BIG.. high on cricket!

Heard the latest… ADAG, (The Reliance-Anil Dhirubhai Ambani Group) – owned Big TV has tied up with sports broadcaster ESPN to launch an interactive channel ‘iCricket’ on its DTH platform. The new service from the DTH service provider will enable the subscribers to watch all sixes, fours and fall of wickets at the click of a button. Wow, sure sounds exciting…eh..?! don’t we already have that in Tata Sky..?? well, sources say that Big has primarily planned the new service to rope in more viewers for the on-going ICC Twenty 20 World Cup at England.
According to a statement from Big TV, with the help of the iCricket service, the viewers will be able to change different camera angles for watching the matches. In addition to this, the viewers can enjoy game highlights, updates, schedule and statistics. Speaking about the service, Big TV chief executive Sanjay Behl said that iCricket has been planned to offer the subscribers with the best of cricket, especially during the T20 world cup.
The new interactive service, iCricket will be available in four different languages including English, Hindi, Tamil and Telegu, informed Big TV. Along with this, Reliance Big TV has also recently added 10 new channels to its bouquet, out of which two are international channels and the rest are regional channels. Now.. Now..this is enough proof to show the proliferation that Indian Television would be facing some few months down the line…The question is..are we ready to face such an explosion..?! Time shall tell….. 🙂

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s