In first of its kind of move, BSNL is launching an ad service where Users can choose to run ads over their GPRS enabled phones and can earn FREE talk time in return.
Users just need to dial 51235 or login to BSNL’s website to choose for the ad categories for which they would like to see ads.
This is very much similar to MGinger and other services, but real killer here is the instant free recharge! Users would be more willing to use this service because of direct benefit.
BSNL has a history of taking good initiatives but then losing on the same in longer run. Let’s see how other competitors replicate this idea.