Recent news of burrp being acquired by infomedia 18 created quite a buzz. Haresh Chawla, CEO of Network 18 Group had already invested in burrp, but its sudden aquisition raises some questions. Though it has positive inferences too, I wonder what infomedia gains other than some foot hold in local search market. Lets try to understand some of these points and also what burrp TV can provide if its a part of acquisition–
1. Infomedia 18 has acquired or developed some of the coolest websites. But most of their portfolio consist of sites whch are direct money makers. Be it moneycontrol.com, homeshop18.com, bookmyshow.com, ibnlive.com etc. Lets see how they really turn Burrp into a money spinner!
2. Burrp basically consists of a local business site, a TV Guide site and Burrp Blah (blogs). Burrp local is a money creator for burrp as it gets direct commisions from locally posted business but TV Guide and blah mainly gets its revenue from Ads. It’d be interesting to see TV 18’s agenda for Burrp TV and blah… currently I dont have any idea about that!
3. Burrp’s recent stats shows a high traffic driven by its sub site tv.burrp.com. Can infomedia help convert this traffic into a viable money making traffic? Its a thing to watch out for..
4. TV Broadcasting in India can never be out of fashion, no matter how hard online media tries. People still look for TV related information and hence the proof that online marketing in India has still a long way to go.
Pitch in with you views…