Why do channels end up changing shows time slot? iDubba tries to answer it

One fine day you come from office, all set to watch your favourite serial and you come to know that it has moved to a new Time Slot! Must be frustrating at times…Right? Well Indian Television does have caught up on this trend. You might wonder why did the Channel change it? What made them do it? Was the serial not generating enough TRP’s? Don’t worry 🙂 iDubba is on a small journey to find out answers for some of these questions.

Not long ago you had heard that Kuch Toh Log Kahenge might see a time slot change because of Shubh Vivah and soon the show was shifted to 11 pm starting February 27. Wonder why? Incidentally, the late night slot of the show 11 pm, which aired the repeats fetched the channel more TRPs than its original slot.  Interesting, Right?

Based on the above example you might think that Change in Time slots might happen only to those serials which are not doing well. The next example might force you to change your mind. As heard, Jhilmil Sitaaron Ka Aangan Hoga on Sahara One will get the 9pm slot thereby making Niyati (currently featuring in that slot) being pushed to 9.30pm. The reason being that they getting good response and hence in order to get the best results, the channel are heading towards a time slot change. So does this sound more interesting?

Well iDubba has recently managed to get the 3rd example as well, that might get you more confused. As you are aware that Movers and Shakers had made its comeback after a long time, and this time on SAB TV. And the slot that was decided was 10.30 pm. Meanwhile, the channel’s existing 10.30 pm show, FIR was shifted to the 11 pm slot and Taarak Mehta Ka Ooltah Chashmah (repeat telecast) was shifted to 11.30 pm. Well in this case the ideal reason would be that SAB TV wanted to promote Movers and Shakers and get in maximum TRP’s. But what about the already popular show FIR? Sounds strange, right? Well now listen to this…since 16th April 2012 Movers and Shakers is aired at 11pm and FIR is back at 10:30pm slot…Googly! I guess you might have been bowled by now going through the above 3 examples.

Hence as you can see that Channels at times do end up changing the Time Slots of not so popular serials. Also some at times they end up shifting their shows in order to promote the news shows. TRP’s does provide some vital data to the channels and help them decide to play around with the Time Slots of some of your favourite shows! Do let us know if this trend is a turn off or you don’t mind this trend 😉

Happy Viewing.

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