So what is this new channel all about? And what does it have in store? iDubba is all set to share the information with you. This new channel is called as “Sony SIX. The name itself might suggests that it will be a full on Sports Channel. Well you are kind of right. It is also known as India’s Premier Sports Entertainment TV Channel. So let’s dig into this new Channel 😉
In a nation where cricket dominates all sports, MSM’s channel SIX, will air a range of non-cricket sports including martial arts, basketball, football and badminton. But is this a right time to launch this channel? In an already crowded space, Sony MIX is India’s 13th sports channel and it is operated by MSM (Multi Screen Media Pvt. Ltd) India, which also owns Sony Entertainment Television and SET Max. Most sports tournaments are already broadcasted by rivals ESPN-Star Sports (ESS), which owns ESPN, Star Sports and Star Cricket, Taj Television, which runs Ten Sports, Ten Cricket, Ten Action+ and Ten Golf, Nimbus Communications, which has Neo Sports and Neo Cricket and the government-owned Doordarshan Sports.You might ask that what will be different about this channel ? What kind of sports will it air? So let’s find it out.
MSM India owns the broadcast rights in India for Ultimate Fighting Championship (UFC), New Zealand Cricket, FA Cup and NBA. As of April 2012, SIX has started showing the highlights of the IPL. News is that MSM has signed a content tie-up deal with UFC, for a four-year year period to access its library as well as live mixed martial arts fights events. Did you know that MSM has rights to broadcast IPL till 2017? And did you know that going forward, Season 6 of IPL will be shifted Sony SIX? Surprised? Shocked? Well this news is true. So will this bold move be a success? We will have to wait till the next season of IPL to find out the answer. Hang on there is also some good news for the audience; SIX has announced that it will not show any advertisements for the first 3 months 🙂
So do you think that this new attempt from Sony might work? Will the viewers tune into this new sports channel? Well time will only tell if this works. Do let us know your favourite Sports Channel and why you like it.