Have you tuned into Sony MIX yet?

There has been one more addition to the Music Channels that we watch and this time it’s Sony that has entered this market. Every year, India sees close to 2,000 films launched, and not to forget their music releases. It’s a fact that films have a large dependency on the success of their music. After all what’s Hindi Cinema without Music!

As of now following are some of the Music channels that are making the audience dance on its tunes:

– 9XM 

9XM is a Bollywood Music Channel that airs the latest and best Bollywood Music songs along with rib-tickling jokes by a gang of super cool animated characters, namely Bade Chote, Bheegi Billi, Badshah Bhai, Silly Chicken and The Betel Nuts.

– B4U Music

B4U Music is a music-themed digital TV channel available on more than 8 different satellites, in more than 100 countries.

– MTV :

MTV is more an entertainment based channel now as the focus has shifted from music a lot. Do read out our earlier post about MTV over here –  MTV: Music or Masala Television

– Bindass

Bindass (also known as UTV Bindass) is a Hindi entertainment channel in India targeted at Indian youth.

– Zoom

Zoom is an Indian glamour and entertainment television channel primarily covering Bollywood

– Channel V

The bloody cool world of Channel [v] for the latest Bollywood gossip, the hottest TV shows and the coolest campus fashion.

– VH1

VH1 entertains you with your favourite tv shows, music videos, celebrity news, photos, live performances and special events.

– ETC

ETC is considered as the most credible Bollywood trade channel. It is a Music and movie channel in Hindi and Punjabi.

So getting back to the this new channel, Sony has positioned its new channel as a pure film music channel, MIX is a destination dedicated to music and all that belongs to it. Coming from a family that has prided itself on providing fresh breakthrough programming, MIX too promises an exciting and expansive library of Hindi film songs spanning all eras. Served through a theme based music play out suiting the need of the hour, these songs set up MIX as a channel where everyone will find their favourites every day. Moving into the gap created by erstwhile music channels claim themselves as ‘youth channels’ and other music channels dishing out non-music content and reality shows. 

There are some reports that the music genre on TV has shrunk over time. Data tells us that it is due to lack of stickiness essentially because all music channels target youth. Everyone plays the same numbers too. Sony Mix has managed to tap listeners from both the age groups 14 -24 and 25 – 40 years. And the best part is that they don’t have video jockeys, no animated characters, but do have only one three-minute movie trailer in an hour. So do you think this new change will keep the audience tuned on Sony MIX?

So have you tuned into Sony Mix? Do let us know your views on the this latest Music Channel.

Happy Listening 😉

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