Imagine that you come to know that the most recent movie that you saw in a movie hall last week is about to be aired on television in a month” time… How do you feel about it??
Well, gone are those days when you had to wait for months and months before you get a chance to watch a new movie on television. It’s the latest trend on television these days. Honestly, in my opinion both the audience and the director are the real winners and not to forget the channel that airs these movies. The channels do mint loads of money as they get maximum viewers watching their channel and no doubt sponsors make it even bigger. They get chance to showcase their latest serials to the audience.
Let me give you an example, I might not watch ZTV and its daily soaps, but as you know that ZTV has bought the satellite rights of Don 2 for 37 crores. Yes you read it right… 37 crores. , so when they air Don 2, during the break, they will show the promos of their daily soaps, and this is when they get a chance to attract new viewers for their shows. Isn’t it interesting!!!! Not only this, the directors too get some return on the investment even before the movie is released. According to some experts, the TV satellite rights market has grown more than 10 times in the last decade alone. “Big flicks bring channels high TRPs and bumper ad revenue. This also gives a chance to the television audience to watch a movie in this living room with his entire family.”
So are you excited to watch the daily soaps 😉 just kidding. So are you excited to know which channel is in the game of buying movie satellite rights…. here you go
Sony Entertainment Television has inked a deal for four movie blockbusters including the super hit ‘The Dirty Picture’. (Amount not disclosed)
Zee acquires satellite rights of Don 2 for Rs. 37 crores
The satellite rights of `Agneepath` have been sold to Zee for Rs 41 crore
`Krrish 3` has been sold for Rs 37 crore to Star TV
Sony Entertainment supposedly paid 40 crore for Aamir Khan-Kareena Kapoor’s Movie “Taalash”
So are you going to watch Agneepath in a Movie Hall or in your living room!!!! So let us know your views on this latest trend 😉
The times are changing for Indian Television not just in terms of shows based on particular genres but brand new channels being introduced targeting specific genres and categories like age group etc. It is becoming imperative for the producers and the heads of various channels to bring fresh ideas to survive and create a niche for themselves in this competition scenario. With this new avatar of all the channels the television heads are already trying to transform people’s opinion about regular channels.
Today we will give a short glimpse of channels that have been introduced recently or will be launched with such genres and categories.
Sonic (Nickelodeon) – This channel will be introduced shortly by Viacom18 productions. It is based on action loving generation that targets 13-18 year old teenagers. The channel clearly states three main ideas behind the shows’ theme and they are ‘Thrills’, ‘Guts’ and ‘Glory’.
UTV Action – The channel was launched some time back and airs English action genre movies from Hollywood dubbed in Hindi. Even this idea is new and has gained popularity with specific viewers group. This channel is the ultimate Action destination for any fan!
UTV Stars – “Stars” as the name suggests was launched recently that features shows based on Bollywood only. All the gossips, movie reviews, interviews with celebrities etc are the popular sections of this channel.
History – Introduced in collaboration with Network18. The channel roped in one of the highest paid actors “Salman Khan” for the initial promotion of the channel. It is a masala filled version of documentary and lifestyle genres as it features some really cool shows like “Sliced”, “America: The Story of The US” and “Food Tech“.
India’s audience has evolved in terms of TV and its daily dose of entertainment. Many channels realized this fact and shows for every age group, genre etc are on air!!
In a recent development I&B has given approval to 22 new channels for uplinking and downlinking. Well, as per estimates made by Reuters during early 2008 there would be 700 Channels in India by the end of 2009. But for past some time due to market depression, no new Channels were coming up and hence the total number was kind of fixed at 350 odd channels.
This news that I&B has given 22 new Channels permission to operate in India. This includes channels from Fox (India) group, TV 18 Group, Krishnaswamy Associates Media Rennaissance, Information TV, Kalaignar TV etc etc. While TV 18 looks for the extension of its business Channel CNBC in local languages, Fox is looking for expansion of its Nat Geo channels in adventure and Music.
This again leads to the same discussion. How many channels are enough to engage you? The genres are more or less the same- general entertainment, sports, music, movies,knowledge, reality,news, business etc. The only distintive factor remains is content. But the challenge for these many channels is to make user watch them in the first place. Marketing expenditures are huge and majority of existing channels are already facing losses (at least in short term). But only basis that the Advertisement spending is huge over this medium ($4.4 Billion, Industry estimates) and is expected to grow in near future, makes this industry lucrative enough for the new broadcasters.
But what about TV Viewers, do they care enough? Well it seems that they do. For whatever the reason, TV is the most used entertainment gadget among people even today. They do care but the problems for them are increasing with increasing number of channels. Time should come when they should know what Channels to subscribe and what not. Which channels and shows to watch and what to miss. Will there be a time when this could happen. Well, hold your breaths, iDubba is on its way!