New Genres Being Targeted for Television

The times are changing for Indian Television not just in terms of shows based on particular genres but brand new channels being introduced targeting specific genres and categories like age group etc. It is becoming imperative for the producers and the heads of various channels to bring fresh ideas to survive and create a niche for themselves in this competition scenario. With this new avatar of all the channels the television heads are already trying to transform people’s opinion about regular channels.

Today we will give a short glimpse of channels that have been introduced recently or will be launched with such genres and categories.

Sonic (Nickelodeon) – This channel will be introduced shortly by Viacom18 productions. It is based on action loving generation that targets 13-18 year old teenagers. The channel clearly states three main ideas behind the shows’ theme and they are ‘Thrills’, ‘Guts’ and ‘Glory’.

UTV Action – The channel was launched some time back and airs English action genre movies from Hollywood dubbed in Hindi. Even this idea is new and has gained popularity with specific viewers group. This channel is the ultimate Action destination for any fan!

UTV Stars – “Stars” as the name suggests was launched recently that features shows based on Bollywood only. All the gossips, movie reviews, interviews with celebrities etc are the popular sections of this channel.

History – Introduced in collaboration with Network18. The channel roped in one of the highest paid actors “Salman Khan” for the initial promotion of the channel. It is a masala filled version of documentary and lifestyle genres as it features some really cool shows like “Sliced”, “America: The Story of The US” and “Food Tech“.

India’s audience has evolved in terms of TV and its daily dose of entertainment. Many channels realized this fact and shows for every age group, genre etc are on air!!

So which one are you Tuned into?

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