Zee Music recently re-branded itself as Zing. With only 2% of the total eyeballs looking for pure musical channels (with only 15-20 minutes of continuity), it’s a sorry market for these channels out there. So, what Zee is doing with this newly found image? Well, they are inching towards lifestyle channels, like Zoom and NDTV good times.
Too read more about the trend I’m talking about read my complete Blog here.