From real hits to fake number game- Bollywood’s new strategy to lure viewers

Did you read that big Ad on almost every news paper saying “Blue collects 100 Crores in revenue”? And, more importantly did you read the same movie’s review on any newspaper or website? Quite contrasting. Right? Call it a normal phenomena or astute strategy but this has surely taken toll on almost every new Bollywood release! These days movies are known not by their general reviews but by how much collections they are able to make at Box-office.


I have even seen Directors and Actors trying to prove critics wrong by telling them numbers. I saw one interview of Akshay where he assured “Who says ‘Chandni Chowk to China’ is a flop? The movie was able to recover most of its expenses.”. continue reading..

1 thought on “From real hits to fake number game- Bollywood’s new strategy to lure viewers

  1. nice blog post about this subject. this makes me ask a question though, so i dont really understand the relation of this topic and your entire website. it just doesnt fit in. But nontheless i found it very readable. Cheers, Rizwan

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