The online television information/content space has witnessed a lot of activity off late. with the recent launch of the new site by star, startv.in the fact that people like to collect information about television programming content over the internet has again been acknowledged and has gained even more momentum .
Though it seems like a commendable effort on the part of star to get in touch with its online consumer base, the financial viability of the project still seems hazy. Several thoughts randomly puzzle me, for eg. In this time and age, where a market like India is crowded with almost 5-6 prime GECs, and the concept of consumer loyalty fast diminishing ,why would viewers want to go to a site where there is information/content available for just one, or say a couple of channels? Would’nt it be so much better and worth the viewer’s while if we could have a platform common to all channels where there is info available for all the shows we really want to watch ,and not tons of info bombarded on us sans reason? A lot many sites like burrp, zipazap have come to the fore ( burrp has been particularly good with its service) still a lot is left to be desired. The recent launch of real has only enhanced the clutter in the viewer’s mind, and apparently the situation would only aggravate hereafter, until something revolutionary comes across. Is there an end in sight to television clutter?? I’d certainly like to hope so …..