What’s wrong with Indian entertainment and why Rs 100 Cr Bollywood club is not cool?

We recently interviewed Abhigyan Jha Founder & CEO of Undercover Productions Ltd (the man behind JayHind TV and hits like Movers and Shakers). We asked him what he thought about the Rs 100 Cr club which Movie makers feel proud of and what challenges Indian entertainment industry is facing. The answers he gave are very candid, fascinating and revealing. Read them with your eyes wide open ūüôā

Mehak:

Why do u think 100 Crore Bollywood club is not cool?

Abhigyan:

We have 121 crore people in this country so accordingly it doesn‚Äôt make sense. If a movie is making 100 crores business that means it’s collecting less than Rs 1 per capita which is extremely low. If we take example of US which has 310 million people, and movies there make upto 3-4 dollars per capita, we can see a huge difference. The simple reason for this huge disparity is that most Indians are not watching Bollywood movies and it proves that the content of our movies is getting pathetic. These figures about how much a movie has collected from the success at box office are misleading for a country like India. 3 idiots was the only movie that came close to selling 3 crore tickets in last 30 years. The top 3 Bollywood films by Box Office Gross ever are Mughal-e-Azam, Ganga Jamuna & Sholay and 3 Idiots is at a lousy 36th spot. (as per Box Office Bollywood Gold Standard). Shahrukh Khan‚Äôs movies are not even in the top 40. Mr. Bachchan has only 2 movies in top 50 – Sholay and Amar Akbar Anthony and he was not the solo actor in both. Mr. Dilip Kumar comes out as the biggest hero. Most of his films are in the top 20 grossing films. What went wrong was that after 1980 our filmmakers started making really bad movies.

When you call movies like Sholay and Mughal-e-azam, Superhits with collections close to or higher than Rs.1000 Crores, in the same breadth you cannot call movies like Housefull, a hit by any standard. We should not be told how much money, the movie made but instead how many people are actually watching the movie: How many tickets were actually sold. Movies, Television shows and Music in our country are not serving the right content but everybody is in denial mode that nothing is wrong. We are being told numbers which mean nothing: no one can get a sense out of TRP and Box Office Gross that very few people are actually watching even the so called HITS! Nobody will be able to tell you how many viewers are watching a “2.5 TRP rated show” ! Not even the channel people would know except for the strategy and marketing team. The Hindi Speaking market in India is at least 50 crore people out of which only 70 lakhs would be watching a show whose TRPs are 2 or more. In 1992-93, on a Hit series like say Dekh Bhai Dekh: each episode was made between 5.5 or 6 lakhs and unbelievably, the amount spent per episode of a show is the same today as well. After 20 years of inflation & Rupee Devaluation.

Mehak: 

So you think the content as whole is degrading? Not just movies?

Abhigyan:

We all remember Altaf Raja? He sold 27 lakh cassettes of his non-movie album near the end of 1990s and today an artist cannot sell even 2 lakhs. People are paying to get Airtel’s own jingle as ringtone but not Hindi Bollywood music. What can you do when everybody is in denial?

The recent show Satyameva Jayate had received a TRP of 3.0. Apparently Amir Khan has spent 30 crores on marketing and 7 crore per episode. They were trying to reach around 12 million people of India by telecasting the show on Doordarshan apart from Star Network. But this is not enough if they got 3 ratings for the show. It is a complete waste.

Let’s take another brilliant example- UK has a population of 60 million people and its number one show is the Music reality show done by ‚ÄėSimon Cowell‚Äô which has around 9-10 million viewers. That’s a whopping 17-18% of the population.

Mehak:

Why these days no “real” blockbuster Movie is coming out of industry?

Abhigyan:

They have forgotten how to make a blockbuster and they have given up. It is like ‚ÄėBaniya‚Äô game. Just like a small merchant would not like to make it big, similarly the Indian filmmakers never think of scale. They put 20 crores in a film and getting back 100 crores and this is sufficient for them. Nobody has been able to scale as they are satisfied. The filmmakers are looking at small number of people and at a much smaller universe. We don‚Äôt have the reach or the ambition to scale. Nobody is attempting to make it big. We don‚Äôt want to grow and we look at everything from the wrong side. A question to the filmmakers – Why do u make a film? Is it because you want to make money or you want people to watch your movie by showing them an amazing story and screenplay? If it is just the money then these filmmakers should have chosen the job of bankers, merchants or something else.

Can we even think of putting Yashraj Productions in comparison to Walt Disney? Can we compare what SRK does in terms of movies in comparison to Tom Cruise?

This year, IPL connected around 20 crore people in one or the other way. IPL alone is more than half of our Bollywood industry in terms of theatrical revenues. This proves that Bollywood is failing massively at attracting audiences to watch it’s movies.

Mehak:

Has Hollywood movies doing extremely good in India affected Bollywood?

Abhigyan:

No they are not doing extremely good but they have started doing well now. It started from the first Spiderman in India which had made the highest collection by a Hollywood film at the time.

Mehak:

Do you think Hollywood will surpass Bollywood in India in upcoming times? If yes, what lessons Bollywood needs to learn?

Abhigyan:

Yes, it can. Distribution system of Bollywood is to be blamed primarily. These are family based distribution systems that need to be changed.

Mehak:

Is there a hope that this pathetic content being delivered continuously can change?

Abhigyan:

Content can change and it is possible. It might change tomorrow or day after tomorrow. It doesn’t take much time/effort to change.

Vicky Donor was a recent good example. If an average film is like Vicky Donor, in quality then it’s a good sign. Paan Singh Tomar is another example of a movie which was not marketed properly but if it had been marketed like Kahani then it could have done better than Kahani.

So here we are throwing some really open questions to our Movie and TV show makers. What do you think of Indians as an audience?
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Are you missing Double Roles in Hindi Cinema?

When was the last time you saw a movie with double role? Finding it difficult to recollect right?? Well, double role used to be the most popular formula of filmmakers. The trend of double role movies is as old as 1960 and today almost every top actor has acted in at least one movie where they played double role.

The trend is so popular if we look at stats we will be amazed to learn that from 1960 till 2009, that is 50 yrs., there has not been a single year without at least one movie in this category. But somehow I feel that in the past decade, the double role formula fizzled out and not many filmmakers exploited twin characterized scripts. As compared with 1998 when there were 11 movies in this category in single year.

As kids we used to loves such movies,¬†the curiosity of these double characters use to leave us amazed and we always¬†ended asking our elders “How can there be two characters who look the same¬†acting together” Audiences were always happy to see two heroes (in the form of two different characters) at the price of one ticket.¬†It was a treat to the fans and a total paisa vasool to watch their favorite actors in twin role‚Ķ‚Ķ.

There have been loads of such examples that have dazzled on the silver screen. Let‚Äôs go down the memory and relive such amazing movies that have ensured you get your money’s worth‚Ķ. Double the amount ūüėČ ¬†

–¬†¬†¬†¬†¬†¬†¬†Dilip Kumar in¬†Ram Aur Shyam,¬†Daastan,¬†Bairaag,

–¬†¬†¬†¬†¬†¬†¬†Raj Kumar in¬†Karamyogi

–¬†¬†¬†¬†¬†¬†¬†Sanjeev Kumar in¬†Naya Din Nayi Raat

Р      Amitabh Bachchan in  The Great Gambler, Don

–¬†¬†¬†¬†¬†¬†¬†Dev Anand¬†in¬†¬†Hum Dono

–¬†¬†¬†¬†¬†¬†¬†Kamal Haasan in Chachi 420, Appu Rajja and¬†Hindustani

–¬†¬†¬†¬†¬†¬†¬†Dharmendra¬† in¬†Yakeen

–¬†¬†¬†¬†¬†¬†¬†Sharmila tagore¬†in¬†Mausam¬†and An Evening in Paris

Р      Sridevi in Chaalbaaz

–¬†¬†¬†¬†¬†¬†¬†Hema Malini¬†in Seeta Aur Geeta

–¬†¬†¬†¬†¬†¬†¬†Govinda in¬†Aankhen

Р      Anil Kapoor in Kishen Kanhaiya

Р      Akshay Kumar in Aflatoon

–¬†¬†¬†¬†¬†¬†¬†Salman Khan in Judwa,

–¬†¬†¬†¬†¬†¬†¬†Sunil Shetty in Gopi Kishan

–¬†¬†¬†¬†¬†¬†¬†Hrithik Roshan¬†in¬†Kaho Naa… Pyaar Hai

–¬†¬†¬†¬†¬†¬†¬†Priyanka Chopra in Love Story 2050

–¬†¬†¬†¬†¬†¬†¬†Shahid Kapoor in Kaminey

–¬†¬†¬†¬†¬†¬†¬†Shahrukh in¬†Duplicate¬†,¬†Don and¬†Om Shanti Om

Well, the list of Double Role movies is endless… with more than 226 Double/triple role movies being released since 1951 we wish to see more of these kinds hitting the theatre. Hope that the filmmakers treat their audience with more of such movies. Though not all Double role movies were successful, but it does attract a good crowd. So let’s wait and watch how this age old formula of Bollywood works in the present times.

Are you ready for the 57th FilmFare Awards 2012!!

Oh yes, the biggest and¬†arguably¬†the best Award Show that Indian Cinema has ever witnessed….Till date. And it is all set to knock on your Television sets soon.¬†The¬†Filmfare Awards¬†are presented annually by¬†The Times Group¬†and is¬†one of the oldest and most prominent film events given for Hindi films in India.

The¬†honour¬†is been given to¬†both artistic and technical excellence of professionals in the¬†Hindi language film industry¬†of¬†India.¬†The Filmfare Awards have been often referred to as Hindi film industry’s equivalent to the¬†Oscars.¬†(Well it’s a debatable topic, let‚Äôs not get into it) ūüėȬ†I know you must be eagerly waiting to find out the nominations for this year‚Äôs¬†FilmFare Awards, but before that let me take this opportunity to share some interesting facts about these awards.

Did you know:

– Dilip Kumar, Shahrukh Khan and Amitabh Bachchan have won 8 awards each till date(Best Actor + Best Supporting Actor)

–¬†Surprisingly, the biggest blockbuster hit in the history of Bollywood – Sholay, won only one Filmfare Award in 1975 and that too for Best Editing.

– ‚ÄėDo Bigha Zameen‚Äô was the first movie to win ‘Filmfare Award For Best Film’.

– In the 25th year of Filmfare Award ceremony, the statue was made of silver, while in the 50th year of its celebration, gold status were given.

–¬†Filmfare Award was initially named ‘Clare Awards’, after the ‘Times of India’ film critic – Clare Mendonca.

– In 1969, Sunil Dutt organized a party for Dilip Kumar, when the latter beat him for ‘Filmfare Best Actor Award’. This started the trend of post-award parties in Bollywood.

– In 2006, Sanjay Leela Bhansali’s movie ‘Black’ won 11 Filmfare awards, the most awards won by a movie in the history of Filmfare Awards, till date.

So are you finally ready to find out the Nominations!!!!!¬†Here you go ………

Filmfare Award 2011 for Best Actor.  This will be surely be one of the most toughest category, with such amazing actors in the race.

  • Ajay Devgan ‚Äď Singham / ¬†Amitabh Bachchan¬†‚ÄstAarakshan¬†/¬†Hrithik Roshan ‚ÄstZindagi Na Milegi Dobara¬†/¬†Ranbir Kapoor ‚ÄstRockstar¬†/¬†Salman Khan ‚ÄstBodyguard¬†/¬†Shahrukh Khan ‚Äď Don2

Filmfare Award 2011 for Best Actress.  

  • Katrina Kaif¬†‚Äď Mere Brother Ki Dulhan /¬†Mahie Gill ‚Äď Saheb Biwi Aur Gangster /¬†Priyanka Chopra¬†‚Äď 7 Khoon Maaf /¬†Vidya Balan ‚Äď No One Killed Jessica /¬†Vidya Balan ‚Äď The Dirty Picture

Filmfare Award 2011 for Best Film

  • Delhi Belly¬†/¬†Don 2¬†/¬†No One Killed Jessica /¬†Rockstar /¬†The Dirty Picture /¬†Zindagi Na Milegi Dobara

Filmfare Award 2011 for Best Director

  • Abhinay Deo¬†‚Äď Delhi Belly /¬†Farhan Akhtar¬†‚Äď Don2 /¬†Imtiyaz Ali ‚Äď Rockstar /¬†Milan Luthria ‚Äď The Dirty Picture /¬†Raj Kumar Gupta ‚Äď No One Killed Jessica /¬†Zoya Akhtar¬†‚Äď Zindagi Na Milegi Dobara

Filmfare Award 2011 for Best Actor In A Supporting Role

  • Abhay Deol¬†‚Äď Zindagi Na Milegi Dobara /¬†Farhan Akhtar ‚Äď Zindagi Na Milegi Dobara /¬†Naseeruddin Shah¬†‚Äď The Dirty Picture /¬†Pitobash Tripathy ‚ÄstShor In The City¬†/¬†Vir Das ‚Äď Delhi Belly

Filmfare Award 2011 for Best Actress In A Supporting Role

  • Juhi Chawla¬†‚Äď IAM /¬†Kalki Koechlin¬†‚Äď Zindagi Na Milegi Dobara /¬†Parineeti Chopra¬†‚ÄstLadies vs Ricky Bahl¬†/¬†Rani Mukherji ‚Äď No One Killed Jessica /¬†Swara Bhaskar ‚ÄstTanu Weds Manu

Filmfare Award 2011 for Best Music Director – So who will win this award… who will you bet on !!!!!

  • A.R.Rahman ‚Äď Rockstar /¬†Ram Sampat ‚Äď Delhi Belly /¬†Shankar-Ehsaan-Loy ‚Äď Zindagi Na Milegi Dobara /¬†Sohail Sen ‚Äď Mere Brother Ki Dulhan /¬†Vishal-Shekhar ‚ÄstRa.One

Filmfare Award 2011 for Best Lyrics ( I am Surprised to see Chammak challo in this list.. Are you???  )

  • Gulzar ‚Äď Darling ‚Äď (7 Khoon Maaf) /¬†Irshad Kamil ‚Äď Nadaan parindey ‚Äď (Rockstar) /¬†Irshad Kamil ‚Äď Sadda haq ‚Äď (Rockstar) /¬†Javed Akhtar ‚Äď Senorita ‚Äď (Zindagi Na Milegi Dobara) /¬†Vishal Dadlani and Niranjan Iyengar ‚Äď Chammak challo ‚Äď (RA.One)

Filmfare Award 2011 for Best Playback Singer (Male)

  • Akon and Vishal Dadlani ‚Äď Chammak challo (RA.One) /¬†Mohit Chauhan ‚Äď Jo bhi mein (Rockstar) /¬†Mohit Chauhan ‚Äď Sadda haq (Rockstar) /¬†Rahat Fateh Ali Khan ‚Äď Teri Meri (Bodyguard) /¬†Shafqat Amanat Ali ‚Äď Dildaara (RA.One)

Filmfare Award 2011 for Best Playback Singer (Female)

  • Alyssa Mendonsa ‚Äď Khwabon ke parindey (Zindagi Na Milegi Dobara) /¬†Harshdeep Kaur ‚Äď Katiya karu (Rockstar) /¬†Rekha Bhardwaj & Usha Uthup Darling (7 Khoon Maaf) /¬†Shreya Ghoshal ‚Äď Teri Meri (Bodyguard) /¬†Shreya Ghoshal ‚Äď Saibo (Shor In The City)

So are you ready….. Oh did I mention that¬†Shahrukh Khan and Ranbir Kapoor will be hosting the show this year……. So get¬†glued¬†to the television on 29th January on Sony Television and watch your¬†favorite¬†stars¬†dazzle¬†the screen.¬†Do let us know about your¬†favourite¬†moments during the award¬†ceremony. It‚Äôs always good to know your views. Happy Viewing.