Who can forget his amazing dance moves, his comic timing and his crazy yet amazing dialogues and roles that he played over the past 2 decades:

 Following are some of the facts about Govinda that might interest you:

  • Govinda has been casted in over 120 Hindi language films
  • In June 1999, Govinda was voted as the tenth greatest star of stage or screen of the last thousand years by BBC News Online users
  • He was not considered for a steward’s position at the Taj Mahal hotel, because his English wasn’t good enough
  • His first released film was Ilzaam (1986), a box office success and the fifth biggest hit of 1986 and which Features the hit song “Street Dancer
  • He also worked with Rajini Kanth and Sridevi in a hit film titled, Ghair Khanooni
  • He turned down roles in Taal, Gadar: Ek Prem Katha and Devdas which went on to become successful films
  • Govinda has won 2 Filmfare awards : Special Award for Saajan Chale Sasural and Best — Comedian Award for Haseena Maan Jaayegi
  • He has been nominated for 10 Filmfares till date

We often see him as a colorful person with the type of films he does and the kind of style he has. Govinda has definitely created a special place for comedy movies in the Film Industry. Am I forgotting something? Oh yes… How can we forget Mr David Dhawan? Both of them are the real Jodi Number 1 of this Film Industry. They have done 17 films together and most of them have been a major hit. The Duo came out with Laughter Riot and have delivered movies such as Shola Aur Shabnam (1992), Aankhen (1993), Raja Babu (1994), Coolie No. 1 (1995), Saajan Chale Sasural (1996), Hero No. 1 (1997), Deewana Mastana (1997), Bade Miyan Chote Miyan (1998), Haseena Maan Jaayegi (1999), Anari No.1 (1999) and Jodi No.1 (2001).

Coming back to the appearance on Television, Govinda has been seen everywhere when it is all about song and dance, be it Indian Idol or Laughter challenge. Govinda will be the first legendary guest on the news season of Movers and Shakers. This time he is here to share his life on Indian television with a celebrity (Shekar Suman) who is well known to touch the personal aspect of every guest. Let alone Dancing and comedy, this time Govinda is here to share his brand of acting, politicians and actors, his stint on television and more. The show will be aired on 12th March 2012 on SAB TV. So don’t miss the show and do let us know about your view about the rebirth of Movers and Shakers. You can also check our post about Movers and Shakers here.

Happy Viewing.

The Movers and Shakers of Indian Television is Back

Guess who is back… Indian Television’s very own Movers & Shakers – ‘Shekhar’ Suman. Yes, he is back with arguably the most memorable and popular Television Chat shows ever. Movers and Shakers is making a comeback after a decade. And this time it will be aired on SAB TV which will try to be on top of the Chat Show race in Indian Television. SAB TV is considered the Best Indian comedy channel, as it guarantees to be a complete family entertainment with Hindi comedy shows for all ages.

So where were we…? Oh right…Mr. Shekhar Suman! We all remember him as one of the judges of ‘The Great Indian Laughter Challenge’ show along with Navjot Singh Sidhu. This was first of its kind of stand-up comedy challenge shows on Indian television. However, he quit after the end of the third season apparently due to differences with his co-judge, Sidhu. He soon became the judge of a rival comedy program Comedy Circus. And he also had an association with SAB TV, when he hosted the show ‘Jab Khelo SAB Khelo’ on SAB TV. Also who can forget his dancing moves on Sony TV as a participant in ‘Jhalak Dikhla Ja’.

News is that Movers and Shakers will see Shekhar Suman focusing on the human aspects of the celebrities and their stories along with a set of ‘must see elements’, ‘street segments’ and a ‘common man’ segment at the end of each episode. No doubt it’s a cult show and a great platform to reconnect with the people as well as be the common man’s voice. There are also rumors that Anna Hazare might be one of the celebrity guests on the show. Well time will only tell if this is true or not.

So are you ready to move and shake your funny bone with Shekhar Suman !!! MOVERS AND SHAKERS which will be telecast on Monday to Friday at 10.30 pm beginning March 12, 2012. So send in your comments and reactions once the show goes on air.

Happy Viewing.