It seemed that it will happen. sooner or later. And this week finally Star Plus was back to the no. 1 spot in Hindi GEC (acc to TAM Media Research).
We saw a series of initiatives from Star to make this happen and thanks to Colors as it made Star rethink about their generation long Saas Bahu sagas it was running for about a decade :-D!
But it looked that Star learned the lessons fast. Instead of trying to make old things work, it immediately switched gears to what new generation was looking for. Here is the GRP wise rankings for some of the Channels.
1. Star Plus- 266 GRPs.
2. Colors- 232 GRPs.
3. Zee TV- 221 GRPs.
4. NDTV Imagine- 104 GRPs.
5. Sony- 82 GRPs.
6. Sab TV- 66 GRPs.
Some interesting points to make out here is definitely Sony’s declining graph and Sab TV’s commanding position just on the basis of Comedy. Also Real TV’s abysmal performance with just 1% market share is something to talk about. If Sub is only about Comedy, Real’s approach (only Reality) looked refreshing. But this again makes a point “Content is King”. No matter how you market yourself, people these days have loads of choices to switch to if you don’t show them engaging enough content.