New Genres Being Targeted for Television

The times are changing for Indian Television not just in terms of shows based on particular genres but brand new channels being introduced targeting specific genres and categories like age group etc. It is becoming imperative for the producers and the heads of various channels to bring fresh ideas to survive and create a niche for themselves in this competition scenario. With this new avatar of all the channels the television heads are already trying to transform people’s opinion about regular channels.

Today we will give a short glimpse of channels that have been introduced recently or will be launched with such genres and categories.

Sonic (Nickelodeon) – This channel will be introduced shortly by Viacom18 productions. It is based on action loving generation that targets 13-18 year old teenagers. The channel clearly states three main ideas behind the shows’ theme and they are ‘Thrills’, ‘Guts’ and ‘Glory’.

UTV Action – The channel was launched some time back and airs English action genre movies from Hollywood dubbed in Hindi. Even this idea is new and has gained popularity with specific viewers group. This channel is the ultimate Action destination for any fan!

UTV Stars – “Stars” as the name suggests was launched recently that features shows based on Bollywood only. All the gossips, movie reviews, interviews with celebrities etc are the popular sections of this channel.

History – Introduced in collaboration with Network18. The channel roped in one of the highest paid actors “Salman Khan” for the initial promotion of the channel. It is a masala filled version of documentary and lifestyle genres as it features some really cool shows like “Sliced”, “America: The Story of The US” and “Food Tech“.

India’s audience has evolved in terms of TV and its daily dose of entertainment. Many channels realized this fact and shows for every age group, genre etc are on air!!

So which one are you Tuned into?

iDubba Recommends- This week’s show dubba(box) for Lifestyle/Fashion loving girls!

Yes, we are back. And this time recommending shows for our Fashion loving girls. If you’re young and hip, college going and like to watch Idiot Box, here are some of the top recommended shows for you

MTV Style Check 1. MTV Style Check. Channel: MTV, Next Airing- 25th Mar 2 PM.

Get latest updates from famous designers and Fashion gurus. Watch this show everyday and to set SMS alerts you can go to this link-

im too sexy form my shoes NDTV goodtimes 2. I’m too Sexy for my Shoes. Channel: NDTV Goodtimes, Next Airing- Thurs 5:30 PM

I’m Too Sexy For My Shoes is a high fashion show that looks at the subject beyond the obvious. The episodes highlight different ways in which a trend can be worn. We tell you about various stores and brands that stock the current trends. Apart from the trends the show offers unlimited supply of tips that will make you staggeringly stylish. It gives you hair and make up tips and also tell you about the right footwear that will make or break any outfit. The show travels across the country from Kashmir to Pondicherry, to give you a flavour of Indian fashion that is as diverse as the nation’s food palette. The new series helps you realise how fashion has been influenced by various aspects and that’s why Architect Hafeez Contractor shares with us his take on subject. It makes the intimidating fashion from the runways of Sao Paulo, Paris and Milan user friendly and easy to digest! Don’t believe us? Well… just tune into the new series!!

To set SMS reminder for this show-

americas next top model Zee Cafe 3. America’s next Top model. Channel: Zee Cafe, Next Airing- Thurs 3 PM

14 aspiring girls will battle it out for a prestigious modeling contract on the streets of high fashion. With a new judge and a new location, this season will sizzle more than ever before.

You can set reminders for next 5 appearances of this show here-

friends zee cade 4. Friends (Season-10). Channel- Zee Cafe, Next Airing- Thurs 5:00 PM

One of the best Comedy series of all times. And you still love it :).

Never miss this show via-

so you think you can dance axn 5. So you think You can Dance. Channel- AXN, Next Airing- Fri 12:00 PM (Episode- 6 down to 4)

A very popular talent hunt reality show where contestants compete to be named America’s favourite dancer. Each week contestants dance with a different partner to test their versatility. All types of dance backgrounds are encouraged from salsa to hip-hop, jazz to ballet. The two couples whom the viewers at home decide have performed the weakest are eliminated each week by a panel of judges until only four remain. In the end only one couple will be crowned the winner and receive a grand prize. This is my personal favourite 🙂

emotional atyachaar bindass 6. Emotional Atyachaar. Channel- Bindass, Next Airing- Fri-7:00 PM

One of the controversial shows on TV. Emotional Atyachar takes the fidelity test of lovers and showcase them on National TV.

In case you haven’t watched it yet, set reminder for same-

dance india dance zee tv 7. Dance India Dance. Channel- Zee TV, Next Airing- Thu, Fri 9:30 PM

India’s version of “So you Think you can Dance?”. A talent hunt show where we can see some awesome Dance talent 🙂

splitsvilla MTV 8. Splitsvilla. Channel- MTV, Next Airing- Tomorrow 10 PM (Finale 1)

When allies of 5 hot couples and an axis of 10 super hot singles clash, the result is bloodshed and broken hearts. World War III has been declared and the battle field is a luxury villa in Asias most popular beach destination, Phuket. With sizzling hot generals a.k.a hosts VJ Nikhil Chinapa and VJ Deepti Gujral and a brilliant new format, Vodafone MTV Splitsvilla 3: The War For Love Returns, is back. All arms used in this war will not only be for hugging!

Set alerts for this show here-

Let us know lovely ladies how you find these recommendations. Your feedback will help us improving this feature. And yea if you’re interested in recommending us shows you can do that by sending a mail to