Now a days, at every channel, there is a GA-GA about the movie 3 IDIOTS(2009). They are comparing its popularity and comparing its Box-Office collection with the blockbuster SHOLEY (1975), which does not make any sense. This actually raises a question on the IQ of the people working on this news. They are comparing the collection on SHOLEY (300 CR In 1975) with the current collection of 3 IDIOTS (150 CR till now in 2010).
I just have couple of questions for these people:
- Does the number of viewers are the same?
- How many people could reach to the theatre to watch the movie now and that time?
- Appreciation of money during the period?
Just to share the information in the year 1975 when there are very few cinema halls were present across the country and number of viewers was very less, and that time SHOLEY has done tremendously well.
For an example, just ask any of the person across the country, “Do you know GABBAR SINGH?” and the answer will be definitely “Yes” in 95% of the cases and the percentage will raise as the age group will increase. I just want to share a moment that happened in my life. I was working in an IT company and one day I just said to my colleague that he is looking like VIRU (Dharmendra of SHOLEY) today as he was wearing the same king of the denim jacket that VIRU wore in SHOLEY. He asked me, “Who is VIRU?”
“Haven’t you watched the SHOLEY?” I asked with surprise.
“No” he replied.
“What, you haven’t watched SHOLEY?” this was the question asked by approximately 20 people sitting around him instantly with a big surprise on their faces and this news spread in the entire company with in a hour and everyone who knows or do not know him asked him the same question “How come you haven’t watched SHOLEY?”
Now consider the same situation for the 3 IDIOTS. Does this movie could even come close to the height of the popularity that SHOLEY touched? Does any character of 3 IDIOTS could get the popularity as of GABBAR SINGH of SHOLEY?
Now come about the collection of this movie. In 1975 the movie had done the business of Rs 300 CR.
If we consider the gold rate appreciation to normalize the currency value with time, Gold rate in 1975 was Rs 540 per 10 gm while it is Rs 17000 in 2010, which is approximately 31.5 times of the past rate. So after normalizing the collection of SHOLEY according to 2010, the figure comes around Rs 9540 CR.
Now compare the collection of 3 IDIOTS with SHOLEY and think, Does Rs 150 CR is anyway near to the Rs 9540 CR?
Seriously, the current media looking really uneducated when it comes to comparison and they just sell the information without thinking does this make any sense or not. I know there are many factors that could be considered when making the comparison but the question still stands tall, that even after considering all the factors about both movies, Does 3 IDIOTS still anywhere close to the popularity and collection done by SHOLEY? Spreading this message by media that 3 IDIOTS could break or come closer to the records and popularity of SHOLEY is senseless.