Role of Media in Global Warming reduction

Recent spurt in Global Warming related news across media has put it in the limelight! Now everyone in household has started talking about it, and that too in a serious tone. In my opinion this is a very important development, as fight against Global warming can’t succeed unless common people understand the ill effects of same.

For past 12 years (since Kyoto protocol in 1997) Governments from all over the world are trying to blame each other rather than taking any major step to reduce emissions. The choice is difficult- Growth or Climate?

Since for any Government it’s very important to keep the economy stable in short term (5-10 years), it’s not an easy thing to choose climate over growth. No one has understood this yet, and now we are again going to have Copenhagen Summit, which will probably lead to similar results as of Kyoto.

So what’s the solution? Should our Government just sit and watch what’s happening? Well, they still are doing nothing different! My point is Government should take a secondary role here. Primary role has to be taken up by media. There is only one way Global warming can be reduced- by making common people well aware of the situation and taking individual steps to slowly reduce this effect. I know it’s difficult but it seems to be the only logical solution. Because for a Govt to confidently back any major carbon reduction solution, it would need support from its voters.

Recently many news channels have taken up this topic very enthusiastically for various reasons, but results are visible. I met one Industrialist who even wanted to have one windmill setup, as he saw some great future for green energy in India. From India TV (which has large fan base in rural India) to CNN-IBN (best urban news channel) every channel is proactively broadcasting shows which make user aware of Global warming. But I’m yet to find any show which can teach common people how to individually contribute in reducing carbon footprint. Last week’s “Brunch” from HT mentioned some entrepreneurs and talked about their individual efforts and ways to reduce global warming. One of the methods can be to buy Carbon credits and make your small events carbon free.

Other show which is very timely showcased is Discovery’s “Project Earth”. This show describes some of the Geo Engineering methods which can become the ultimate solution to all Global Warming woes. But they can also be hazardous to environment, since they can bring serious environmental changes on a large scale.

Media has started doing its bit to reduce Global warming, let’s hope that this war continues till we see a solution coming or till Carbon burns the whole planet! Choice is ours.

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