I just happened to observe the frequency of commercials by Telecom Service Operators, seems to be all over various channels. Television is one media where major telecom players have cut to cut competition. On one hand we have Airtel, Vodaphone & Reliance competing against each other and on other hand we have Idea, Docomo and BSNL fighting for the fame. What is so special that these biggies are trying to sell?? Yes newest of all – it’s their 3G services!
Who can forget the IPL season 2 when Vodaphone launched “Happy to help Series” saw the birth of the Sir je Zoozoo (Animated cartoon Character/ eggshell like characters) created to tell a new value-added service story each time. Vodaphone has kick started its 3G service in India and to promote it here they are Vodaphone’s Smartest Brand Ambassador the ZOOZOO’s to bring something exciting for the day- Next Avatar..it is “3G superman”. The Zoozoo turned superman and performed unearthly tasks to denote the speed of Vodafone’s 3G Internet. This commercial is classy not only among the teens but amongst all age groups.
Airtel is not behind the competition, where Vodaphone is promoting itself with these Animated aliens airtel gives it back with ads that touches the heart. Airtel touches the Indian’s heart with two things that always win – Soldiers and beautiful devoted lover/wife. Airtel uses this ad to convey the nearness of loved ones, with their 3G network. A solid Punch line “Dil Jo Chahe Wo Pass Aaye” has hit the youth makes it a must pick service by youngsters and Old people young at heart.
Reliance comparatively focuses on portraying its ads with more emphasis on the product than anything else. It started late in the competition but has come out with simple yet fantastic Ads making it viewer friendly (atleast they understand what 3G actually means) unlike Vodaphone and Airtel.
Idea is an example of creativity in Indian Advertisement industry. Sir jee (we all know who he is J ) is of course doing a very good job with his solid punch” “An Idea can change your life”, “Walk when you talk” and “No Idea? Get idea”. The latest 3G ad features two of the Abhishek Bachchan avatars – 1G and 2G – waiting for the bus to watch an IPL match, but in vain. Immediately, the model’s 3G avatar arrives with the next generation technology and shows them the match on mobile internet. Not sure if viewers actually think about 3G or Sir je J
Docomo and BSNL are still behind the league in this 3G Ad world..am sure with the competition going stiff they will pick up with the pace.We all have seen plenty of advertisements by different 3G operators and all are doing their best to impress the audience right from Airtel to Docomo to Vodaphone.
Which one is your favorite Ad campaign and why do you like it..how exciting they are..!! Do let us know about your views on the same.