Should you really care about 2% of TV viewing audience?

Let’s start with the tweet which triggered this post:

Sneha Rajani ‏ @SnehaRajani

Do people on Twitter realise that they represent less than 2% of the TV viewing audience in our country?

When it comes from Senior Executive Vice President and Business Head of popular TV channel, it got to have some weight. Well you might not care about “this” 2% of TV viewing audience (which turns out to be a whopping 8 million) as this does not affect your TRPs “yet”. But just to bring out this question today- Don’t you think this is anyway a subset of existing TV viewing audience? Also it is probably the only audience with a face and platform to reach out to you?

So what’s the real story behind all of this?

The show “Bade Acche Laggte Hain” till now (it’s been a year) offered an outstanding storyline and audience loved how this couple who got married and fell in love with each other and their consummation sequence. Not only that, there were such awesome episodes and most cherishing scenes of Ram and Sakshi, which one can keep on watching a million times. Even their phone-cut scenes were shot so beautifully, one could easily feel their happiness as well as sadness. The show had such interesting charm and was in top 10 shows for first few months. Bade Acche Laggte Hain is definitely ‘the-most-talked about’ show on social media (a rare feat in India). Everyone must not be watching it, but they all know about it. The freshness of the show was something that kept audiences glued to the show.

But, unfortunately, these days, fans feel, that the show has lost its charm and its original storyline. Not only the fans, but even the Director of the show felt the same; when she tweeted to a fan

sangieta rao ‏ @sangieta3

@heartrider_anu. I can only say u all were thr wid us in our good time… Hope u stay wid us now, as this phase shall too pass..

This is because the current track is sort of a separation of the lead couple. The loyal fans do not want to see the separation track and instead want to watch how the couple faces challenges of their life ‘together’. They surely do not wish to watch the same K-soapy stuff which is like ‘been there, done that’ sort of a thing for them!

rajalaxmi sahu ‏ @rajsah1982

@PositiveMe2 @sangieta3 Why d shows are being made? for fans and viewers?then it shd go in way we expect it.cut the crap pls, dnt ruin BALH

 Tullika ‏ @tullikarastogi

@PositiveMe2 people are suffering from heart attacks sadness syndrome please bring Ram and Priya together and bring love strong moments

 Priyanka Kannan ‏ @Kannan_Priyanka

@ramkapoor1973 @PositiveMe2 @sangieta3 The way the story is progresing – both the viewer interest n TRP wil DIP! 0-out of box thinking..SAD!

Also there is news about a leap happening in Bade Acche Laggte Hain. Just one article somewhere and FANS go BOOOM! The outrage has no END! They just do NOT wish to watch the leap. Few fans have gone to the extent of saying “we will stop watching the show if there is a leap”. This is insane! But that shows how strongly and emotionally fans are attached to the show and they do not like it being ruined in such a worse way. There is a petition which fans have created and have been broadcasting it to other fans, asking them to sign it if they don’t wish to see a leap in the a show:

@kogupta#noleapinBALH, show is too unique to be thrown into leap fest already. We want a happy pregnancy track with cute RaYa moments!!

Bade Ache Lagte Hain ‏ @BadeAchche_RKR

With rumors of 4 year leap coming up in the show, we have created a petition to let the creatives know that the…

So you have a got a fair bit of idea now, this in all probability looks like the first case where fans have taken the show-makers of a channel by storm (In India). Show makers are forced to reply to fans and since they cannot take the decision of changing their story-line based on few “thousand” tweets, they have gone defensive. Importantly, the show’s TRPs are not low and hovering around 2.4-2.6, which might be holding the makers to listen to this “2%” of TV audience.

Since people on Twitter might also get influenced by peers, we thought of taking neutral views of our audience at iDubba regarding the same issue. (In just one day we were able to register more than 150 reactions) Here are the results-


Q1. Do you feel Bade Achhe Laggte Hain has lost its content quality?
Yes-
58% (50)
No- 30% (26)
Maybe- 12% (10)

Q2. Do you think there should be a LEAP in the show?
Yes- 53% (46)
No- 42% (36)
I don’t know- 5% (4)

Surprisingly the results here indicate people would like to see a leap as it might give them some new content.

Here are some of the reactions from our users:

“It should continue like the way it had started, all lovey lovey.. no vamps/villaneous roles… should end off in another 20 episodes.. then maybe season 2 could start :)”

“They shud put some sensible plots in the shows n make RAM(the lead character) some head to think n see the truth….how can the lead character be so dumb….”

“Coolest show ever watched on tv u could add some funny stuff to have a good laugh with family. missing the sense of humor of the story writer “

“Show has totally gone boring. If nothing changes for good in next few episodes, I ll quit watching it. Make it something exciting. Like death of any characters or intro of new chars.”

Conclusion:

So as we can see the reactions about the show are mixed but one thing is clear- viewers believe the show has lost its original charm and quality and they want it to be back on track (which even show’s Director agreed to). Put aside TRPs, with platforms like Twitter and iDubba, TV viewers get a chance to make their voices heard. Whether some actions are taken or not is a completely different thing as it requires the involvement of various other stakeholders for same. But we believe that very soon show makers will consider including “qualitative” data too instead of just “quantitative” data while deciding the path of a show. In U.S. for example Nielson found out that TRPs of shows are in accordance with various social TV conversation analyzers like Trendrr TV. Which means you can NO longer leave people’s voices unheard. With internet users growing by leaps and bounds (in India) th3 trend is only going to get strong – from 2% to 20%, could you afford to neglect these viewers then??


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One thought on “Should you really care about 2% of TV viewing audience?

  1. mind you, according to Sneha , it was 0.2%, and guess what , for these people she had specially released the promo of the new #BALH leap online(we are important), twitter/youtube was the platform on which the promo was released. Yes the audience is important, what we say does eventually reach other mediums as well, so dont baby sit us and take us for aride however you want. Also as an viewer we have to hold back ourselves, we cant just blast any single individual as these imp decisions are taken by a team… 😀

    All i can say is its high time ppl start respecting the sentiments of the audiences, thats what we want ! even i did a poll on SurveyMonkey , and was astonished to see the votes i got, about 1900 odd votes,

    Will you accept the BALH leap ? do you agree with this ill logical track
    70% No rest all were yes and cant say category

    We Demand Mature RaYA Romance, without typical drama,pls let this show be different then other Balaji shows

    100% yes on this

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