Satyamev Jayate’s TRPs falling flat; Aamir Khan not bothered!

While Amir Khan discusses global topics with the audience …we will like to discuss him and his show Satyamev Jayate with our audience. Satyamev Jayate means Truth always triumphs but sadly TRPS are not telling the same story.

While Star reports a historic reach of 37.4 crore people over the first 4 episodes aired in India. This when extrapolated to All India Universe, as per industry conversions, means that the show has reached out to 37.4 crore Indians since its launch – that is 1 in every 3 Indians have watched Satyamev Jayate.

But then why is the show stepping down the ladder of Television Rating Points (TRP)? Airing on nine channels (Star Plus, Star Pravah, Star Jalsha, Star World, Star Utsav, Star Vijay, Asianet, ETV Telegu and Doordarshan) the shows depreciates. The Channel and Advertisers are disappointed with the gradual degradation as they expected Aamir’s TV debut to give a tough fight to Amitabh Bachchan’s Kaun Banega Crorepati and mint a whole lot of money.

Aamir though is not taken aback with such responses. In an interview with a leading daily, Aamir said:

“I am very clear that our viewer ship is the highest ever. I don’t know what the advertisers do but I will tell you one thing. The reason I am not bothered about TRPs is because TRP number is given by just 7,000 boxes. And how 7000 boxes going to tell me what India is watching. TRP is very different from viewership. And I am bothered about viewer ship; I am concerned about it, not the TRPs.”

Mr. Perfectionist said that he is happy with people’s reactions and the show’s response is like dream come true. He said:

The show aims at awakening commoners and to change their thoughts. In fact, in a large number of issues… what is required is a change in attitude. For example, all of us are surrounded by this patriarchal kind of thinking. Now politicians can hardly change that. The feeling that people have… of not wanting a girl child… that is a feeling. So we are looking to provoke people to look inward, rather than outward.”

He wanted people to discuss debate and have an insight of what is happening around them; and shall we say the Show’s host is having his say as the show itself is one of the very few individual events (media or otherwise) to trend on Twitter every weekend with such high levels of conversation both in India and globally. The show has reached over 50 crore impressions in the online space. Satyamev Jayate crossed a million fans on Facebook, making it the fastest online fan community build up for a show on Indian Television.

Yes, it is different from an average reality show but not in terms of Drama. There has been a controversy that voices the positives and the negatives of the show. On one hand the doctors opposed the question that was raised towards their profession during the medical malpractice episode. On the other hand the Facebook fans are dishing out support messages for the show and their hero Aamir Khan. In fact the promotional activities keeps the drama quotient high as all through the week an Advert by Aamir himself hints about the next episode but does not disclose it till Sunday maintaining the suspense and excitement. Don’t forget the ice breaking music session at the end of every episode. So, the show lacks no Drama what so ever and it gives your goose bumps a trigger because it shows reality out and out but somehow the TRPs aren’t doing the same for the advertisers.

So, what should the Channel tell Sataymev Jayate’s team to bring in for TRPs?